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Spring to Life: 5 Magical Ways

The clocks have moved forward and everything is starting to peek out from behind winter’s shadow (cherry blossoms, workout-starved bodies, dark roots!). According to psychologists, human beings are programmed to go into rest mode when it’s dark, and to be more active and in high spirits when it’s bright; which is exactly why people are positively joi-ful on a beautiful spring day. Here, more ways to shine, inside and out, this season…



Light has an enormous impact on mood, thanks to an upsurge of the happiness hormone, serotonin, and a diminishment of the sleep hormone, melatonin, when the sun starts to shine. So take advantage of welcoming mornings and longer days by getting outside as much as possible. You’ll actually trigger the pineal gland, which sends orders to the brain to make you feel cheery.



If you’re thinking about taking those highlights up a few notches over the next few months, give them a head start by revitalizing your blonde with Blonde Life Brightening Shampoo and Conditioner. Swap them out for your regular cleanser and you’ll also be protecting hair from damaging elements — the healthiest, best possible canvas for lightened locks.



In the same way your wintery palette lent a cozy feel to your home in the colder months, adding a sense of airy lightness can get you in the right mindset for spring. Hit the discount stores for natural-looking throw pillows (linen, white denim, nubby weaves), along with clusters of fresh white candles, green plants, and lots of light-bouncing mirrors.



You’ve started walking, signed up for that yoga class, and vowed to put more nutritious food on the shopping list. Just make sure plenty of vibrant produce is at the top of it, say a host of nutrition experts, who claim there’s a strong day-to-day relationship between positive mood and higher fruit-and-vegetable consumption.



Like an actor on a stage, sometimes all it takes it the right costume to get into character. (Or in this case, get a spring in your step.) Pull out your favorite woven fedora; that paler, roomier tote; the pair of wedge espadrilles that you’ve been missing…and watch as your mood become as light as your outfit.

Are you seeing hearts and flowers? We certainly are — along with the hairstyles that guarantee you get them. From seriously romantic waves to easy updos that will have you on a high, these looks are red-hot for Valentine’s Day (and night!).
Get the five seductively easy how-tos here:



A wave here, a curl there…these loose, natural, bodacious tendrils create the kind of hair that you (and others) can’t keep their hands out of. It’s all about imperfect texture and tons of plush volume.

Start with: Dry hair (second-day hair is even better, because it grabs the curls). Spray sections with Ironclad Thermal Protectant Spray, then create loose waves using a large-barrel curling iron; allow curls to cool before finger-fluffing and separating strands for sexy dimension.

Now add: Hair Shake Finishing Texturizer Spray. Lift layers of hair, applying product from the roots upward, and let strands fall naturally; scrunch and continue finger-fluffing for extra volume.

The finish: Flip Turn Volumizing Finishing Spray to hold your luxe look in place for the rest of the evening.



Sometimes, a hairstyle looks complicated…and you’re the only one who knows just how easy it is to create. This sophisticated roll is utterly elegant for a night of fine dining and dancing, yet comes together in a snap.

Start with: A drop of K-PAK Color Therapy Restorative Styling Oil to smooth hair and add instant sheen. Next, create a simple low ponytail with an elastic band, leaving a few strands out to loosely frame your face. Split the ponytail in two, rolling the ends of one side up, tucking them under, and securing with discreet bobby pins. Now repeat on the other side. Using a medium-barrel curling iron, add waves to the loose, face-framing strands.

Now add: Embellishments. Tuck an elegant, bling-topped comb or clip into the top of one of the rolled ponies.

The finish: Flip Turn Volumizing Finishing Spray to keep flyaways at bay.



What happens when you pair a blonde pony with wild waves and a clever wrap trick? You get this luscious, honeycombed half-up/half-down ‘do that’s destined to break a few hearts.

Start with: Blonde Life Brightening Shampoo and Conditioner, followed by Blonde Life Brightening Veil to bump up shine, protect hair from thermal styling, and make comb-through a breeze. Blow-dry hair thoroughly and create loose waves from the ears down using a large-barrel curling iron.

Now add: Some trickery! Gather curls loosely into a ponytail (leave a few tendrils around the face), and secure with an elastic. Next, create a split just above the elastic and pull entire ponytail up and through the hole, tugging gently to loosen the look. Optional: Wind one of the swept-back tendrils around the base of the ponytail and secure discreetly with bobby pins.

