- salon pro
New York may have fashion week, but Southern California owns Coachella, the iconic—and always buzzed-about—annual music festival that sets the stage for hot bands and even hotter style. The celebration in all its vibrant glory is intentionally short-lived (Coachella is held over two consecutive weekends in April), which is why Joico’s very own InstaTint Temporary Color Shimmer Spray joined the crowd to much applause. Along with a pair of creative stylists from LA’s Harrion Salon, Joico’s team turned celeb heads into works of art, with bold braids, teasingly trendy streaks, and lots of playful stencil patterns.
There were some pretty solid reasons for all the InstaTint fanfare: Our temporary hues wash out in a single shampoo, which makes it perfect for commitment-phobes who want to live life on the edge…but only for a day or two. What’s more, you can spray it lavishly in the darkest brunette or most platinum blonde hair with equally outrageous results. Want proof? Check out the newsflash photos here…
Joico was tickled pick (and red, and green, and blue) to have our very own color bars at a host of cool parties: Galore + Missguided, Bisous, Amuse House, and Revolve. See who showed up to play with our shades….
Actresses Camille Belle and Bella Thorne waltzed into to the Revolve party and soon showed off splashes of InstaTint Pink—cleverly jazzing up their Boho brunette braids and waves.
Especially when she shows off her true colors at Coachella, which included peachy keen locks one day, and rainbow braids the next. Needless to say, this style star went home with a bag of InstaTint swag…so don’t be surprised if you see her sporting Mermaid Blue or Fiery Coral strands one day soon.
· Peyton List’s Pink braid, thanks to celebrity stylist, Castillo.
· Sexy brunette Shay Mitchell’s Mermaid Blue strands.
· Victoria’s Secret model, Romee Striid in Fiery Coral. (The gal actually pulled out her bun so she could be sprayed with InstaTint. Gotta love it.)
For more images of InstaTint at Coachella, visit our Facebook album.