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Either you have it…or you don’t. We’re talking super-thick, crowning-glory hair–the kind everyone envies. But if you DON’T have it, no prob–we’re going to help you fake it, so no one will be the wiser. Celebrity artist, Paul Norton’s in the thick of it with us…


Tint Shot Root Concealer is a genius at hiding grow-out, but spray it on the scalp area for volume (in a shade darker than your own color) and watch the illusion of dense hair appear before your eyes.


Flip your head upside down and spray Hair Shake Finishing Texturizing Spray into the roots and mid-shaft, then backcomb sections with your fingers, avoiding hair at the crown. Watch the volume expand big-time as you flip your hair back into position.




A sleek, straight style—especially on fine hair—can look skimpy. So do this “hide and sleek:” Work in a generous amount of Heat Set Blowout Perfecting Creme, then blow out only the top layers using smoothing brush, letting the underneath layers dry wild and natural.


Alternating the direction of your curl pattern when you use your iron (front to back, back to front)—or even using two different-size barrels—creates the illusion of density by keeping things “airy.” Spray Instant Refresh Dry Shampoo afterwards in lieu of regular hairspray and they’ll stay extra bouncy and light.


Apply Joico Curl Defining Contouring Foam Wax to the roots of damp hair, and Curl Control Anti Frizz Styler on the middle-to-ends of the hair. Use a diffuser to dry the roots first, then move on to the rest of the hair, tousling until dry. A couple of random curls with a large-barrel iron will add additional bend and oomph to your ‘do.



Spray Hair Shake all over dry, “undone” hair, then create several simple braids throughout your head. Next, add another spritz of Hair Shake to each braid, and gently pull on the side of each one to loosen and bulk them up.


Time for the traditional, big blowout. Cleanse with Body Luxe Shampoo, then use Body Luxe Conditioner on the ends only. To damp hair, apply Body Luxe Root Lift to roots, and Elixir to ends, then blow-dry hair upside down for maximum volume.  Once hair is 90 percent dry, flip back and concentrate on the crown: Taking a “Mohawk” section across the top, use a large, round brush or a few Velcro rollers and set the lift for at least ten minutes. (BIG tip here: Don’t fiddle with the hair at this stage…oils from your hands will weigh strands down and undo all your hard work.) Do a few head flips every few hours to keep the volume going strong.



General rule of thumb: Layers always add fullness—especially when they’re fun, messy, and intentionally undone. So go for the cut, then spritz Hair Shake onto roots and back-comb yourself silly, starting at the bottom and working your way up. (Handy tip: A smaller comb and the root, and larger one in the middle and bottom creates serious drama and bulk.)


Hair Shake is a great texturizer, watch other ways you can use it!

New York may have fashion week, but Southern California owns Coachella, the iconic—and always buzzed-about—annual music festival that sets the stage for hot bands and even hotter style. The celebration in all its vibrant glory is intentionally short-lived (Coachella is held over two consecutive weekends in April), which is why Joico’s very own InstaTint Temporary Color Shimmer Spray joined the crowd to much applause. Along with a pair of creative stylists from LA’s Harrion Salon, Joico’s team turned celeb heads into works of art, with bold braids, teasingly trendy streaks, and lots of playful stencil patterns.

There were some pretty solid reasons for all the InstaTint fanfare: Our temporary hues wash out in a single shampoo, which makes it perfect for commitment-phobes who want to live life on the edge…but only for a day or two. What’s more, you can spray it lavishly in the darkest brunette or most platinum blonde hair with equally outrageous results. Want proof? Check out the newsflash photos here…




Joico was tickled pick (and red, and green, and blue) to have our very own color bars at a host of cool parties: Galore + Missguided, Bisous, Amuse House, and Revolve. See who showed up to play with our shades….

Coachella 3


Actresses Camille Belle and Bella Thorne waltzed into to the Revolve party and soon showed off splashes of InstaTint Pink—cleverly jazzing up their Boho brunette braids and waves.

Kylie Coachella


Especially when she shows off her true colors at Coachella, which included peachy keen locks one day, and rainbow braids the next. Needless to say, this style star went home with a bag of InstaTint swag…so don’t be surprised if you see her sporting Mermaid Blue or Fiery Coral strands one day soon.

Coachella 4


·      Peyton List’s Pink braid, thanks to celebrity stylist, Castillo.

·      Sexy brunette Shay Mitchell’s Mermaid Blue strands.

·      Victoria’s Secret model, Romee Striid in Fiery Coral. (The gal actually pulled out her bun so she could be sprayed with InstaTint. Gotta love it.)


For more images of InstaTint at Coachella, visit our Facebook album.

Yes, the Kardashians were there, and so was Emily Ratajkowski, but the real star of the rockin’ Alice+Olivia by Stacey Bendet runway show this week was Joico InstaTint Temporary Color Shimmer Spray. Making its appearance in front of the ready-for-Coachella crowd, the bold pops of color generated exactly the kind of hot style buzz that fashion fiends and festival lovers are known for.

