JOICO SPONSORS THE REALITY CARES EMMY GIFTING LOUNGE

Grey's Anatomy star Kim Raver; Glee cast members Jenna Ushkowitz, Charlotte Ross, Lauren Gottleib and Josh Sussman; Twilight Eclipse's BooBoo Stewart, Kelsey Chow of One Tree Hill and Olympic skater Sasha Cohen were treated to fabulous hairstyling by Joico Celebrity Stylist George Papanikolas and Francky L'Official when they stopped by the First Annual Reality Cares Primetime Emmy Gifting Lounge last weekend. Lounge guests at the Luxe Hotel on Rodeo Drive in Beverly Hills also included Alessandra Torresani of Caprica, The Bachelor's Vienna Girardi and Bob Guiney and model and photographer Janice Dickinson—all of whom headed home with a pair of Joico's hottest new items—K-PAK Color Therapy Shampoo and Conditioner—for optimum color care. The Lounge not only benefitted the celebs' gorgeous strands, it also benefitted several cancer awareness and fundraising organizations, when visitors were asked to "give back" as well as receive.

Joico shared the lounge with hot brands like Jet Blue, Charlie Lapson handbags, Shoe Dazzle and Gabby Applegate bodywear. The hair care company's area was a popular destination in the Lounge, thanks to Papanikolas' mad styling skills and the buzz around Joico's Color Therapy line. The groundbreaking color care regimen features unique K-PAK technology which actually doubles the life of haircolor vibrancy, increases shine by 50%, reduces breakage by 65% and repairs and strengthens damaged hair.

Reality Cares is a non-profit organization designed to align members of the entertainment industry with various charitable organizations. Through its efforts, the organization has raised hundreds of thousands of dollars for a wide range or worthwhile causes.