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hairstyle

Modern Salon

Joico celebrity colorist George Papanikolas used the same formula and technique on this model that he used last year when transforming Nicole Richie's hair from a buttery blonde to a deep chocolate brown!

hairstyle

Modern Salon

Joico celebrity colorist George Papanikolas used the same formula and technique on this model that he used last year when transforming Nicole Richie's hair from a buttery blonde to a deep chocolate brown!

hairstyle

Modern Salon

Joico celebrity colorist George Papanikolas used the same formula and technique on this model that he used last year when transforming Nicole Richie's hair from a buttery blonde to a deep chocolate brown!

hairstyle

Modern Salon

Joico celebrity colorist George Papanikolas used the same formula and technique on this model that he used last year when transforming Nicole Richie's hair from a buttery blonde to a deep chocolate brown!

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ABOUT JOICO

We eat, sleep and breathe beauty. We develop innovative, top performing hair products for healthy hair. We design artistic imagery that inspires creativity. We surround ourselves with the most gifted artists and educators in the salon industry. We are 100% committed to the advancement of the global salon community. Why? Because beauty isn't our job - it's our passion.