Find a Salon


We’re not talking football. We’re talking fashion and beauty…and you’d be hard-pressed to find someone who’s as passionate about it as LA blogger/stylist/Instagram-star Deniz Selin (a.k.a. LeFashionMonster). So passionate, in fact, that her fall shopping list is already written and ready to roll. We snagged a peek and fell in love. We think you will, too…

Fall Fashion Chunky Heel


Why: Anyone who’s ever thumbed through my Instagram feed know that I love a good shoe. Whether it’s a pump, strappy heel, stiletto, or tennis shoe, I always make sure that my shoe game is on point.

What: Fun, chunky heels—the ones you wore in summer—can transition easily into fall.

How: Choose a bold, vibrant pair to pop up a neutral outfit; or team neutral heels with one of your more colorful ensembles. It’s fun to mix and match.

Fall Fashion Hair Shake


Why: All over social media, I’m known for my big, volumized hair, and this product is my secret weapon—the one I turn to day after day.

What: The product is so easy to use—you just mist it right into dry hair and scrunch/style with fingers—and it literally doubles your texture instantly.

How: I love those Bohemian waves (and have every intention of wearing them right through fall and winter), and Hair Shake is my go-to for creating this signature, LeFashionMonster look.

Fall Fashion Choker


Why: I am absolutely in love with choker necklaces; my favorite is a thin velvet ribbon and I will never retire it from my accessories collection.

What: This fall, I’m seeing more and more “statement” chokers that actually cover the entire neck.

How: The ones with different, interesting embellishments on them—like, beading or jewels—are perfect for pulling together a new fall outfit.

Fall Fashion Bold Lip


Why: In the fall, I love to wear a really intense lip with subtle eye makeup—it’s great for day or night and gives a mysterious, classy twist to your look.

What: I think the darker the lip, the more fall style I’m portraying; right now, that means bold, wine colors with a matte finish.

How: I’m all over Smash Box’s Matte Liquid Lipstick…it’s a rich look that stays put and is easy to apply.

Fall Fashion Velvet


Why: Velvet’s hardly a new trend on the fall fashion scene, but I’ve noticed a vibrant update this season and am excited about all the choices.

What: The colors are intense, and the unexpectedly elegant fabric really brings out that trendy fall vibe.

How: I love to tie velvet into my outfits in clever ways…by, say, adding a pair of velvet shoes, a blazer, accessories (my famous choker!), or even a full-on velvet statement dress.

NEW YORK, NY - JUNE 22: Actress Lela Loren, bag detail, attends the season three premiere of "Power" on June 22, 2016 in New York City. (Photo by Paul Zimmerman/Getty Images for DuJour)


Why: Metallics and shimmer always seem to come back in different ways; and this year, I’m seeing more and more gold. It’s a fun trend and best combined with carefully chosen accessories.

What: When wearing gold, I like to keep my look simple and classy—nothing head to toe or too blinged-out.

How: Pair a gold, metallic blazer with a simple white dress for a night out; or incorporate the metal into your look with lively accessories, like a fun evening clutch or strappy heels.


Fall is coming… get your hair ready for the cold-weather with these tips.



We’ve got a challenge for you: to live your life with as much joi and happiness as you can possibly muster. And we’re not just paying lip service; here at Joico, we walk the walk every day, making sure that life is infused with all the things designed to bring on a smile. Here, a few ideas to get your grin going this summer…



1)    Lose yourself on Pinterest.

But if you do, be prepared to sail into a sea of beauty, ideas, and creativity. The popular online bulletin board might be the place you instinctually go for a cocktail recipe, but before you know it, you’re surfing photos of magical tide pools, pinning mountain vistas, and downloading peonies for your desktop image. Pinterest is inspirational…it’s fun…and it’s free.


2)    Splurge on a blowout.

Unlike, say, a full-on color appointment or a special-occasion updo, having a pro dry and style your hair is comparatively affordable. And the bump you get from having shiny, bouncy, don’t-need-to-touch-it-for-three-full-days hair can rival the joi of a great cut or a makeup haul at a fraction of the price.



3)    Listen to the ocean.

If you’re lucky enough to live near water, take advantage of your proximity and let the tranquility of the waves wash over your soul; believe it or not, studies have shown that hanging out near the sea is actually better for your emotional health than a walk in the park.  If water’s nowhere to be found, go it the high-tech route and download a mood-boosting iTunes recording, like Ocean Waves by Sounds For Life.



4)    Pack a posh picnic.

