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Hilary Duff’s Now Living The Blonde Life

Her show’s called Younger, and now her hair is in that category, too, as Hilary agreed to let color superstar, Riawna Capri, take her to an all-new blonde high with Joico’s Blonde Life Line–a collection that not only boasts a powerfully quick and safe Lightener, but a Brightening Shampoo, Conditioner, and Masque to keep that gleam going long after you leave the salon. We hung around the set to get the full scoop on this awesome transformation from client and colorist:

Why take the plunge?

“After a long hiatus from filming, Hilary was ready for a change–something bright, beige, and cool that knocked the grow-out out of the park. We got there with Blonde Life Lightener, plus toner from Joico’s LumiShine® line. It was a big change for her, but she loved it.”


Was it hard to keep this busy star in the chair for so long?

“The new Blonde Life System is so lightning-fast–nine levels of lift with no damage.”




Hilary before the Blonde Life Lightener and Products


What about maintenance? 

“The secret trick is using the at-home products that are the cornerstone of the system. Joico’s Blonde Life Brightening Shampoo, Conditioner, and Masque are going to keep Hilary’s hair bright and light – not dull and dingy – all the way to her next appointment. And Hilary loves the shampoo; after washing her hair with it once, she said her hair felt conditioned even before using any conditioner. The formulas fight brassiness and maintain tone without any violet ingredients. Now that’s magic!”


Secret tricks?

“I’m always extra-careful when foiling.  In Hilary’s case, I applied Joico’s reparative Blonde Life Masque on the light ends of the hair to protect them during the color service.”


What blew your mind about Blonde Life:

“I didn’t use shine products. I didn’t use a leave-in conditioner, or a serum, and it was, amazingly shiny,” she said. “I bleached the heck out of her hair, and it felt so good, I didn’t even have to trim her! And again, the shampoo alone was so conditioning even prior to applying the conditioner!”



The star’s reaction at the end of the day?

“My hair’s sunny and bold and makes me feel bubbly and happy! Blondes definitely get more attention!”

We couldn’t have said it better.

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