With an iconic Grateful Dead theme as the backdrop, Joico celebrity hairstylist, Paul Norton, created three whimsical looks that garnered plenty of praise from the crowd…and now he’s giving you an encore peek. Get ready to rock these “hue-‘dos” and blow away your own audience…

Rock the Knot Alice and Olivia

Rock the Knot 2 Alice and Olivia


This ‘do cleverly weaves an undone knot with colorful braids—no hair accessory needed.

·      Part dry hair to the side or slightly off-center, then apply Ironclad Thermal Protectant Spray.

·      Using a curling iron, add loose tousles and waves, working in two-inch sections of the hair.

·      Now, switch to a beveled-edge flat iron, and create bends by alternating the direction of the waves from piece to piece.

·      Next, spritz the entire head with Hair Shake Finishing Texturizer Spray and comb through with fingers to loosen the texture.

·      Take a two-inch section of hair just above the ear and hold it out from the head, spraying with your favorite shade of InstaTint Temporary Color Shimmer Spray. Be sure to take several passes on both the top and bottom of the section, then blow it dry for several seconds and watch the color come to life.

·      Run a wide-tooth comb through strands to disperse and soften the color.

·      Braid the section loosely, and instead of finishing with an elastic, simply back-comb the ends (with a fine-tooth comb) to keep the braid from unraveling.

·      Repeat these steps on the opposite side of the head.

·      Now, take each braid and cross them—headband-style—over the crown of the hair, anchoring each one on the side with a few bobby pins.

·      Gather loose tendrils at each side and loosely pull them back over the braid, connecting them in back with an elastic. (Rather than pulling hair all the way through the elastic, ponytail-style, go only halfway to create a knot.) Take excess hair and wrap it around to conceal the elastic.

·      Finish by spraying with Flip Turn Volumizing Finishing Spray.

Pony Jam Alice and Olivia


Take messy tresses, a couple of braids, and two chill ponytails to create the ultimate Boho coif.

·      Part hair in the center and spray Ironclad from mid-shaft to ends.

·      Use a large-barrel curling iron to create gentle, oversize waves throughout.

·      Spray with Hair Shake and comb through with fingers to loosen and tousle.

·      Create two low ponytails on each side of the head and secure with elastics.

·      Pull out a one-inch section from each pony and spray with InstaTint in Fiery Coral.

·      Once color is dry, comb through and gather up two additional small sections of hair to make a simple braid that will lie in front of the ponytail. Back-comb ends to hold the braid in place.

·      Now, take another small section from each side and spray with Instatint; use it to wrap and conceal the elastic at the top of each ponytail.

·      Finish the bottoms of the ponys with an additional application of Hair Shake for extra texture and body.

Grateful Braid Alice and Olivia


How a touch of color can turn a simple side braid into something stage-worthy.

·      Part hair to the center or deeply to the side—your choice.

·      Using a large-barrel curling iron in the middle of the hair only, create bends away from the face.

·      Spray the entire head with Hair Shake and finger-comb for piecey texture.

·      Choose the side you want the braid to rest on and pull hair over (low on the nape for a soft look), then secure with several bobby pins tucked discreetly behind one ear.

·      Once hair is fastened, begin to separate into three sections, spraying one of them thoroughly with your favorite shade of InstaTint. Blow-dry fully, and soften the color with a wide-tooth comb.

·      Begin creating a loose braid, leaving out a bit of hair at the end for a more unfinished style. Secure with either a hair tie or some serious back-combing—whichever will best hold strands in place.

·      Apply more Hair Shake to the braid, gently pulling the sides out in a wiggling motion to add additional texture.

·      Finish with Flip Turn for the ultimate hold.


Watch the Full Runway Show


Get more festival-inspired looks here!.

When Free Spirit, the iconic boho-chic fashion line, tapped Hairroin Salon to help create their latest Look Book, the creative team of Janine Jarman and Sarah Merrie swooped in to work their magic eight different ways. Even better? They in turn tapped a virtual rainbow of Joico InstaTint Temporary Color Shimmer Sprays to make those looks jump right off the page. See the style…get the how-tos…and put yourself on the front line of fashion right here:

Mermaid Braid InstaTint


Not one, not two, but a variety of THREE braids join forces…

1)    Spray layers of InstaTint Orchid and Sapphire Blue throughout long hair.

2)    Begin creating a loose traditional braid at the front of the hairline going to one side of the head.

3)    Create a section braid down the middle of the head.

4)    Use nape hair to create a fishtail braid.

5)    Pin the ends of each braid into the other, wrapping around the head like a crown.

6)    Twist and pin the remaining hair into braids of your choice…pulling them apart for a looser, more natural finish.

Radical Rainbow InstaTint


A splashy spectrum is at the heart of this chic-but-simple ‘do.

1)    Make a center point at the crown of the head and divide the hair into eight sections, like a pinwheel.

2)    Spray each section with alternating colors of InstaTint (your choice), blow- drying the hair with a brush to soften the finish.