We always marvel at how the smallest rituals—like the practice of eating alfresco—can turn an ordinary meal into the quintessential happy summer experience. Trade expected fried-chicken-and-coleslaw menus for something simple but special: a crusty baguette, the best salumi, a sampling of your favorite French macarons. And don’t forget to tuck in that bottle of sparkling wine…



5)    Pay it forward—all day long.

Sure, picking up the coffee of the guy behind you is solid gold. But try moving through your day making small, conscience gestures of kindness and joi, paying close attention to how those actions make you feel. Wave a driver into your lane; smile and say Hi! to a stranger on a walk; pick up that pacifier for the harried mom; bring your friend or neighbor a piece of your luscious chocolate cake. They’ll feel good. You’ll feel great.


More joi ideas




You’ve likely heard the benies of letting your hair air-dry more than once; how giving strands a rest from the intense heat of blow dryers and styling tools leaves you less prone to damage and color fade. Fair enough. But according to celebrity hairstylist, Paul Norton, air-drying isn’t quite as care-free as you might expect. Here’s how to go at it in the best possible way…



Seems like a no brainer: If you’re heat styling, you need heat protectant. But if you air dry, you can skip the stylers. Not true.  Curly hair can become a frizz-fest if you don’t bring a nourishing cream to the party (like Joico’s Curl Controlling Anti-Frizz Styler); while straight hair—with its tendency to hang limp and lank–needs a volume boost from an uplifting product, like Power Whip Whipped Foam.


Think a vigorous rubbing will get the wet out? Sure…but it also roughs up the cuticle, leading to excess breakage, frizz, and dull strands. A better bet: Squeeze out excess moisture with your hands, then use a gentle microfiber towel-wrap to absorb remaining dampness.


Air-drying long, heavy hair can pull on roots, causing crown hair to fall flat. But the antidote is easy: Simply apply a bit of volumizer at the part, like Joiwhip Firm Hold Design Foam, then switch your part to the opposite side until hair’s dry. Once you’re ready to roll, flip hair back to your usual side and get a lift just where you need it.


Visiting your hairdresser soon? Here’s 6 ways to make them fall in love with you.





As Pharrell likes to say, “Clap along if you feel like happiness is the truth.” Trust us, we’re clapping; because finding joi is the motto we strive for each and every day. Sometimes it’s major (like the kind of happy you get from an epic summer vacation); sometimes joi shows up in subtle ways…when you jump in the ocean, get an awesome text, or finally manage to nail that challenging updo. Five more ways to find your joi this summer…

Grow something

1)    Grow something.

No store-bought produce or pre-packaged bouquet can hold a candle to the sensory experience of connecting to the earth and creating beauty with your own two hands: smelling the blooms…tasting that sweet tomato…playing in the dirt…breathing fresh air. It’s primal stress release at its best.

Have a really good convo

2)    Have a really good conversation.

The kind that lingers long after all the other guests have left the BBQ. Studies actually show that people who spend more time having meaningful discussions are actually happier than those social butterflies who fill their lives with hollow small talk.

feed your inner child

3)    Feed your inner child.

We spend so much of our time trying to make healthful choices (I’ll bring a fruit salad sound familiar?), that allowing yourself to indulge—utterly guilt free—in a happy food once in a while can put a smile on your face better than any kale wrap. So this summer, make it a mission to sip that root beer float, shamelessly buy a Slurpee, or get your fingers sticky with a fluffy mound of cotton candy.

Joi-ful playlist

4)    Make a joi-ful playlist.

No joke: Scientists have found that listening to music makes us happier by increasing blood flow in the body; which may explain why a great tune keeps you pumping during those grueling workouts, gets your party guests feeling celebratory…or becomes the car cure when you need an emotional lift.

take a nap

5)    Take a nap.

That shady hammock is beckoning but you feel guilty getting shut-eye in the middle of the day? Stop, drop…and let your drowsy take over. There’s a reason toddlers are less cranky after they’ve taken their afternoon nap. And it works for grown-ups, too!


We think these fun stencil hairstyles will make you smile too…





Everyone has hair drama. Not everyone has a starring role. But take this quiz to predict your very own movie persona, and you’ll also end up with a tailor-made prescription that unlocks the secret to outrageously shiny, healthy, vibrant hair.