The finish: Hair Shake Finishing Texturizer Spray throughout the curls, followed by gentle finger scrunching for max volume and hold.



The sexiest Mermaid-y fishtail braid makes a feminine splash when it’s gently teased into submission. The kind of nonchalant hairstyle that looks like it’s playing hard to get…but is an easy catch when you know the how-tos.

Start with: K-PAK Color Therapy Luster Lock Instant Shine & Repair Treatment, the quick-as-a-flash performer that instantly illuminates and nourishes every single strand you’re about to braid.

Now add: Your handiwork. Gather long hair to one side, and begin fishtail braiding starting low on the forehead, leaving plenty of sexy tendrils out to frame the face. Secure end with a transparent elastic band.

The finish: To keep your braid from appearing overly “done” and help hold it steady for the big night, apply Hair Shake Finishing Texturizer Spray, gently pulling on the sides of the braid to loosen the look.



Beautiful woman holding artificial heart

Start with: If you’re fair-haired, an application of Blonde Life Brightening Masque will instantly soften and hydrate your pale strands, neutralizing any nasty yellow trace minerals. Leave in 3 – 5 minutes and rinse thoroughly; then follow with your regular blowout.

Now add: Gently rolling waves. Part hair deeply to one side, and then apply Ironclad Thermal Protectant Spray before winding generous sections of hair around a large-barrel curling wand, starting below the eyes. Release, and allow strands to cool thoroughly. (To keep waves intact, do not finger-comb or tousle.)

The finish: Apply Power Spray Fast-Dry Finishing Spray to bump up shine and keep flyaways in check.

Plenty of magazines speculate on celebrity hair. (You know the drill: “So and so appears to have added highlights…“). Not us. We’ve got Katy Perry’s lead celebrity hair pro, Rick Henry, on board; which means an express lane right to the source of all things Katy. When she sits in the chair, cuts her hair, goes blonde or black, uptown or down, we’ve got the scoop.

There’s good reason that Rick’s at the center of celebrity central. Famed for his work at LA’s Nine Zero One Salon and a Hollywood favorite, Rick landed the coveted gig of Katy Perry’s lead stylist for her global world tour, Witness. He’s also coiffing her for American Idol — all of which makes him eminently qualified to give us this first-hand dish.


Us: You clearly love working with Katy. What makes the gig so much fun?
Katy is amazing! Not only is she a beautiful canvas to work on, she is the best boss you can ask for. As we all know, Katy loves “a look.” She’s all about the glam! In over ten years of working with her, we’ve had so many evolving styles; I love the daily challenge of creating all the fun, artistic ideas she brings to the table.

Us: Tell us about her well-known willingness to change her hair.
Katy definitely loves to change it up! The short hair is super-chic and sexy…like a modern-day Twiggy. But when she’s in the mood for a whole different look, we love going with a wig. Whether it’s a long, blonde look or an edgy black bob, it’s so much fun to be inspired and create look after look after look.

Us: Sounds like you never have a dull day! What’s the single most memorable hair session you’ve ever done with Katy.
I don’t even know where to begin with this one! There have been so many…it could have been in a tent in India…or on one of the world’s largest private yachts off the coast of the South of France. (The boat had its own private salon that was nicer than most salons you see in the States!). I could go on and on…


Us: Okay: Hands-down favorite look on her…which is it?
Has to be the one in Cannes in 2016. Katy wore all red, and her hair and makeup were perfection. Simply put, she was stunning.


Us: We know you love to coif with Joico products. What’s your can’t-live-without choice?
My hands-down favorite is Hair Shake. These days, it’s all about texture…I can’t get enough! So I like to finish the style with a light spray of Hair Shake at the roots; that gives me all the lift I need without harsh teasing. It’s the best!




Katy Perry Goes Platinum For The Oscars

Even the glittering gold gowns and statues couldn’t hold a candle to the icy cool luster of Katy Perry’s platinum pixie ‘do, dreamed up by Rick Henry.

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The sensational Katy Perry has a rep for a) looking gorgeous, b) pushing the boundaries with edgy hair, makeup, and costumes, and c) being able to pull off almost any trend with aplomb. So when star colorist, Rick Henry, wanted to take her to platinum heights for her red carpet Oscar moment, she was all in. Good thing, too, because this shatteringly icy shade takes some gumption; once you nail it, though, your competition’s toast.