3)    Parting hair deeply to one side, take the larger section and French-braid loosely, working your way back to behind the opposite ear. Secure with a small elastic.

4)    Wrap the loose hair around the barrel of a curling iron to create gentle waves.

Head Trip InstaTint


With closely woven braids, this colorful look comes full circle…

1)    Spray hair with a variety of your favorite InstaTint colors.

2)    Starting behind one ear, French-braid the hair in a circular pattern around the head, making sure to follow the hairline. (Only add hair from the inside.)

3)    Tuck the tail under and secure with a bobby pin.

4)    Using your fingers, expand the braid wherever you want a touch of extra fullness.

Knotty and Nice InstaTint


The most casual updo sets the stage for your colorful creation…

1)    Take a triangular parting from the top of the head (going to the corners of each side of the forehead). Clip out of the way for now.

2)    Divide the rest of the hair into three vertical ponytails at the back of the head, starting high and working your way down.

3)    Twist and secure the tails to the base with bobby pins, creating a carefree “disheveled” vibe.

4)    Now, twist the top front section into a roll to one side, pinning the tail into  the back section.

5)    Spray InstaTint accents wherever you want a pop of color.

Cool at the Crown InstaTint


Tightly woven braids become the backdrop for spots of strategic color…

1)    Section the entire crown, leaving out hair at each side of the head.

2)    Split the top section into three parts, the middle one being the largest.

3)    Create a three-strand braid in the middle section, crossing strands under to make a popped ridge and going all the way to the back of the crown. Secure with a small elastic. (Be sure to hold braids tightly to the scalp while you are braiding, so you avoid elevation.)

4)    Now repeat on the other two outside sections, securing each with a small elastic.

5)    Tie all three braided ends together in continuous chain knots until there is no more length. Secure to the top of the head with bobby pins.

6)    Gently wrap-curl the rest of the hair for natural waves.

7)    Spray ends of hair with InstaTint Fiery Coral. Then, using a color bowl and small brush, hand paint braids on top of the head with additional color.

Gwennie InstaTint


The end result: Girl-next-door goes boho…

1)    Create a middle part and make two sections going diagonally up to the crown on each side.

2)    Now begin creating a three-strand French braid on each side, holding hair tightly to the scalp and securing ends with a small elastic.

3)    Fan out the ends of the hair for added texture.

4)    Using InstaTint Pink, spray ends and braids; lay in bits of Fiery Coral for added dimension.

Hunny Bun InstaTint


These cheeky topknots throw some shade on uptight updos…

1)    Spray the roots with InstaTint Orchid, as well as on any lowlight sections of the hair.

2)    Layer random pieces with shades of Pink and Fiery Coral.

3)    Creating a middle part, section each side into pigtails. Secure with an elastic, but don’t pull ends all the way through so you have two loops on either side of the top of the head.

4)    Secure the loops to the base with a bobby pin or two, leaving the look a bit messy for an undone style.

Dread Head InstaTint


Twists and turns make piece with color…

1)    Begin by spraying InstaTint Orchid at the roots, then add a layer of Pink on top.

2)    Starting at the hairline, pull small sections (vary the sizes between 1 and 3 inches) away from the face and begin to back-comb/twist/back-comb/twist until all hair is pulled back. .

3)    Spray with Flip Turn Finishing Spray and flat-iron each dread.

4)    Layer additional InstaTint shades—Sapphire Blue, Mermaid Blue, Pink, and Fiery Coral—on random pieces throughout the head.

5)    Pull front sections back and knot at the crown of the head, pinning into place with a bobby pin.



Get your InstaTint Color: Fiery CoralMermaid BlueOrchidPinkSapphire Blue



InstaTint: Your All-Access Pass to Color

InstaTint is here, and with it, a whole eight looks of festival-inspired looks you can create with help from Joico Celebrity Hairstylist, Paul Norton.

INSTATINT bohemian rhapsody

bohemian rhapsody

STEP 1: Use Joico Curl Defining Contouring Foam Wax to tousle dry or defuse hair upside down until fully dry.

STEP 2: Create a side part and use a 1-inch curling iron to curl entire head alternating directions on each curl.

STEP 3: Create braid sections and spray a stripe or two of InstaTint Fiery Coral and InstaTint Pink down each section.

STEP 4: Begin to braid a face framing braid on each side of the head until they meet in the middle.

STEP 5: Combine the two braids together with an elastic.


INSTATINT groupie girl

groupie girl

STEP 1: Begin on dry hair and flip head over. Use Joico Crème Wax Texture and Shine pomade and a paddle brush to help you gather the hair into a high ponytail directly on top of the head, securing it with an elastic.

STEP 2: Take a section of hair about an inch-wide and separate it from the ponytail.

STEP 3: Spray the entire separated piece with your InstaTint color of choice (Pink was used in this image), and wrap it around the elastic that is holding the ponytail.

STEP 4: Tilt head to the side to help you spray just the 2-inches of the bottom of the ponytail. (Tip: The ends must be sprayed while the hair is in the ponytail so that you get that strong definitive line).


