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JOICO HOLIDAY VIDEO SERIES KICKS OFF WITH NEW ALL MY CHILDREN CAST MEMBER

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The air’s getting crisp, leaves are changing color and soon will fill streets and backyards, and people will need a change in wardrobe and an upgrade in style. Yes, it’s the holiday season and somehow it brings out a bit of glam and chicness in all, especially during all those swanky parties and special occasions we often attend during this festive time of the year. Just in time to get ready for all those amazing holiday get-togethers, special soirées and fabulous parties, Joico is releasing a series of videos that makes holiday glam easy. So if you’re wondering what to wear to that swanky cocktail hour, need to get the job done while looking like you didn’t break a sweat as the hostess to your own shindig, or if you need to dress to the nines at a big New Year’s Eve party, this series has you covered, from head to toe!

Getting ready to ring in holiday style couldn’t be easier with a new webisode series of Joico hair and fashion how-tos that launches November 11, and stars Joico Artist Katie Bilovol and fashion-styling host, blogger and fashion expert Sydne Summer.  And this just in—the series also features Brooke Newton, a lovely model and actress who recently joined the cast of the long-running soap opera All My Children!  Brooke plays Colby Chandler, the beautiful, spoiled and entitled daughter of patriarch Adam Chandler. The up-and-coming starlet is anything but spoiled or entitled, and she’s already appeared in Joico’s other series of videos, Drab to Fab working with Damien Carney. Thrilled to be a part of this holiday series Brooke is a fresh face we should all get used to seeing more of.

Getting ready to ring in holiday style couldn’t be easier with a new webisode series of Joico hair and fashion how-tos that launches November 11, and stars Joico Artist Katie Bilovol and fashion-styling host, blogger and fashion expert Sydne Summer.  And this just in—the series also features Brooke Newton, a lovely model and actress who recently joined the cast of the long-running soap opera All My Children!  Brooke plays Colby Chandler, the beautiful, spoiled and entitled daughter of patriarch Adam Chandler. The up-and-coming starlet is anything but spoiled or entitled, and she’s already appeared in Joico’s other series of videos, Drab to Fab working with Damien Carney. Thrilled to be a part of this holiday series Brooke is a fresh face we should all get used to seeing more of.

The video tutorial series will present great hairstyle and fashion options that are simple and attainable for anyone at home, offering a full range of holiday events, including:

  • A smart, double-braided headband idea for a holiday happy hour gathering
  • A fashionable half-up/half-down braid for a casual hostess party
  • A chic, undone braid/side ponytail for a festive holiday cocktail party
  • A red carpet-worthy braided pony for an important holiday office party
  • An intriguing, double fishtail chignon for an elegant holiday dinner party
  • A jazzy, Gatsby-inspired faux bob for a glitzy New Year’s Eve party

The holiday season is the perfect time to step away from the everyday and experiment with new looks for hair.  This series will make it easy, showcasing all the right techniques and all the best Joico products—including indispensable stylers like Joico Power Spray Fast-Drying Finishing Spray and JoiWhip Firm Hold Design Foam.

And great hair is just the beginning!  Each video is complete with great fashion ideas from Sydne Summer – eponymous for her own style and fashion website, blog and vlog – who provides easy and accessible fashions and accessory ideas to complete your holiday look. Sydne, a hot stylist expert based in L.A., appeals to her audience of fashionistas not just through her fashion and styling expertise, but also because of her approachable sense of style. A once fashion editor for Style Network, Sydne’s tips have been used on E! News, E.T., NBC and Bravo and now she has been tapped for these Joico holiday hair video tutorials to give viewers head turning holiday perfection!

New episodes—guaranteed to produce hair and style that will turn heads all holiday season—will be available each week through mid-December on www.joico.com.