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Fashion’s Night Out is always a night to trend and to spend, and this year Joico spent their evening at the fabulously trendy Matt Bernson in New York City. The event was a great success as stylists for Joico created gorgeous hair at theJoico “Braid Pop-Up,” making it the hit of the night!
Joico’s “Braid Pop-up” was such a hit, people were lined up and eager to experience Joico’s unique offering for Fashion’s Night Out; it was a sure-fire way to add a little extra style to your look! Guests raved about the cute braid menu and loved being able to choose from a variety of amazing braids. The line did not die down until the end of the event and the stylists worked through the evening with smiles on their faces, enjoying all the attention and compliments their finished looks garnered. Stylists chose their Joico favorites like JoiMist Firm and K-PAK Protect and Shine Serum to finish their unique creations.
But the night had only begun for Joico and its team of Fashion Forward braid stars because on the West Coast they glammed it up in Beverly Hills at Kyle Richard’s (Bravo’s Real Housewives of Beverly Hills) newly opened boutique KYLE by Alene Too. Kyle teamed up with the hair pros at Joico and had a super STUDDED event, literally! Guests enjoyed cocktails, getting their clothes studded, as well as a full on Braid Pop-up, which was provided courtesy of Joico. Not only did guests enjoy the beats of a live DJ, but they got to shop as they did and truly had a great time as Kyle was surrounded by her two daughters, Sophia and Farah, who were also there to show their support. Swag bags topped off the night at each event that included Joico K-PAK and K-PAK Color Therapy Duos.