INSTATINT MODEL i'm with the band

I’m with the band

STEP 1: Use Joico Heat Set Blowout Crème on damp hair and tousle dry fully.

STEP 2: Part in the middle, spray Ironclad on each section, and use a 1 ¼-inch curling iron to create waves in the hair. (TIP: Alternate direction of curling iron for each section.)

STEP 3: Once curled, use InstaTint Orchid and InstaTint Mermaid Blue; beginning at the bottom, work your way up.

STEP 4: Spray on sections vertically from roots to ends alternating both InstaTint colors. Let dry completely.

STEP 5: Use a wide-toothed comb to break up the waves and help the look blend.


InstaTint wanderlust


STEP 1: Use Joico Heat Set Blowout Crème on damp hair and tousle dry fully.

STEP 2: Part in the middle and use a 1 ¼-inch curling iron to create waves in the hair by alternating directions in between sections.

STEP 3: Take 2-inch sections near the front of the face at the temple and create twists away from the face.

STEP 4: After you create each twist, spray InstaTint Pink over the twist just before securing it to the back of the head with a bobby pin.

STEP 5: Continue this twisting pattern across the head all the way to the opposite temple.

STEP 6: Spray InstaTint Fiery Coral about 2-3 inches over the ends.


InstaTint Color Palooza

color palooza

STEP 1: Use Joico Heat Set Blowout Crème on damp hair and tousle dry fully.

STEP 2: Use InstaTint Orchid and InstaTint Mermaid Blue; beginning at the bottom, work your way up alternating between the two InstaTint colors.

STEP 3: Take four 3-inch sections at the base of the neck and twist each section until they begin to coil up in a knot-like fashion and fasten with bobby pins.

STEP 3: On the last section, twist the hair in the opposite direction and lay the last section over the knots you had created using hair pins

STEP 4: Finish with Joico Flip Turn Volumizing Spray to keep in place.


InstaTint Wild Child

wild child

STEP 1: Use Joico Heat Set Blowout Crème to blow hair dry with a flat brush until fully dry.

STEP 2: Part hair in the middle, then spray Joico Ironclad in hair sections when flat ironing straight. Use flat iron from root to ends.

STEP 3: Take a towel to lay on the hair to create a strong, diagonal line.

STEP 4: Angle another towel to cover the part to keep it from being sprayed.

STEP 5: Use InstaTint Sapphire Blue at the root area.

STEP 6: Use InstaTint Pink on the next diagonal section.

STEP 7: Use InstaTint Sapphire Blue again at the following diagonal section.

STEP 8: Skip several inches to allow the natural hair to be a part of the pattern, spraying the ends with InstaTint Pink.


music junkie

STEP 1: Based off the look “Wild Child” look- use a paddle brush and thoroughly brush through the hair from roots to ends.


InstaTint Front Row Chick

front row chick

STEP 1: Begin on dry hair and flip head over. Use Joico Crème Wax Texture and Shine pomade and a paddle brush to help you gather the hair into a high ponytail directly on top of the head, securing it with an elastic.

STEP 2: Take the ponytail and separate into 2 pieces and twist each one in opposite directions and confine each with an elastic.

STEP 3: Spray one part of the twist with InstaTint Mermaid Blue and the other with InstaTint Orchid.

STEP 4: Twist the 2 separate twists together until they begin to buckle into a top knot formation. Secure the knots to the scalp with 2 bobby pins.

STEP 5: Secure the edges around the top knot with hair pins and finish with Joico Flip Turn Volumizing Spray.

If you haven’t seen the trend of mermaid-colored hair in magazines, on TV, and even on the street recently, then you have likely a) been vacationing on a remote desert island or b) living under a very nice rock. These fun-and-feisty shades are sizzling-hot right now…and no longer reserved exclusively for gutsy, fashion-forward people. According to Internet sensation, Larisa Love, one of the most imaginative stylists on the hair scene, mermaid colors have hit the mainstream big time. “When I started seeing the look not only on stylists and celebrities, but also on the everyday client, I knew something had changed. People started being “brave” and curious enough to play outside their color comfort zone.”

Pulling off bold hair requires some finesse—and a few wise rules. And who better to download them than Larisa herself. Catch the color wave right here…

Mermaid hair trend Larisa Love

Is the look high-maintenance?

Depends. A person with minimal time for salon visits and upkeep should probably steer clear pastel or metallic tones, as they tend to fade faster than more intense shades, like the Fiery Coral, Black Pearl, Mermaid Blue, and Light Purple in Joico’s Color Intensity Mermaid Collection. You can also extend the longevity of the color by using Color Endure Shampoo and Conditioner.  (My favorite tip: squirting a bit of Color Intensity into my shampoo bottle so hair color lasts even longer. Your hairstylist can do this for you as well.)

Once you decide to take the plunge, how do you know which mermaid shades are best for you?

