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Byrdie – MAY 2014

May 16, 2014

Byrdie asked Joico celebrity colorist Denis De Souza (Kate Mara and Mila Kunis are his clients) for his expert tips on how to fake a younger appearance.

Tip: Go Lighter. When it comes to your hair, there’s one general rule of thumb in terms of looking younger: go lighter instead of darker. “The darker your hair, the harsher it will look against your skin,” de Souza says. “It will show all of your wrinkles and lines, especially anywhere near your face line or eye area, [since] this [area] always becomes a focal point with any hair color or cut.” Instead, he suggests going lighter to soften your face and make it appear more youthful. But don’t get carried away—he says to go no more than two shades lighter than your natural hair color to keep things looking natural.

Tip: Go Warmer. De Souza recommends getting warm highlights around your face or a warmer base to promote a younger appearance. Choose honey, golden tones—he says they’ll complement your complexion and soften the appearance of lines and wrinkles.

Tip: Get Glossy. One easy way to reverse time on your aging hair is a quick salon gloss. “It’s a great option when you’re looking to amp up the shine factor,” de Souza says. “It also keeps your color vibrant so that it doesn’t lose luster.” Between trips, keep your hair shiny and healthy by applying a hair mask at least once a week- he suggests Joico K-PAK Intense Hydrator.

Tip: Mind Your Roots. De Souza says that it’s important for his clients to get their roots touched up every four weeks: “Once the grays start showing, it will definitely age you and [draw attention away] from the great color you once had.”