Styling Secrets:

When hair is this fair and this edgy, product becomes absolutely key. Rick prepped Katy’s freshly-shampooed ‘do with Blonde Life Brightening Veil to protect each strand from heat damage and keep the blonde bumped way up.
Then after a blowdry, used Joico’s Body Shake to throw in that perfect textured definition and volume. A bit of JoiMist Medium Finishing Spray and she was good to go for a whole round of parties. (And btw…those eyebrows? We’re swooning.)

When the New Year rolls around, prepare for 12 months of the healthiest hair ever…because we’re determined to turn the locks you’ve got into a strong, lustrous, gorgeous mane event. Your resolutions start TODAY…

New Year’s Resolution #1: Protect hair from heat styling

Like any daily habit (teeth brushing, taking vitamins, exercising), once in a while is not enough. Use Ironclad Thermal Protectant Spray every single time you hit your hair with a heat source — blowdryer, curling wand, flat iron, even the sun — and you’ll see a visible difference unfold before your eyes.


New Year’s Resolution #2: Get strong

No matter long or short, dark or light, fat or fine your hair is, powering it up with award-winning K-PAK Revitaluxe will give even the most damaged strands a mighty boost.


New Year’s Resolution #3: Lock in the shine

A product that can transform your hair in a single at-home session is worth putting on your January list. And that includes Luster Lock Instant Shine & Repair treatment…the secret to out-of-this world color vibrancy, unbelievable glide power, and gleam like you’ve never seen.


New Year’s Resolution #4: Stop tugging the tangles

A wide-tooth comb and Joico’s Heat Set Blowout Perfecting Crème applied to damp, snarled hair won’t leave you in knots…the kind that only lead to split ends. (Bonus: You’ll also save strands from damage.)


New Year’s Resolution# 5: Spend less time fiddling

Any day you can shave a few minutes off your beauty routine is a good one. By avoiding harsh daily cleansing, and opting for a health break with Instant Refresh Dry Shampoo, you’ll save time (and your hair): This magic in a can gives you the volume of a wet wash and brings your style back to life in seconds.


New Year’s Resolution #6: Have fun with color

Going lavishly pink or flirting with purple doesn’t have to mean ten weeks of trotting around with fashion-forward hair. But it can easily mean ten shampoos of that fun fantasy look when you play with new Color Butters, lusciously nourishing refreshers that amp up the intensity of bold hair color and add shots of bold tones to blondes.


New Year’s Resolution #7: Enjoy a weekly treat(ment)

Surely you’ve got five minutes once a week to let Moisture Recovery Treatment Balm infuse its nourishing ingredients (like Shea butter) into your dry, frizzy, desperate hair. That’s all it takes to rehydrate even the driest of stranded strands.


New Year’s Resolution #8: Give your ‘do a fair shake

Like: some oomph, some height, and some serious dimension! Simply spritz on a dose of extraordinary Hair Shake, the liquid-to-powder texturizer that gives you the velvety-soft, mega-volume finish you can play with and mold to your heart’s content.


New Year’s Resolution #9: Turn back the clock

No one has to know that your telltale roots are showing (in fact, no one has to know that you have roots!) when you hit them with your perfect shade of Tint Shot Root Concealer — our flash-dry, humidity-resistant formula that blends the bad stuff in seconds.


New Year’s Resolution #10: Be unabashedly blonde

We say, if you’re going to lighten up, do it with pride — and then care for your hair like nobody’s business. With Blonde Life Shampoo, Conditioner, Brightening Veil, and Masque, you can strengthen each strand, bump up the shine, and know that your fair hair is in the safest of hands.


Try these once-a-week prescriptions for happiness.

We get it: Big changes and lofty resolutions can seem overwhelming when all you want to do is infuse life with a little more “happy” here and there. So we say, let’s take it one day at a time this year…and change the course of your life with deal-able 24-hour doses that make a big difference in the feel-good department…


We know it sounds tough, but take just one day a week to steer clear of email, the phone, the news, social media…and every other technological assault that comes your way.


Eat Clean

A daily diet that has you permanently avoiding sugar, dairy, processed foods, carbs — basically anything that sounds good — can be a set-up for failure. So how about setting aside just one weekday for nourishing your body with the cleanest, purest foods, plenty of water, and chemical-free meals?


Get 8 Hours

Yeah, right — how many people actually manage to get the recommended amount of sleep each night? If you’re in the majority, you’re probably averaging somewhere between five and seven sad little hours before you have to get up and function like a human. But aim for that golden 8 hours of slumber just once a week, and you may find the payoff enough to motivate you to hit the sack earlier on a semi-regular basis.


