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  • September 1st, 2010
    JOICO SPONSORS THE REALITY CARES EMMY GIFTING LOUNGE
  • August 26th, 2010
    JOICO CELEBRITY COLORIST GEORGE PAPANIKOLAS TRANSFORMS NICOLE RICHIE FROM BRUNETTE TO BLONDE
  • August 16th, 2010
    JOICO VERO K-PAK HAIRCOLOR SPOKESPERSON BETH MINARDI REVEALS HER MAD MEN RED FORMULA
  • August 12th, 2010
    CREATE VIBRANT HAIRCOLOR WITH THE JOICO VERO K-PAK COLOR INTENSITY COLOR SYSTEM
  • August 11th, 2010
    JOICO PARTICIPATES IN FASHION FUNDRAISER TO HELP BENEFIT MICHAEL J. FOX FOUNDATION
  • August 9th, 2010
    JOICO CELEBRITY COLORIST GEORGE PAPANIKOLAS REVEALS HIS BACK-TO-BLONDE STRATEGY
  • August 9th, 2010
    JOICO CELEBRITY COLORIST GEORGE PAPANIKOLAS CREATES THE SEASON'S HOTTEST COLOR TREND
  • August 3rd, 2010
    JOICO VERO K-PAK SPOKESPERSON BETH MINARDI RECEIVES NAHA LIFETIME ACHIEVEMENT AWARD
  • August 3rd, 2010
    JOICO VERO K-PAK COLOR SPOKESPERSON BETH MINARDI ANSWERS A COLOR 911 CALL FROM THE SET OF HBO’S MILDRED PIERCE
  • July 26th, 2010
    FIGHT THE FALL FRIZZIES WITH JOICO SILK RESULT

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ABOUT JOICO

We eat, sleep and breathe beauty. We develop innovative, top performing hair products for healthy hair. We design artistic imagery that inspires creativity. We surround ourselves with the most gifted artists and educators in the salon industry. We are 100% committed to the advancement of the global salon community. Why? Because beauty isn't our job - it's our passion.