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Sophie Visits Denis

 

Celebrity colorist, Denis De Souza, worked his magic on AngelFoodStyle fashion blogger, Sophie Elkus’s trademark gold mane—breaking up the monochromatic tone by softening her natural base, then adding lighter blonde highlights on hair ends to brighten up the overall color. The result? That jet-set “pop” designed to help her stand out among the fashionistas. The final flourish was a demi-permanent gloss to seal the hair’s cuticle (it prevents hair color from fading or changing), while adding phenomenal, long-lasting shine. Before Denis sent Sophie out the door, our pro made sure to arm his style star with some great advice for keeping her blonde totally bombshell:

  • Having the best products on hand will guarantee fresh, lustrous color. Joico’s Color Endure Sulfate-Free Shampoo and Conditioner is specifically designed to extend the life of your salon investment.
  • Indulge your hair once a week with a deeply nourishing treatment, like K-PAK Revitaluxe; it protects against color fade by 94 percent.
  • Limit your shampoos to twice a week, if possible. If you need to re-style between cleansings, simply add conditioner to damp hair (it won’t strip color), then rinse thoroughly.
  • Work in a dollop of Joico’s Heat Set Blow Dry Perfecting Crème before hitting hair with a blow-dryer, which can sap moisture and take a toll on fresh color.
  • Avoid direct sun exposure, by wearing a hat in warm-weather climates.