SPIKER'S NEWEST CONVERTS: AMERICA'S GOT TALENT WINNERS RECYCLED PERCUSSION

Ryan Seacrest is a fan—he frequently sings its praises on the air. Pauly D. of the Jersey Shore can’t get enough—it's the foundation for his signature look. In fact, he likes it so much, he even sent some to his buddy Ashton Kutcher, who displays it proudly in his office. It's Joico's I-C-E Hair Spiker, and now the perpetually in-demand hair gel has some new, high-profile fans. Fresh off of last year's third place showing on America's Got Talent and about to start a regular, six-night a week run at the MGM Grand in Las Vegas, the band members of Recycled Percussion report that the hard core formula is a must-have to maintain the fierce styles of drummers Justin Spencer and Ryan Vezina, guitarist Jimmy Magoon and DJ B.J. Pharoah during their energetic, multi-percussion performances.

The guys in this "junk rock" band will pound anything—oil barrels, heating ducts, plastic buckets, auto parts, tire chains, body parts—during head banging covers of songs like Ballroom Blitz and Wipeout. But when it comes to their hair, there’s only one choice.

"We spent a long time trying to find a product that would stand up to the abuse of a Recycled Percussion performance," says Ryan. "Spiker is the only thing out there that can do it. We all use it and we don’t use anything else. And I’m not saying this to kiss Joico's ass—we really need Spiker!"

I-C-E- Hair Spiker Glue provides separation and support to help any haircut stand proud. The water-resistant formula also packs a powerfully healthy punch with vitamins and sea kelp to heal as it holds hair in its grip. And even after the intense, gravity-defying, athletic numbers favored by Recycled Percussion, it simply won’t let go.

The unparalleled Spiker is just one in a line of modern and high-tech hairstyle products from I-C-E. From the killer lift and extreme hold of Blast Spray to the fast drying yet flexible Finisher Shaping Hair Spray, use I-C-E HAIR styling products to break through ordinary and launch your hair into a new dimension of creative expression.