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Behind the Chair – APRIL 2014

April 2014 

Celebrity stylist Paul Norton styled Golden Globe winner Robin Wright’s uptown meets downtown hair for the big night and he did so with the help of Joico products! He prepped Robin’s hair using Joico Smooth Cure products. After a quick trim, he applied Joico’s JoiWhip firm-hold design foam. Next, he applied Joico Texture Boost dry spray wax to select sections throughout the hair lengths and began pinching and directing the hair forward.  For long-lasting, yet touchable hold and a mega boost of shine, he finished the hair with a final mist of Joico JoiMist Firm finishing hair spray.

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Joico International Artistic Director Damien Carney offered his innovative techniques in order to create gorgeous looks while breaking the habit of always doing the same routines. Damien experiments with unconventional materials and manipulates them in rule-busting ways that often lead to unexpectedly ideal results.

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Joico Celebrity Colorist Denis de Souza made a big splash on Hollywood’s biggest night. Denis gave Sandra Bullock’s brunette locks copper highlights and Kate Hudson’s creamy blonde that went perfectly with her cream-colored dress using Joico Vero K-PAK!