Joico SVP and General Manager, Sara Jones, sent this video-note of congratulations to Beth Minardi for winning the Lifetime Achievement Award at the 2010 North American Hairstyling Awards. 
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We eat, sleep and breathe beauty. We develop innovative, top performing hair products for healthy hair. We design artistic imagery that inspires creativity. We surround ourselves with the most gifted artists and educators in the salon industry. We are 100% committed to the advancement of the global salon community. Why? Because beauty isn't our job - it's our passion.
