- joico buzz
- about us
- salon pro
One creamy blonde. One bombshell brunette with copper highlights. Two standout haircolor designs on the 2014 Oscar red carpet. Joico Celebrity Colorist Denis de Souza breaks down the night’s top color formulas.
“The midnight blue gown Sandy has on, by Alexander McQueen, goes beautifully with her skin tone and her dark brown hair; the style of the hair shows her features even more”, says De Souza, “and falls beautifully to one side as the gown drapes more to the other, which adds balance to an asymmetric design and creates a gorgeous overall look.”
Natural Level: 4/5
Base: Joico Vero K-PAK Color equal parts 5N + 5A + 20-volume developer.
Highlights: Joico Vero K-PAK Vero Light Lightening Powder + 20-volume developer.
Toner: Joico Vero K-PAK Chrome ¾ B6 + ¼ G6 + activator.
Apply base formula to regrowth and process 35 minutes. Apply highlight formula to select strands, beginning approximately 2 ½ inches from the root and gradually increasing the concentration of product toward the ends. Process 10-15 minutes with heat. Glaze all strands with the toner formula.
Gushing over Hudson’s retro-glam look, De Souza says, “Kate is young and in great shape so she’s showing a lot of her beautiful golden skin with that open back! This draped back goes so well with her hair color and the style. The off white, silky silver Atelier Versace gown makes her hair and skin color really pop!”
Natural Level: 6
Regrowth: Joico Base Breaker + 20-volume developer
Balayage highlights: Joico Vero K-PAK Vero Light Lightening Powder + 40-volume developer Apply Base Breaker to regrowth and process 10 minutes.
Apply balayage highlights to select strands to create depth and dimension. Process 10-15 minutes with heat, rinse, shampoo, condition and style the hair.