Deal With A Drawer

Notice we didn’t say Edit your closet. Or, Clean out the garage. Instead, simply tackle a single, small space during a spare moment in your week and reap the benefits of feeling more and more organized as your home begins to slowly take shape.



Now that you’ve tidied up and trimmed the excess, it’s time to reward yourself with the gift of beauty…like Joico’s Luster Lock Instant Shine and Repair miracle for color-treated hair. It has the uncanny ability to deliver vibrancy, super slip, brush glide power, and gorgeous gleam in a single treatment. (And that delivers the feels, big-time!)


Be Charitable

You may not have the resources to write big checks, or the stamina to run a philanthropic marathon, but committing to a small weekly “give-back” has enormous benefits in the “joi” department. Maybe it means donating the contents of your spare-change jar…scanning your pantry for a few food-bank items…or making an extra dinner for someone who could use a good meal (a new mom, say, or that neighbor who’s back is out). Whatever you choose, make it manageable, make it regular, and make it “joi-ful.”

Read more tips on finding your “joi.”

So much for resorting to a classic slicked-back pony when the invitation says “fancy.” International hair superstar and Joico Guest Artist, Vivienne Mackinder, has dreamed up a portfolio of holiday hair looks that take gorgeous to new heights…and we’re bringing the party to you. Here’s the scoop on these sexy, stunning styles from her 2017 Silhouette Collection (plus the products to pull them off):



Harkening back to the days of old Hollywood glamour, this Marilyn-inspired loose updo encourages a chin-length halo of sexy, voluminous waves without sacrificing an ounce of actual length. With some clever teasing, hidden bobby pins, and strategic curls here and there, you’ll have them at Hello. (Or should we say, Halo?)

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Half-up, half-down, but fully fabulous! The secret to this heightened hair look: French Lace, a light teasing technique that creates volume despite the illusion of silky-smooth hair; and a Flat Wrap on the ends to lend piece-y appeal.

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Your hair will be long on style and short for the evening only with this dramatically plush faux bob look. It gets its secret hold and drama from Vivienne’s unique Push/Pull teasing technique.

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Calling this utterly sophisticated ‘do a “ponytail” would be ‘do-ing it an injustice — as it’s actually a cleverly deconstructed French Twist that hides the magic of a Mohawk for height.

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When elaborate French braids scare you off, take a look at this genius mass of rope braids — impossibly intricate-looking, but actually a cinch to master. Coupled with tons of texture, the style is one of the most beautiful ways to keep hair up and off this face this season.

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This may seem like a strange letter to you, but I wanted to let you know that your Color Intensity Amethyst hair color has actually changed my life in an incredible way…

So began the note we received from Joico client, Donna Bedard, of Springfield, MA — a note that seriously validated the work we do, not just as a hair care company, but as a hair company that CARES. Read on for the rest of Donna’s powerful story…

When the letter from Joico fan, Donna Bedard, landed in our mailbox, we got actual goosebumps — the kind that signals something special is in the air. Or in this case…the hair.  Fifty-something Donna, you see, had been battling breast cancer, which meant losing her pride-and-joy, waist-length hair during intense rounds of chemo, a transition that is often said to be one of the most traumatic elements of a woman’s cancer fight. As she began her recovery and her locks grew back in, Donna realized it was time for a life change; and she turned to Joico’s Color Intensity in Amethyst to make it happen.

Interestingly, Amethyst is considered a healing color. Those who believe in the power of crystals say that this heliotrope shade enhances physical vitality, especially after chemotherapy or radiation treatments. What’s more, it brings with it a sedative energy that can promote peacefulness, happiness, and contentment. So when Donna told us her story, we were thrilled…but not entirely surprised.

Joico: Let’s start by asking about your hair before the chemo — can you describe it to us?

DB: My hair was actually down past my waist. I was a pretty shy and withdrawn person, but that hair was actually the one thing I loved about myself.

Joico: And what happened after the treatments?

DB: Hearing that I had to get chemo was devastating; but strangely, losing all my hair was the hardest part about the treatments. Cancer, however, gave me a new perspective on life, and a second chance to grow a bit bolder in the things I wanted to try for myself.

Joico: And that included hair color?

