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JOICO SPONSORS 5TH ANNUAL “ON THE GO”

OTG RELEASE collage

Mother’s Day Pampering Day for L.A. Celebs and Tastemakers
with a Bridal Season Theme and Sweepstakes!

On Saturday, May 11th the 5th Annual “On The Go,” Mother-Daughter, Mother’s Day event, was held poolside at the Thompson Beverly Hills Hotel. Celebrities like The Voice’s Christina Milian attended with her adorable daughter Violet, The Bachelor and Dancing with the Star’s Sean Lowe and fiancée Catherine Guidici were there as well to get a little pampering done with some styling by Joico’s celebrity colorist and stylist, George Papanikolas from the Andy LeCompte Salon in West Hollywood.

Nicole Murphy dropped by and had a little fun posing at the Joico hair-styling area, with Joico’s bridal and wedding theme for the day, perfect for the season, which celebrated all brides to be (like Ms. Guidici) and their mother’s, and promoted their Pinterest Wedding Sweepstakes co-sponsored by ShoeDazzle.com where people can re-Pin bridal and wedding hair images and enter to win over $3,000 in prizes, including shoes for themselves and their bridesmaids and a Joico stylist of their very own! For more information on how to participate and enter you can go to http://www.joico.com/pinterest-wedding-sweeps/.

Among others who dropped by were Ali Fedotowsky, Dancing with the Stars’ footloose heartthrob Gleb Savchenko and beautiful wife and DWTS troupe member Elena Samodanova, plus Heart of Dixie’s Claudia Lee.

Apart from styling and braiding hair on-site by Joico educator Emma Sheahan and Alena Herwehe of Joico too, all the attendees were gifted a full size Power Spray, Joico’s latest styling innovation, recently winning awards for SELF magazine’s Healthy Beauty Awards Best Hair Spray and TotalBeauty.com’s “Editor’s Pick – Rising Star” award. VIP guests received an assortment of Joico products that included: a full-sized Power Spray plus a shampoo + conditioner combo of Moisture Recovery and sulfate-free Smooth Cure.