For Primaries, Joico's spring/summer trend collection, International Artistic Directors Damien Carney and Sue Pemberton did not seek inspiration from the worlds of fashion or celebrity, but from the raw elements in their environments. They discovered an infinite number of primary elements that had never been translated to the medium of hair.
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We eat, sleep and breathe beauty. We develop innovative, top performing hair products for healthy hair. We design artistic imagery that inspires creativity. We surround ourselves with the most gifted artists and educators in the salon industry. We are 100% committed to the advancement of the global salon community. Why? Because beauty isn't our job - it's our passion.