DB: Yes! My hair grew back, and one of the things I wanted to try was to have a bit of fun and dye it purple. At that point, my hair was past my shoulders and a mousy-blonde color, so I decided to start small and just color the ends of my hair –the last inch or so, using Color Intensity in Amethyst. I fell in love with it and that’s when I took the dive and dyed my entire hair this intense purple color. My husband was shocked and I was worried…but it was what happened next that has changed my life DRASTICALLY for the better.

Joico: Amazing. Tell us about that transition…

DB: Well, not only was the change accepted by those around me, but I started to get compliments …compliments from people I didn’t even know. I work in the public in retail and now, every single day, at least a few people tell me how much they love my hair.  I’ve been stopped in parking lots and in stores and on the street, and everyone has the nicest things to say about my hair — not just women, but men as well.

Joico: As a shy person, how did you react to this sudden attention?

DB: Well, at first it was shocking, because I’ve always been one of those people who’s never noticed — I’m no beauty, rather plain, and on the large side. But since the color change, my self-esteem has gone through the roof. I’m much more social and outgoing; quick to smile and engage people in conversation; and finally proud of myself…something I never was before. I walk taller and feel so much better that I’ve completely shed my shyness.

Joico: How are you feeling these days?

DB: I was blessed with a full recovery and have no plans on ever changing my hair color. I’ve told my family that I’ll be in my 90’s and still rocking the purple! Mostly, I hope that my story inspires others to find their joi. To this day, I get women coming up to me saying they wish they had the confidence to take such a bold step. I always tell them to go for it — and obviously, recommend Color Intensity.


Learn more about Color Intensity semi-permanent color…

Gratitude isn’t just for journals and phone apps: It’s a totally legit, proven way to infuse your daily life with positivity, joi, and good health. Thankfully, there’s an actual November holiday that celebrates the concept of being grateful (as well as being stuffed to the gills)…the perfect time, we figured, to share some thoughtful, easy ways to increase the joi factor in your life.

Order Up

There’s no denying that the holiday season brings with it plenty of frenzied tasks, clutter, and a jam-packed calendar; all things known to add stress to your already busy life. But walking into an orderly home offers an immediate sense of serenity amid all the seasonal craziness. We’re not talking about a major overhaul here; but rather, doing small daily tasks that have major impact: making your bed every morning…clearing the kitchen counter of mail and magazines…folding up that TV blanket before you go to bed…putting those reusable grocery bags back in your car. You’ll sigh with gratitude each time you encounter the order.

Make A Play List

You might have football blaring much of the weekend, but you can elevate the pleasure of an actual big family dinner by putting together a portfolio of music that puts everyone in the spirit of the season: A little George Winston (Linus and Lucy: The Music of Vince Guaraldi), plus a smattering of Ol’ Blue Eyes, Jack Jackson, and Brandi Carlile, and it’s instant cheer with the push of a play button.


Embrace “Hygge”

This Danish sentiment (pronounced hue-guh) is used to acknowledge the feeling of ordinary moments as cozy, special, and soul-filling, and the importance of creating those moments every single day. Try pouring a glass of wine before dinner, taking the effort to light a few candles or stoke the fire, donning a comfy sweater, or whipping out a board game on an otherwise ho-hum night; you’ll find yourself mastering the art of Hygge like a champ.


Give Yourself A Hair Break

There’s no rule that says you have to wash your hair every single day. In fact, most hairdressers acknowledge that doing so can actually cause damage, dryness, and color fade. And that’s good news when you’re trying to save precious minutes during the busiest time of the year. With a pass or two of Joico’s Instant Refresh Dry Shampoo, you’ll bring second-day hair back to life in seconds, while zapping the greasies, and creating the kind of volume you get after a wet wash.


Be Thrifty

But not in a Scrooge-y way. Saving money on holiday offerings by hitting the second-hand stores is a welcome relief on the pocketbook–especially when you can find something that friends or family would swoon over. Perfect examples of how you can elevate a Thanksgiving food contribution to something more than pie-in-an-aluminum tin, and let the host/hostess keep the container:

  • Glass cake stand: The perfect showcase for a beautiful dessert (usually around $5).
  • Silver serve-ware: Small, elaborately filigreed bowls and platters are perfect for everything from hors d’oeuvres to cranberry sauce ($3-$10).
  • Mini cordial glasses: You’ll likely see a dizzying array of drinking vessels crowding the shelves of most thrift shops. Immediately head for the mini sizes, where you can pick up a couple of delicately stemmed liqueur glasses — a luxe accompaniment to a nice bottle of cognac or Grand Marnier (50 cents – $1 is typical).


