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Katy Perry Goes Purple in Europe


 
Katy Perry’s feeling blue these days. Blueberry Crush, that is… the juicy new hair-color picked by our very own hair pro, Nine Zero One celebrity colorist, Rick Henry, for the European leg of her latest tour. This lusciously ripe, violet-based shade was delivered with Joico’s Color Butter Purple, creamy decadence that adds bold pops of color when — and where — you want it.

If, like Katy, you’re looking to dabble in gutsy Purple for up to ten shampoos, then commitment-free Color Butter Purple is the way to go: It’s a quickie trick that adds mega change to hair without the long-term obligation of permanent color; plus, the nourishing hybrid product combines fun color and reparative function in one luscious tub.
 

How to get Katy’s not-so-secret crush…

1/2 oz of Joico Color Butter Purple mixed with 2 oz of Joico K-PAK Intense Hydrator dilutes Color Butter to the perfect purple tone that Rick and Katy were seeking. (Coincidence that it’s also Pantone’s Color of the Year? We think not.)
Apply to Clean wet hair – let it process for 10 minutes, then rinse, cleanse with a light shampoo, and style as desired. To nail Katy’s perfectly “imperfect” pixie ‘do, Rick recommends applying Joico Body Shake or Hair Shake, then lightly tousling with fingers for natural-looking texture.

(For longer-lasting color, use Color Intensity Semi-Permanent Color Conversion Formulation: 2 oz Clear + 1/4 oz Indigo. Apply to level 10 blonde hair and process for 20 minutes.)

The makeup that punches things up…

When going gutsy in hair color, makeup has to stand up to the challenge. You can “kopy” Katy’s look with this blue-based pink palette….

Lips: Covergirl’s Katy Kat Gloss in Kitty Karma
Eyes: Covergirl’s Katy Kat Eyeshadow Palette in Hot Kat
Lashes: Covergirl’s Katy Kat Wink False Lashes in Fluffy Kat
Cheeks: Covergirl’s Instant Cheekbones Contouring Blush in Purely Plum