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September 30, 2013
The editors at Allure reviewed their favorite products for the week. Joico’s Smooth Cure Thermal Styling Protectant was featured for leaving hair silky smooth when used with a flat iron! Here’s what they had to say:
HOW IT FEELS/SMELLS/LOOKS: We’re fans of this lightweight spray’s floral scent—it’s way more sophisticated than a typical hair product. It leaves strands feeling soft, not greasy or sticky.
WHY WE LIKE IT: The formula is really light—it doesn’t weigh down even the finest hair—but still works really well, especially when used with a flatiron. Our strands looked sleeker and straighter than usual and had a healthy dose of shine to boot.