Read more joi-ful ideas for the holidays.


The trees are turning, apples are crisp, you’re finally wearing those killer suede boots, and joi is in the air (and hair). Believe it or not, researchers claim it has a lot more to do with science than a deep-seated passion for cider and Uggs. According to Dartmouth Professor of Sociology, Kathryn Lively, “our obsession with the season is a social construct that starts when we’re children,” she explains to Huffington Post. We associate fall with exciting things, like fresh pencils, new friends, hearty soups, cookies in the oven…and that love of nesting never goes away.

Note to self: We don’t want it to…which is why we’ve come up with five more ways to squeeze the joi out of this very juicy season:



Just when you thought you couldn’t take another re-run of SNL, the networks hit it out of the park with a refreshing line-up of entertainment that makes you want to stay in and curl up on the couch. From the weepingly-brilliant This Is Us to NFL Football and, yes, brand new SNL sketches that hit it out of the park, it’s time to turn on the tube again.




If ever there’s a season where you wake up with the unmistakable urge to bake a bundt, this is it. And there’s no better fodder for a sweet obsession than Instagram, where rock-star foodies like @smittenkitchen, @whiteflowercakeshoppe, @joythebaker, and @preppykitchen give you daily treats to feast your eyes on — and inspiration to get your oven mitts on.



After the assault of sun and sea, it’s time to climb back into that hair chair and fix what ails. Hair color gets super-charged; treatments get more intense (like K-PAK Color Therapy Luster Lock Instant Shine & Repair Treatment or Blonde Life Brightening Masque); and skin cries out for those cutting-edge spa services that reveal a fresh complexion.



According to neuroscientist, Dr. John McGann, loving the smell of fall is “less about the smells themselves and more about association.” As in: It’s not that you have a deep-seated love of the scent of the inside of a pumpkin, but rather, a love of all the other luscious scents that go along with it, like cinnamon, nutmeg, and clove. Those associations extend outside of the kitchen, too…to memories of nubby sweaters, Grandma’s porch swing, and roaring fires.



Now that friends and neighbors are no longer “at the lake,” “visiting the family,” and “finally taking that cross-country RV trip,” you can actually see people you love again. And not just on Facebook. Take advantage of everyone’s proximity and put those dinners, game nights, and football parties on the calendar. Quick…before they leave for their December vacation.


Read more ideas to keep you JOI-FUL this season.

You want me to put WHAT on my blonde hair? That’s the reaction some people have when we put a bottle of intensely pigmented Color Balance Purple Shampoo in their hands. But we promise you that this powerful, punchy shade will take the yellow, the brass, and the unwanted warmth right out of your investment color — and right in the comfort of your own home. Stick with us because we’re hooking you up…with the best purple tricks and tips from Joico Color Pro, Zoe Carpenter.

“It’s no secret that being blonde takes maintenance,” says Carpenter, but maintenance doesn’t mean work when you’ve got Color Balance Purple Shampoo in your arsenal. “Weave it into your hair-care routine just once a week, and you’ll be in control of your blonde hair even when you’re not in the salon chair.” Here’s your purple to-do list:

A little #ColorBalancePurple shampoo to get the toning process started…..

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That intense purple you’re pouring into your hand is formulated with carefully blended pigments that neutralize brassy tones in the same way yellow and purple sit on opposite ends of the color-wheel spectrum. We promise you it won’t turn your hair purple!



Sure, exposure to the blazing ball in the sky can kill an icy platinum tone faster than you can say appointment, please; but after a day in the sun, one drop of purple shampoo mixed with your regular (or Blonde Life) shampoo and you’ll instantly counteract the potential color damage.



If you’ve had a full week of sunny weather, lather in a full-strength dollop of Color Balance Purple, and let it work its magic on your blonde for a few minutes; you’ll be perfectly cool in no time.



When you’ve paid dearly for the most gorgeous head of heavily highlighted, platinum, or dimensional blonde hair, you’ll want it to last as long as possible. Think of purple shampoo as your between-color touch-up…without a trip to the salon.



Want to keep your cool, but only in strategic places? Work a bit of Color Balance Purple just onto those exceptionally blonde strands and you’ll maintain the contrast as well as the tone.


>> Shop Color Balance Purple Shampoo and Conditioner.