JOICO PARTICIPATES IN FASHION FUNDRAISER TO HELP BENEFIT MICHAEL J. FOX FOUNDATION

More than 75 VIPs gathered for a fashion fundraising event benefitting The Michael J. Fox Foundation for Parkinson's Research. Michelle DiMarco of Miami-based luxury boutique Lilac and Lillies and local socialite Liz Camp hosted the invite-only event. Guests were treated to an evening of shopping, cocktails and catering. Shoppers browsed the new summer collections from Black Halo, Trina Turk, Bailey 44, BB Dakota, Jay Godfrey, LnA and ZAD as well as accessories from Whiting & Davis Handbags and Alkemie jewelry with 20 percent of sales benefitting the Michael J. Fox Foundation. Each fashion-savvy guest took home a VIP swag bag where they were treated to Joico K-PAK Color Therapy Shampoo and Conditioner to go along with their fashionable new wardrobes.

Joico's K-PAK Color Therapy products strengthen strands while doubling the life of color's vibrancy. K-PAK Color Therapy contains the revolutionary QuadraBond Peptide Complex. This complex resurfaces and reconstructs hair to ensure that damaged strands maintain color intensity twice as long when compared to ordinary shampoo and conditioner. At the same time, even the weakest, most fragile or structurally impaired hair feels softer, silkier and more manageable, and looks shinier and healthier.

ABOUT THE MICHAEL J. FOX FOUNDATION Michael J Fox was only 30 years old when he was diagnosed with Parkinson's disease. He continues to remain in the Hollywood spotlight but has turned his dedication towards fundraising and support for more effective treatments. To date, the Foundation has raised more than $179 million for research.