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Do your tresses need summer triage? We’ve got the perfect prescription for getting locks healthy, shiny, and positively lustrous….
The Challenge: Your gorgeous hair-color’s fading fast. Blonde hair turns yellow and loses its clarity and sparkle; reds fade and lose their luster; and brunettes begin to look dull and flat.
The Fix: Protective products—yes. Heat stylers—no! “You’ve invested in gorgeous color at the salon, so it only makes sense to go the distance and invest in good shampoos, conditioners, and styling products that offer protection from the elements,” explains Joico International Artistic Director, Damien Carney, who loves K-PAK Color Therapy and Sulfate-Free Color Endure for their ability to keep molecules in the hair and help maintain vibrancy. Styling pro Emma Shehan also adds a 5-minute K-PAK RevitaLuxe treatment once a week to protect hair color up to 94 percent, and leave locks ultra-healthy. As for those flat irons and curling wands? Avoid them like the plague in summer, warns Damien: “With every use, you’re literally zapping the moisture right out of each strand and burning your hair over the long haul.”
The Challenge: Thanks to summer humidity, you’ve got a case of the frizzies. Doesn’t matter how laboriously you’ve blown out your hair to a gleaming finish; for those with natural texture, simply walking outside can undo all your hard work in an instant.
The Fix: Seal the cuticle with humidity-blocking products to provide a line of defense against the frizz. It may sound technical, but think of product layering the same way you would dressing for the elements, says Joico style star, Eric Mayes: He starts with Smooth Cure Sulfate Free Shampoo and Conditioner (which lock in a style for 72 hours, so no need for daily cleansing); followed by Smooth Cure Thermal Styling Protectant, a lightweight “sealant” that’s like throwing on a waterproof jacket in winter. Stylist Kasia Milon takes things one step further by spritzing on Joico’s Humidity Blocker for the ultimate protective finish. “You’ll get the best beach waves with none of the frizz…what more can a girl ask for?”
The Challenge: Your hair’s so thirsty, it’s gasping. You’ve gone in and out of the ocean; spent plenty of time under the sun; and thrown a color service into the mix. It’s no wonder your locks have been dry-docked for the season.
The Fix: Moisture, moisture, moisture – the K-PAK kind. “The very best remedy starts with a visit to your salon for some pro-style conditioning treatments – like a combo of K-PAK Intense Hydrator and Deep Penetrating Reconstructor – which actually repair the hair fibers from the inside out,” says Joico Guest Artist, Eric Mayes. After that, it’s about vigilantly maintaining those fragile tresses at home, using nourishing products with every single cleansing. Hair pro Emma Shehan loves the Moisture Recovery Shampoo and Conditioner for its immediate restorative results, followed by a five-minute dose of Recovery Treatment Balm applied every two weeks. To bring the shine back to those dry strands, superstar stylist, Damien Carney, adds K-PAK Color Therapy Restorative Oil to the mix: “It’s a leave-in treatment…beautifully lightweight, and makes hair pliable, soft, and amazingly easy to manage.”
The Challenge: Thanks to the pool, your hair’s taken a dive. Forget the fact that it’s drying as a desert, chlorine exposure can actually alter your gorgeous hair color dramatically (green, anyone?), leaving a harsh buildup behind.
The Fix: Take the bad stuff out—put the good stuff in. It’s time for an immediate detox, says Damien Carney, who always reaches for K-PAK Clarifying Shampoo to help remove the iron, mineral, and chemical deposits that leave hair brittle and bleached. Once you’ve stripped hair of the nasty stuff, you can start giving it the prescription and protection it needs (K-PAK Intense Hydrator is the perfect choice – it literally replenishes your ravaged ‘do with maximum moisture). After that, it’s all about avoiding future damage. “Your hair is like a sponge,” says pro Eric Mayes, who recommends spritzing on K-PAK Liquid Reconstructor before pool time, and gathering hair into a ponytail or – even better – opting for a swim cap. “Putting product on before swimming leaves hair less able to absorb the chemicals,” he explains. After that, feel free to make a splash.