The sun makes you smile, but it’s no laughing matter. At least not when it comes to shielding your hair and face from damaging UV rays. So we did the legwork and created the ultimate shopping guide—five products you need right now to keep you safely in style…

Color Endure


The triple-threat Multi-Spectrum Defense Complex (green tea, antioxidants, and UV protectors) make this sulfate-free daily duo a no-brainer in the fight against fade. $14.99-$16.99;



No ordinary lip balm here. SPF 15 teams up with wild mango butter, Vitamin E, and Acai oil in this rich, creamy, just-barely-visible protectant that thoroughly hydrates a parched pout. $25;

Quay Muse


This fave Aussie eyewear label is debuting the summer’s coolest aviators designed by beauty blogger, Amanda Steele. With 100 percent UV protection and three hot “shades” to choose from—gold, red, and purple—they’re a total eye-saver. $60;



Shiseido foundation


While this just-hit-the-market makeup contains SPF 20 and Mother of Thyme extract to help prevent skin damage caused by oxidation. It also boasts a built-in “skin detector” that allows the foundation to morph perfectly with your complexion. The result? A flawless, undetectable finish. $45;

Bare Minerals Bare Skin Bronzer


A winning pick in the fake-it-don’t-bake-it department, this ultra-lightweight tint of “liquid sunshine” adds a warm veil of sun-free color—minus the mess of powder bronzers that can leave you looking oddly orange. $28;


You’ve got UV protection down, now try these genius hair hacks this summer.








Gina Rodriguez Undercut

Actress Gina Rodriguez, is a knockout with an edgy, new undercut created by Hollywood hair pro, Paul Norton for a movie she’s currently shooting in London. Gone are the long, super-feminine waves that shouldered Gina to the Golden Globes—replaced instead by an undisputable champion of a look that’s effortless to style, easy to change up.


1)    Start in the back, at the nape of the neck, to create the fountain of a graduated bob; incorporating about three inches up from the hair line.

2)    Though the next section is directly above it, it’s disconnected by three inches and pulled straight from the head; cut at a slight vertical angle from shorter to longer as you work up the head. (Pull each section to the previous one in order to clearly see the guideline, and to keep it as square as possible.)

3)    Next, move to the side that you want to keep long. The perimeter can be cut free hand; but at a somewhat dramatic angle, pointing down towards the face.

4)    Now, connect the side layers to the previously square-cut layers of the back, bringing each section to the last one that you ended on in back.

5)    Move on to the face-framing layer by creating a long bang that begins around the cheekbone and ends at the jaw; drag every section behind it to that point with minimal elevation.

NEW YORK, NY - MAY 19:  Gina Rodriguez of the series 'Jane the Virgin' attends The CW Network's 2016 New York Upfront at The London Hotel on May 19, 2016 in New York City.  (Photo by Daniel Zuchnik/WireImage)

6)    For the short and edgy side, take a section from the hairline to the nape of the neck. Get close to that hairline as you comb towards the back. (The end point in the back should go in no more than two inches from the side.)

7)    Clip the hair that you don’t want short out of the way. It’s most efficient to cut with clippers over scissors, using a longer guard at first so that you can remove the bulk, then gradually go shorter.

8)    Shave all the way to the part, so you don’t end up with spiky longer bits where long strands meet short strands.

9)    Working towards the face, pull horizontal sections from the crown straight up, cutting just enough hair to make the entire top section square. (Don’t worry if it seems too heavy—you’ll lighten it up in the next step.)

10) Take horizontal sections from bottom to the top and – using a razor – scoop out the bulk in each section one centimeter at a time, skipping one centimeter in between.

11) Repeat this technique all the way to the top. Style straight, wavy, or even air-dried with Joico Curl Foam Wax; then finish with Hair Shake for extra texture and hold.

When Pasadena hairstylist, Janine Ker, reached out, asking if she could try some of our new InstaTint Temporary Shimmer Spray, we did a sly little scrolling through her popular Instagram page (@janine_ker_hair). Truth? This think-outside-the-box woman (she was an artist long before she became a hairdresser) is a genius with a stencil, and we couldn’t wait to see what she’d do with our hot, new product.

The results—you’ll be blown away at the imagination—speak for themselves. Plus, we got Janine to spill her art-room secrets so you can recreate masterpieces like these on your own. Take a peek at her outrageous designs, watch her videos, and see magic unfold…


Compose a hairstyle. The style holds as much weight as the stencil design itself, so you have to consider how they will work together. (Like…beachy waves vs a shiny bob.)

Janine Ker Stencil 1

Hunt down the right stencil. It’s not just about making patterns on hair, it’s about choosing designs that honor the entire look….geometrics with an edgy cut, say, or flowers with a feminine crop.

Think like an artist. Composition and color are as important on hair as they are on a canvas, so choose a hue (or two…or three) and consider the impact of their placement. The best designs may look random…but they’re well thought out.

Janine Ker Stencils 2

Start with a smooth, still surface. Secure the hair with hairspray first, so strands don’t budge a bit–it helps create a more exacting look.