Always take your cue from skin tone: If you have a fair complexion, stick with warm tones (pink, red, peach, yellow, or orange). Olive and darker complexions should opt for cool colors (blue, purple, and green). If you’re unsure, hold paint swatches up to your face and see what feels naturally flattering.

fall colors mermaid trend larisa love

Mermaid shades are typically associated with summer. Can you tweak them so they work all year long?

Absolutely. Enjoy these shades in the fall and winter months by choosing less vibrant hues, or wearing those vibrant hues in darker colors, like deep plum or deep red.

If I’m still unsure about going “all in,” is there a way for me to try the trend and still keep it subtle?

You can dip a toe in by trying Balayage (a delicate, highlighting technique using hand-painted strands), and weaving a mermaid shade into some of those highlights for a pop of color. Or consider a subtle “color melt” (similar to Ombré), using mermaid shades on the ends only. Another understated idea: Choose an extremely pastel mermaid shade that adds just a touch of color, visible only in natural lighting or direct sunlight.

Mermaid Hair trend fiery coral larisa love

Do mermaid shades work better on blondes or brunettes?

Either. But the results are different: On blondes, the vivid shades will appear noticeably vibrant and bright; brunettes will find them less extreme looking.

Does hair texture play a role in how the look will turn out?

Both super-curly hair and poker-straight hair work well with mermaid shades, but in either case, hair must be in excellent condition to get maximum results. If strands are dry or damaged, color won’t lock into the cuticle properly, causing quick fading. Keep placement in mind, too: Try multiple colors in curly hair because the waves will naturally separate the strands, putting each shade in the spotlight; on straight hair, color tends to blend.


Does mermaid hair require different maintenance than the usual color-care guidelines?

Because the colors are vivid and playful, grow-out won’t be as natural looking as, say, a brunette with caramel highlights–so the name of the game is protect the fade. Ideally, wash hair no more than twice a week, with lukewarm-to-cold water to lock in color and add shine. Choose a shampoo—like Color Endure—designed especially to protect your investment; and head to the salon every four-to-six weeks or so for a quick touch-up.


For more on pastel hair trends, click here.


Because that’s all you need to pull off the sexy-yet-simple ‘dos we’re bringing you today. Five minutes. Not kidding.

We think 2016 should be all about effortless, elegant, relaxed hair that pulls your whole look together without endless grooming sessions in front of the bathroom mirror…quick maneuvers that are trendy yet time saving…looks that allow you to dash out the door and spend time doing more important things without sacrificing an ounce of style. Hollywood stylist, Paul Norton, agrees; and he’s brought us four hot looks—and the stress-free step-by-steps–so you can recreate them on your own. Set the timer…your five minutes starts NOW.

j lo top knot


·      Gather hair into a high pony on top of your head, adding a dab of Flex Control Pliable Paste to keep things neat. Secure with an elastic.

·      Flip hair upside down and twist the ponytail (like a candy cane), then secure the end with another elastic.

·      Wrap the twisted tail into a ball shape on the top of the head, winding an elastic around the base and anchoring with a few bobby pins.

·      Finish with Flip Turn Volumizing Finishing Spray for extra hold and shine.

Half bun J Lo 5 Minute Hairstyles


·      Separate the crown section, clipping the back part away while you work on the top.

·      Gather crown hair into a high pony using Flex Control Pliable Paste for hold; secure with an elastic.

·      As with the Classic Top Knot, flip hair upside down and twist the ponytail (like a candy cane), then secure the end with another elastic.

·      Wrap the twisted tail into a ball shape on the top of the head, winding an elastic around the base and anchoring with a few bobby pins.

·      Unclip the bottom section. Create a gentle wave by wrapping all the hair around a large-barrel curling iron for a few seconds. Immediately brush through to loosen, and finish with Flip Turn Volumizing Finishing Spray.

Simple Front braid 5 min hairstyles


·      Apply a dollop of JoiWhip to damp hair and tousle with a blowdryer until fully dry.

·      Using a beveled flat iron, gently bend the middle of the hair in different directions, leaving ends naturally wavy (or straightening if you like).

·      Spray entire head with Hair Shake and scrunch with fingers for extra texture and dimension.

·      Separate a two-to-three-inch section in the front and braid away from the face (traditional or mermaid—your choice); then secure the end with a small elastic, pulling the braid back off the face and anchoring with several discreet bobby pins.

·      Finish with Flip Turn Volumizing Finishing Spray for hold and shine.

High Ponytail 5 Min Hairstyles


·      Work a bit of Power Gel into damp hair for extra hold, then tousle dry.

·      Create a few beachy waves using a medium-barrel curling iron.

·      Next, spray the entire head with Hair Shake for texture, lightly back-combing hair randomly (but evenly) at the root for extra volume.

·      Gather hair up into a high ponytail and secure with an elastic. Split the pony with both hands and give it a gentle tug to tighten the base.

·      Finish with a generous spritz of Power Spray to hold the look in place.


Is fitness your goal this year? Try these gym-approved hairstyles.

Winter Hair Rescue

You put snow tires on the car; pull out the leather boots, and add a rich moisturizer to your skincare regimen. Meanwhile, your hair’s going, “Hello? Forget something?”

