Although we at Joico have always tried to be eco-conscious about our business, we’re taking bold new steps in manufacturing, packaging, and distribution of our best-selling products to ensure the Art of Healthy Hair is as good for the Planet as it is for your hair.

Each year, as many as 6 billion trees are cut down globally. By choosing to plant a tree in one of 16 global reforestation projects around the world, your tree alone has the potential to absorb more than 2,400 pounds of CO2 over its lifetime.

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To read more about how Joico beautifies responsibily, including our exciting wind power initiative, please visit http://joico.com/ourcompany/eco