- salon pro
The bubbly’s poured, lights are twinkling, and bling is in the air–and hair!—as the glam season arrives full force. While those calendars start filling up with invites and events, you can start thinking about how to get festive from head to toe; and Joico’s going to get in on the act with a new series of step-by-step video tutorials designed to maximize your sparkle.
With the help of Glam Hair Expert Katie Bilovol, TV fashion pro Sydne Summer, and All My Children star, Brooke Newton, ringing in any gathering—from the simplest holiday happy-hour to a full-on evening of glitz and glamour—becomes a piece of cake, thanks to the most perfectly do-able hair, makeup, and fashion tips that will set you apart from the crowd. Beginning November 13th, tune in online to learn these pro secrets (including surprisingly simple hair tricks used behind-the-scenes at beauty and fashion shoots), that cover a multitude of shindigs…
Videos in our holiday series can be found here: http://www.joico.com/hair-tips/holiday-hair-how-tos/
Bar None: Dazzling for Drinks: When happy hour is on the menu, learn the secret to a double-braid “headband” that turns your hair into its very own accessory.
Step by Steps
Prep: Set hair with a one-inch curling wand, taking each section twisting hair forward and placing the curling wand behind the hair, wrap the opposite way of the twist. Once section has been curled, take the curl, wrap it and bring it close to the hair, setting it with a pin while the curl is still hot. Undo the pins once the hair has completely cooled down.
Fashion Styling Tips: To keep this edgy-yet-feminine style going from head-to-toe, rock some leather leggings, a cable-knit tank, and—the key to dressing up casual pants or jeans—a blinged-out sequin jacket that shines all night long. Accessorize with studded earrings (or dare to go bare, since the voluminous ‘do actually hides delicate jewelry); then layer on a statement necklace for instant glamour. Day or night this look works!
Filled with the latest styling techniques, secret shortcuts (and even accessory ideas to tie things together), consider these holiday webisodes your very own, one-on-one workshops with the pros. Even better, discover the must-have products—like Joico’s famous Power Spray Fast Dry Finishing Spray–that instantly create festive looks, and keep them perfect from midday to midnight. It’s Joico to the world…the World Wide Web, that is!