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TurnStyle 2013

For the shapes, Joico International Director Damien Carney looked to the shift in fashion from minimal, angular design to curved, feminine shapes with opulent details for inspiration. According to Carney, the trend has been so far-reaching that even traditionally minimalistic designers like Francisco Costa for Calvin Klein and Narciso Rodriguez recently joined the likes of Herve Leger, Max Azria and Dolce & Gabbana—the masters of body-hugging, überfeminininity—by using peplums, rounded collars, curvilinear color blocking and slinky metallic detailing to accentuate the feminine décolletage and waistline.

Carney translated this trend to hair by pivoting from a central point on the head to cut a rounded, fitted shape. The opulent detailing came by way of disconnection in the fringe, side and/or back areas, which he then manipulated in the styling stage to transform these head-hugging shapes into three-dimensional hair sculptures. “The embellishment is not over-the-top,” explained Carney. “It’s just enough to add a little drama and excitement to the design, without sacrificing any of the modernity and wearability.”