- joico buzz
- about us
- salon pro
You’ll be thrilled to hear that Balayage-the single most-requested coloring service on the market-is going to be hotter than hot this season.
“We’re seeing a shift from the drastic graduation of very dark roots and very light ends, and the dip-dyed effects of last summer, to something softer and more natural,” says celebrity colorist, George Papanikolas, who has created the sexy sun-kissed look on dozens of Hollywood clients. Brilliant paired with beachy waves, or even used as an accent on a sharp bob, Balayage is a free-form approach in which highlights are painted on rather than fashioned with foils.
To bring piece-y movement to this dimensional style, work in a bit of Joico’s Texture Boost Dry Spray Wax – a cinch to spritz, shape, and mold individual strands (and not-one-bit crunchy when it dries!).
Imagine a glorious head of golden hair-minus the brassy/trashy/yellow tones that plague plenty of platinum customers who want to go bigger and brighter when the sun shines. (And none of that pesky grow-out that tells the world, Hey, folks–time for me to color my roots!) That’s what you’ll see–or rather, not see–with this season’s refined highlighting techniques, designed specifically to bring up the blonde yet keep things cool.
The result, says celebrity colorist, George Papanikolas, is a much more sophisticated, natural tone that’s beyond the pale. Afterwards, you can keep those brassy tones at bay by caring for your blonde with Joico’s Color Endure Violet Sulfate-Free Shampoo and Conditioner; the purple-y/blue hue offsets any unwanted warmth.
It may not be for the faint at heart, but rainbow-hued hair has actually been taking the runways by storm lately; from New York City to London, this somewhat daring mix-not-match approach to hair color is becoming, well, not so daring.
Who wears it best? Women with locks already on the light side: The technique requires bumping up hair to a pale-blonde shade before adding the paint-box palette, and that’s a tall (and damaging) order for a deep, dark brunette.
“Seeing the trend enter mainstream fashion proves that it’s no longer considered extreme or punk,” says celebrity colorist, George Papanikolas. “It’s more of a why not attitude now!”
If you take the plunge, good conditioner-to protect strands from potential weakening-is an absolute must. One to try: K-PAK RevitaLuxe… a restorative moisture treatment that strengthens, helps prevent breakage, and protects against color fade.
You can thank Jessica Chastain and her glorious mane for the renewal of this juicy, red-gold hue, says celebrity colorist, George Papanikolas, whose Hollywood clients are clamoring for the coveted color.
Best on ivory and fair complexions, “strawberry-blonde” is a classic look that requires deeply conditioned, healthy hair in order to hold the tone. (At the risk of TMI, red hair color contains small molecules that don’t cling particularly well to parched, damaged hair.) That’s precisely why K-PAK RevitaLuxe–a luxurious moisture treatment that strengthens, prevents breakage, and protects against color fade-should be at the top of the to-do list for anyone who wants to give this sweet shade a go.
Kim Kardashian and Katy Perry are back in black-hair, that is. “We’ve seen both of these stars return to their iconic onyx color,” says celebrity colorist, George Papanikolas, who adores the deepened hues for their ability to reflect light and impart a gorgeous sheen. The word “black,” though, is actually an illusion: The look is created with dark-brown hair color (and sometimes, even a few Balayage highlights for movement and depth), in order to avoid a solid, wig-like appearance. “Using brown tones bypasses that flat, inky look,” explains Papanikolas. “It’s a subtle difference, but it has a big impact.” To make the most of this intense color and bump up the luster, reach for Joico’s Super Shine Glossing Polish-a lightweight wax styler that contains crystalline liquid for outrageously polished locks.