Find a Salon

THE POWER OF PURPLE

You want me to put WHAT on my blonde hair? That’s the reaction some people have when we put a bottle of intensely pigmented Color Balance Purple Shampoo in their hands. But we promise you that this powerful, punchy shade will take the yellow, the brass, and the unwanted warmth right out of your investment color — and right in the comfort of your own home. Stick with us because we’re hooking you up…with the best purple tricks and tips from Joico Color Pro, Zoe Carpenter.

“It’s no secret that being blonde takes maintenance,” says Carpenter, but maintenance doesn’t mean work when you’ve got Color Balance Purple Shampoo in your arsenal. “Weave it into your hair-care routine just once a week, and you’ll be in control of your blonde hair even when you’re not in the salon chair.” Here’s your purple to-do list:

A little #ColorBalancePurple shampoo to get the toning process started…..

A post shared by Hair & Makeup by Priceless (@pricelesshmua) on

 

1)    DON’T FREAK OUT WHEN YOU SEE THE VIBRANT COLOR

That intense purple you’re pouring into your hand is formulated with carefully blended pigments that neutralize brassy tones in the same way yellow and purple sit on opposite ends of the color-wheel spectrum. We promise you it won’t turn your hair purple!

 

2)    GO AHEAD AND ENJOY THE SUN

Sure, exposure to the blazing ball in the sky can kill an icy platinum tone faster than you can say appointment, please; but after a day in the sun, one drop of purple shampoo mixed with your regular (or Blonde Life) shampoo and you’ll instantly counteract the potential color damage.

 

3)    TRY THE POST-VACAY ANTI-YELLOW TRICK

If you’ve had a full week of sunny weather, lather in a full-strength dollop of Color Balance Purple, and let it work its magic on your blonde for a few minutes; you’ll be perfectly cool in no time.

 

4)    EXTEND THE LIFE OF YOUR PRICEY COLOR

When you’ve paid dearly for the most gorgeous head of heavily highlighted, platinum, or dimensional blonde hair, you’ll want it to last as long as possible. Think of purple shampoo as your between-color touch-up…without a trip to the salon.

 

5)    AMP UP YOUR HIGHLIGHTS

Want to keep your cool, but only in strategic places? Work a bit of Color Balance Purple just onto those exceptionally blonde strands and you’ll maintain the contrast as well as the tone.

 

>> Shop Color Balance Purple Shampoo and Conditioner.