- salon pro
Say the name, Johnny Ramirez, and every beauty editor perks up. That’s because this astonishingly talented LA colorist has been making his mark in the industry, revolutionizing the way people think about blonde hair. His calling card—a much-admired technique he’s titled, “lived-in color”—is a blonde-meets-brown creation that so remarkably blurs the lines of grow-out, it actually gives clients a six-month breather between color visits. Needless to say, this superstar knows a thing or two about making a name for himself in the blonde category, and he generously agreed to share his business-building wisdom with us. Here’s how to create own your golden opportunity in five easy steps…
If you’re looking to expand your business into the blonde category and really master the technique of lightening hair, it’s critical to understand all the different types of blonde coloration and learn how to properly achieve each one. Obviously, this takes some time; so don’t be tempted to rush the process. (No pun intended!) Study the work of colleagues, attend high-level classes, keep up with runway and editorial looks; and practice, practice, practice. That’s the only way to make perfect.
What looks fabulous on an olive complexion looks entirely different on a face with pink undertones, so don’t fall into the one-blonde-fits-all category. The only way to gain your client’s trust is to offer a look that’s completely customized rather than cookie-cutter. (And sometimes, that even means dissuading your client from a request that’s unflattering.)
The most beautiful blonde techniques in the world look lousy on dry, damaged, undernourished hair, so make sure you’re not contributing to that damage by using color lines—like Joico’s brand-new LumiShine® and Vero K-PAK VeroLight—designed to protect each strand while they lighten and brighten. Just as important: Showing your client how to care for and maintain that beautiful color after the appointment, with products like K-PAK Color Therapy, which lock in vibrancy and moisture while sealing and repairing the hair’s outer protective layer.
With the popularity of Ombré, Sombré, and Lived-In Color, it’s clear that darker-haired clients can get in on the blonde act, too. Show your brunettes the myriad of possibilities for adding dimension with adding golden warmth and sheen—in doing so, you’ll be growing your blonde business to a whole different clientele.
Instagram, Pinterest, Twitter, Facebook, and even Periscope are smart outlets for showing off the great blonde looks you’ve been creating. The best part? Social media is essentially free advertising right at your fingertips, so create an online portfolio and make it your golden calling card!
Get your hands on Johnny’s latest LumiShine® formulas here.