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Celebrity Hair Trends

In our latest cooperation, providing all the haircolor and haircare for the first installment in the much anticipated The Hunger Games series, Joico was tapped for its superior color. With over 500 extras and main cast, the heads of the costume and hair departments knew they had to rely on a product that would not fail them. They turned to Joico for its color prowess and styling products to support the huge undertaking, along with the undeniable knowledge and color expertise brought on the set by Joico’s own Cherry Petenbrink – Joico Guest Artist.