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Beauty Launchpad July 2014

July 2014

Pick of the Glitter: Joico stirred excitement when announcing its partnership with sassy artist Bella Pilar earlier this year asking fans to vote for their fave holiday 2014 design.


Joico introduces Vero K-PAK Ultra-High Lift shades that lift and tone as needed.


Joico Celebrity Colorist Denis De Souza talks about the color trend he’s currently loving (sombre!), favorite celebrity clients, his partnership with Joico and how he likes to spend his free time (traveling!).