JOICO ANNUAL GUEST ARTIST AND ADVISOR TRAININGS
March 2nd, 2010
Joico and ISO Guest Artists and Advisors each gathered in Hollywood, recently, to celebrate the successes of 2009 and look ahead to the exciting new products, programs and artistic initiatives of 2010. During the four-day sessions, attendees also took part in intensive trainings to study and perfect the techniques of Joico's Le Graphique and ISO's Metal.lux collections.
Attendees also learned about several significant product launches in 2010: The K-PAK ReconstrRx Vapor Iron; Clinicure Stylers and Supplements; Vero K-PAK Color X-Tra Reds, Violets and Color Intensities; ISO Cool Tone Color Preserve Cleanser and New i.Luminate Shades.
Also ahead, several exciting online initiatives will help spread the word about Joico. The company's website has undergone a complete makeover, and now offers upgraded imagery and navigation and a valuable salon locator. Plans are also underway to maximize the value of social media, including Facebook and Twitter.
"Joico is raising the 'B.A.R.,'" Education Director Angelia Polsinelli told the audience. "And by bar, we mean 'beauty,' 'artistry,' and 'responsibility.' With revolutionary new products, a renewed focus on creativity and education and continued commitment to the environment, 2010 is guaranteed to be an exciting time to be part of Joico and ISO!"
Attendees also learned about several significant product launches in 2010: The K-PAK ReconstrRx Vapor Iron; Clinicure Stylers and Supplements; Vero K-PAK Color X-Tra Reds, Violets and Color Intensities; ISO Cool Tone Color Preserve Cleanser and New i.Luminate Shades.
Also ahead, several exciting online initiatives will help spread the word about Joico. The company's website has undergone a complete makeover, and now offers upgraded imagery and navigation and a valuable salon locator. Plans are also underway to maximize the value of social media, including Facebook and Twitter.
"Joico is raising the 'B.A.R.,'" Education Director Angelia Polsinelli told the audience. "And by bar, we mean 'beauty,' 'artistry,' and 'responsibility.' With revolutionary new products, a renewed focus on creativity and education and continued commitment to the environment, 2010 is guaranteed to be an exciting time to be part of Joico and ISO!"