Winter brings with it a special set of coif challenges, but we’re tackling every single one of them here…with targeted, carefully chosen products that combat any harsh hit the weather might dole out. The forecast? Just gorgeous…


The Problem: Arctic temperatures mean it’s time to cover up. But we don’t think you need to be stuck with flat (as in: unflat-tering) hair in the process of trying to fend off frostbite.

The Fix: Please go ahead and grab that hat. But before you do so, bump up the volume with Joico Hair Shake, an extraordinary liquid-to-powder texturizer that injects velvety dimension in a single shot. Once you remove your hat, just finger-scrunch hair a few times and watch you ‘do come right back to life.


The Problem: You turn up the heat and end up not looking so cool, as those bone-dry rooms sap the moisture right out of your hair, causing an electrifyingly unattractive condition known as the flyaways.

The Fix: One long, tall drink of K-PAK Intense Hydrator, and those standing-room only strands take their seat. Add a spritz of Flip Turn Volumizing Finishing Spray and you’ve sealed the deal for good.


The Problem: The very same indoor conditions that cause static electricity are also responsible for leaving your hair so parched and prone to split ends that ordinary conditioners don’t stand a chance. Add overzealous blowdrying (since letting hair air-dry in freezing winter isn’t always an option) and you’ve doubled the dryness.

The Fix: First things first…a good trim every six weeks will keep those splits at bay. Then add a dab of our brilliant K-PAK Protect & Shine Serum, a serum that seals and protects strands from those fraying ends.


The Problem: You’ve taken the time to blow out your hair all sleek and shiny…and one step outside in the wet, sloppy snow and your ‘do has seemingly tripled in volume. Not in a good way.

The Fix: Spritz our fine-mist aerosol Humidity Blocker onto hair before you leave the house and you can kiss that frizz goodbye. An undetectable protective barrier provides a buffer around each strand of hair, safeguarding it from the kinking effects of winter moisture.


The Problem: You’ve kept up with color appointments; but all of a sudden, your blonde highlights are looking sort of meh…and those dimensional brunettes have dimmed. That’s because dry air/dry hair does a number on color by sucking the moisture out of strands so your ‘do appears to be stripped of shine…dull…dreary.

The Fix: Lock in both pigment and gloss with products designed to preserve that just-out-of-the-chair look…the perfect way to combat dull winter locks between appointments. Joico’s Color Balance Blue Shampoo and Conditioner is formulated specifically for brunettes, keeping fading (and brassiness) at bay for up to eight weeks by bonding to hair fibers like a new best friend; Color Balance Purple works similarly for blondes and grays…bringing a burst of brilliance and depth with a single cleanse-and-condition treatment.

There was a little girl, who had a little curl, right in the middle of her forehead. And when it looked good, it looked very, very good. And when it looked bad, it looked, well…like a big, hot mess.

Now, the little girl’s all grown up. And that curl? It’s evolved into a mass of happy tendrils, sassy corkscrews, and womanly waves, showing off the facets to her personality like nothing else can. Here at Joico, we’re celebrating curls, because we recognize that hair with texture is also hair with great character—deserving of the best care, the most innovative products, and, frankly, a little re-joi-cing for a change.

Join us on this journey as we take you into the wild and wonderful world of curls, and let’s find out what you—and your glorious ‘do—are all about. Our story starts here…


Coiled In The CityWho says chic hair has to be sleek? Not me—and I prove it every single day by wearing my elegantly cropped coils proudly around town. I like to think there’s something assertively sexy about a woman who’s not afraid to take some unexpected twists and turns; pairing a saucy ‘do with a straight-up serious pantsuit; showing that playful hair and a powerful persona can easily co-exist; and knowing deep down that it doesn’t take a long mane to be a main event in life.


What’s on my plate: Takeout from Nobu, Bulletproof Coffee, a ribeye steak, green juice, Greek yogurt, Thai noodles from the best food truck in town.

In my closet: My friends…Coco, Calvin, Ralph, Giorgio, Tory, Jil, Helmut, Donna, Carolina, Oscar…

My colors: Black, white, grey, navy…and a pop of orange when I need to shake things up

Heaven scent: Tom Ford Black Orchid, Prada Infusion D’Iris, Versace Crystal Noir, Hèrmes Calèche, Chanel No. 5

You’ll find me on weekends: At a spin class, shopping for artisan cheeses, drinking Starbucks, winetasting, enjoying my reservation at that impossible-to-get-into restaurant, buying good luggage

I scream for: Gelato

Cocktail of choice: Red wine

My pedicure: OPI Ink

Flower: One perfect Calla Lilly in a cut-crystal vase

Now watching: Madam Secretary

Listening to: Lay Me Down by Sam Smith

This describes me in one word: Sophisticated

My hair icons: Charlize Theron, Halle Berry, Ashley Judd

In my beauty bag: Joico Curl Cleansing Shampoo and Curl Nourished Conditioner; Curl Controlling Anti-Frizz Styler

How I pull it off:

  • Apply Styler to damp hair.
  • Take several large sections one by one and twist toward or away from the face.
  • Scrunch those sections, taking small pieces out and scrunching those individually around the hairline.
  • Tousle hair gently with hands while drying with a diffuser—leaning head left to right to create even volume and tousle.
  • Finish by scrunching in a bit more product for shine and control.