Janine Ker Stencils 3

Spray with intensity. After giving the can a good shake, spray InstaTint with big, wide, direct strokes to focus the color to the area of the stencil. (Use a piece of paper around the stencil to avoid overspray on strands you want to keep clean.) And don’t be afraid to overlap and combine colors for depth and gradation…the creativity is limitless!

Shop InstaTint in five shades: Fiery Coral, Mermaid Blue, Orchid, Pink, and Sapphire Blue.


Get more InstaTint ideas from this photo shoot with Free People.

Around here, we’re big on joi. Not just the kind you get from having really beautiful, healthy hair, but the kind that actually changes your outlook in life. Infusing your day with moments of happiness, having those unexpected laugh-fests, and finding your smile in a stressful world. It’s easier than you think…

Live Happy book

1)    Practice the art of joi.

In her popular book, Live Happy: 10 Practices For Choosing Joy, author Deborah K. Heisz, offers up an inspiring life guide of step-by-step ideas that empower readers to achieve big happiness breakthroughs. With chapters written by everyone from singer Alanis Morissette to news powerhouse Arianna Huffington, the habit-based advice—i.e., writing down three things that go right in your day–is surprisingly simple but effective.


2)    Try a TED Talk.

21 minutes of listening to Dan Gilbert’s speech, The Surprising Science of Happiness, can reframe everything you might currently believe about reaching daily nirvana. According to Gilbert, NOT getting what we want can actually make us happier in life than GETTING what we want. He calls it “synthetic happiness.” Find out why it works here.

Own a pet

3)    Get a pet.

Furry creatures aren’t just cute and loveable…they’re considered a legitimate mental-health booster. Studies have shown that people with pets experience lower levels of depression, stress, and anger than their animal-free neighbors. (After the house-training stage is over anyway!)

Making others happy

4)    Work on making others happy first.

This might sound counterintuitive, but research shows that bringing a smile to those around you—we’re talking even the smallest daily interactions, like holding a door, sending a “love you” text, or throwing out some praise—spreads positive energy that bounces right back to you.

Delicious food

5)    Indulge in really delicious food.

Sure, there’s something to be said for nutrition and mindful eating. But life’s just too short to constantly bypass the most luscious champagne truffle, buttery pasta, or sea-salt sundae. The occasional indulgence—the kind that makes you close your eyes and go, mmmm—nurtures your soul and your spirit. Even more so when you share those moments with people you love.


Try these joi-ful ways to wear InstaTint in your hair.

Making your Haircolorist your BFF

You’re putting your head in their hands; confiding skeletons you might even keep from your BFF; trusting them to give you the best hair ever. Couldn’t hurt to follow a few rules that will bond you and your hair pro forever. Celeb colorist, Denis De Souza, gets totally honest here…

1) Stop coloring at home. Just stop. Doesn’t matter how nice and easy it looks, the risk of wrecking your color and damaging strands with over-the-counter color is huge—especially if you’re going for highlights. Just bite the bullet and make an appointment. You’ll save money in the long run.

2) Discuss hair health at the BEGINNING of the appointment. You might think a consultation is all about color and placement, but it’s also the time to share any concerns you have about your hair’s condition. Freaking out that your fried ends and breakage are out of control? Tip off your colorist so they can choose a product (like Joico’s new LumiShine line) that will not only repair your strands, but leave them in healthier, shinier condition after the color application.

3) Understand why your pro doesn’t want to retouch every strand. We know, we know. You love your blonde, your bleach, and your touch-ups. But give your hairdresser a break when they refuse to overlap your highlights. Bleach on top of bleach = breakage. And that ain’t pretty.

4) When your colorist wants you to use a product at home, use it. Trust us—this isn’t a sales pitch. There’s good reason for sending you home with, say, Joico’s Color Balance Purple Shampoo and Conditioner—they don’t want your gorg new blonde to go brassy or yellow.

5) Let your pro tone your hair. No, it doesn’t mean they got the color wrong and need to tweak it. It might just mean that your colorist wants to make sure the new caramel/honey/sandy strands in your highlighted brunette hair don’t turn brassy-orange. (And when they send you home with Joico’s Color Balance Blue Shampoo…use it. See #5 if you’re still skeptical.)

6) Trust their judgment. You may be dying for Taylor Swift’s new Met Gala platinum hair, but that doesn’t mean her exact shade of blonde works with your skin tone and eye color. If your colorist nixes your choice, believe that it’s for good reason and ask them for a compromise that won’t fry your hair or make you look like a total washout.


Show your colorist these hot hair color trends at your next salon visit.