For Hi:Def, Joico's Fall Trend Collection, International Artistic Directors Damien Carney and Sue Pemberton seek inspiration from artists of the moveable sculpture art and abstract expressionist painters. The mobile haircuts feature adaptability, flexibility and versatility and the coloring concepts highlight a creation of electrifying, graphic to create an extraordinary force of haircolor.
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We eat, sleep and breathe beauty. We develop innovative, top performing hair products for healthy hair. We design artistic imagery that inspires creativity. We surround ourselves with the most gifted artists and educators in the salon industry. We are 100% committed to the advancement of the global salon community. Why? Because beauty isn't our job - it's our passion.