Hollywood CurvesYou know those women who walk into a room and all heads turn? Who boldly show some leg or a bit of cleavage without fear of repercussion? Who manage to glide in five-inch heels? Who seem to transform healthy, well-tended tendrils into a showpiece hairstyle in minutes? That would be me; and I’m not afraid to admit I use those romantic waves to my advantage day…and night. As much an accessory as a favorite pair of statement earrings or a slick of vermillion lipstick, cascading curls are my trademark, and I show them plenty of love.


What’s on my plate: Oysters on the half shell, dark chocolate, triple crème Brie, fresh strawberries, artichokes dripping with butter, bowls of pistachios.

In my closet: Body-con dresses, La Perla, Monique Lhuillier, J Brand jeans, Jimmy Choos, Spanx, velvet, bling (real…or not)

My colors: Merlot, fire-engine red, gold, silver, black, emerald, sapphire

Heaven scent: Dior J’Adore, Viktor & Rolf Flowerbomb, Coco by Chanel, Stella by Stella McCartney

You’ll find me on weekends: At a party, in my favorite stylist’s chair, front row at Beyoncé, having cocktails, getting (or giving) a massage, watching the Oscars, luxuriating in bed

I scream for: Sea-salt dulce de leche

Cocktail of choice: Champagne

My pedicure: Dior Rouge

Flower: Red roses… preferably a dozen

Now watching: All About Eve

Listening to: The Fifty Shades of Grey soundtrack

This describes me in one word: Sexy

My hair icons: Blake Lively, Amal Clooney, Scarlett Johanssen, Sofia Vergara, Jennifer Lopez

In my beauty bag: Joico Curl Cleansing Shampoo and Curl Nourished Conditioner; Curl Perfected Curl Correcting Milk or Curl Defining Contouring Foam

How I pull it off:

  • Apply products to damp hair from roots to ends.
  • Blow dry hair with a large, round brush, leaving each section wrapped around the brush until it’s completely cool.
  • Next, section off the hair in several places, moving from bottom to top. (Use clips to hold each one out of the way while working on others.)
  • With a large-barrel curling iron placed in the middle of each strand, close the tong and gently drag down to the ends, then rolling back up to the middle. Hold for several seconds to lock in a smooth wave.
  • Once the entire head is completed, vigorously brush through with a large paddle brush from roots to ends; then apply a bit more product to ends only for shine and definition.


Ride The WavesYou know those long, flowing ‘dos that look perfectly disheveled…straight-out-of-bed-sexy…and natural as all get out? That’s my mane 24/7—and I wouldn’t change a hair on my head. The messy, beachy tendrils make maintenance a breeze (besides, I’m far too spontaneous to wrestle endlessly with a flat iron); and anything more formal would cramp my style.


What’s on my plate: Kale chips, smoothies, seared ahi, truffle fries,

In my closet: Lulu Lemon, aviators, a bikini (actually, ten bikinis), vintage cowboy boots, ripped skinny jeans, a Michael Kors watch, well-worn rock tees, anything from Free People

My colors: Turquoise (it reminds me of the water), shell, sand, stone, and plenty of white

Heaven scent: Dolce & Gabbana Light Blue, Acqua di Parma Colonia, Fresh Brown Sugar

You’ll find me here on weekends: At the beach (you have to ask?), walking my dog, playing guitar for friends, cooking, doing hot yoga, skiing in Colorado

I scream for: Green-tea ice cream

Cocktail of choice: Water (with an ice-cold Corona chaser)

My pedicure: Clear or buff neutrals

Flower: Pale-blue Hydrangeas in a vintage milk can

Now watching: Outlander

Listening to: Riptide by Vance Joy

This describes me in one word: chill

My hair icons: Kate Hudson, Giselle Bundchen, Jennifer Aniston, Anna Sophia Robb, Drew Barrymore, Shay Mitchell

In my beauty bag: Joico Curl Cleansing Shampoo and Curl Nourished Conditioner; Curl Perfected Curl Correcting Milk or Curl Defining Contouring Foam

How I pull it off:

  • Apply styling product to partially dry hair.
  • Air dry or use a diffuser while tousling strands gently.
  • With a medium-barrel curling iron, wrap medium-size sections of hair around the iron in varying directions so it’s not too “studied.”
  • Using fingers, gently separate strands of hair.


Curls Gone WildMy shamelessly tameless hair is best described as Shakira-meets-Shirley- Temple, but in the very coolest way. Left to its own devices, it’s a long mass of wildly wonderful ringlets…with a cheerful vibe that always makes people assume I’m one of those eternally happy-go-lucky gals. Sometimes I am. Sometimes, I’m not. And that’s perfectly okay with me.


What’s on my plate: Tex-Mex, cupcakes, watermelon, a hot dog at the ball field, Skittles, chop-chop salad

In my closet: Kate Spade in spades, fringe boots, my boyfriend jeans, vintage sweaters, floppy hats, Trina Turk tunics

My colors: Sunshine yellow, Bazooka pink, poppy red, apple green

Heaven scent: Clinique Happy, Jo Malone Orange Blossom, Marc Jacobs Daisy

You’ll find me here on weekends: At an outdoor concert, cooking up a storm, cutting fresh flowers, dancing, planning your next party

I scream for: Cookie-dough ice cream

Cocktail of choice: Margarita—extra lime

My pedicure: Pink—the hotter the better

Flower: The lushest peonies at the farmer’s market

Now watching: Dancing With The Stars

Listening to: Domino by Jessie J

This describes me in one word: Playful

My hair icons: Sarah Jessica Parker, Shakira, Taylor Swift, Beyoncé, Annalynne McCord

In my beauty bag: Joico Curl Cleansing Shampoo and Curl Nourished Conditioner; Curl Perfected Curl Correcting Milk; Curl Controlling Anti-Frizz Styler

How I pull it off:

  • Apply product to thoroughly wet hair.
  • Taking small sections, wrap hair around fingers from root to ends and remove finger gently so curl stays put.
  • Diffuse on the lowest blow-dry setting with the highest heat possible, so hair dries quickly without frizzing.
  • Scrunch hair with a paper towel to absorb excess moisture and create minimal frizz.
  • Once hair is dry, use a smaller curling iron to perfect random pieces, wrapping them gently around the barrel.
  • Flip head upside down and move fingers at the roots to “wake up” the curls and add separation.

CURLY CUES: Joico Curl How-To Tutorial Video

It’s 2016 and those New Year’s resolutions are calling you…calling you to the gym, that is, because a commitment to taking better care of yourself is usually high on everyone’s January list. We resolve to take care of you, too, by creating active-yet-attractive hairstyles that keep your ‘do intact through the most demanding spin classes and downward dogs.

Our Hollywood hair pro, Paul Norton, jumped in here and created three deliciously cool looks—sooo easy, you’ll see—that you can pull together before a workout, then waltz out the gym door without so much as a primp. How’s that for a lift? Your training session starts here…

The Braided Band Gym Hairstyle


We love the way this face-framing twist keeps hair out of the eyes without added accessories. Pull it back into a pony for your workout; release the hair afterwards for beachy texture.

· Begin with “bed head” hair or add some gentle waves using a large-barrel curling iron. The texture helps keep hair in place.

· Apply a generous amount of Joico Hair Shake from roots to ends, completely covering the entire head.

· Part hair deeply to one side, about three inches from your hair line.

· Next, separate the front hair and gather the back into a ponytail with an elastic.

· Braid the front hair over to the other side, keeping the strands flush against the head. Continue until you reach the back of the opposite ear and secure the braid with an elastic plus one or two bobby pins.

· When your workout’s done, remove the elastic, spritz hair with a few more sprays of Hair Shake; then scrunch and go!


The Bun Maneuver Gym Hairstyles


This classic, messy top-knot gets hair up and out of the way, yet segues perfectly back to the office or dinner.

· Brush hair thoroughly with a paddle brush. Adding a dollop of Joico Power Gel to your hands to help smooth strands, flip head over and gather hair into a very high ponytail at the top/center of the head. Secure with an elastic.

· Spray Joico Hair Shake on the ponytail, rubbing strands together to create a rough, messy texture—especially awesome on fine hair that needs to amp up density.

· Loosely twist the entire ponytail (not so tight that the length shrinks up), then secure with an elastic.

· Holding the end of your ponytail with one hand and placing the middle finger of your other hand in the center of the base of the ponytail, begin to wrap the pony around that finger until a bun is formed. Secure the end with a bobby pin, then add several hair pins on the sides for extra support.


The Updo/Headband Combo Gym Hairstyles


The best of both worlds: Hair that’s up and out of the way, but easy and elegant, too.

· Spray Joico Hair Shake over entire head, avoiding the root area only.

· Separate hair into front and back sections, using the ear as a halfway point. Clip away the front section while you work on the back.

· Gather hair into a mid-to-high ponytail and secure with an elastic. Then, twist the pony into a knot, securing it to the scalp with several discreet bobby pins.

· Next, spray a bit more Hair Shake on the front section, and divide it into three parts: the top and the two sides. Pull the sides back, laying hair over the knot you created in the back, securing to the pony with bobby pins. Now pull the top section back and pin the same way.

· Gently push back the center top piece to camouflage the knot and apply your favorite headband; shift hair to the front a bit so it creates a mini pouf.

· Finish with Flip Turn Finishing Spray and use your fingers to pull, mold, and “mess things up” so the look appears almost free-form.


After the gym, shampoo and condition your hair with one of these color-protecting duos.