JOICO VERO K-PAK HAIRCOLOR SPOKESPERSON BETH MINARDI REVEALS HER MAD MEN RED FORMULA

Mad about the fizzy, fiery red hue sported by Mad Men's Christina Hendricks? As the hit series' smart and sexy secretary Joanie, the actress's head turning color is reigniting interest in red hair color in salons nationwide. According to Joico Vero K-PAK Haircolor Spokesperson Beth Minardi, combining a copper red base with dimensional lowlights is the modern way to recreate Joanie’s sassy shade.

For clients with a natural level 4, 5 or 6 (light brown, lightest brown or dark blonde), Beth recommends the following Joico Vero K-PAK Color base formula:

1 ½-oz. 7FOR + ½ oz. 8G + 2 oz. 20-volume Veroxide Developer. Process and then lowlight select strands with this Joico Vero K-PAK Chrome demi-permanent formula:

1 oz. RC8 + ½ oz. G8 + ½ oz. RO/really orange + 2 oz. Vero Chrome Activator Crème Developer.

"Reds really stand out when hair is as shiny and healthy as possible, which is why Joico Vero K-PAK Color is a great choice," says Beth. "All of the Joico color formulas contain Joico's breakthrough Quadramine Complex technology that actually reconstructs hair as it colors."

It may not be possible to recreate Joanie's curves or slinky sway in the salon, but thanks to Joico Vero K-PAK Color, it's definitely possible to give clients her ravishing red hue. Like a maraschino cherry bobbing in a Manhattan—this red shade is bound to get noticed!