Color Endure
Color Endure takes color preservation one step further with Joico's exclusive Multi-Spectrum Defense Complex, a three-phase technology to prolong color longevity and tonal integrity.
- Step 1 in the 3-step regimen
- This color-maintenance shampoo gently cleanses while protecting the vibrancy and longevity of color treated hair without disturbing color molecules.
- Hair color lasts longer; hair is softer, more manageable and stronger.
Color Endure Shampoo
Designed for: long lasting color
Benefits:

