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Answer These 5 Fun Questions That Lead To JOI!


True: Feeling happy is a good thing.
False: We’re all experts at knowing exactly what makes our hearts sing. Don’t believe us? Take this joi-ful quiz and see just how savvy you are when it comes to elevating your own mood…

a) Sky blue
b) Lemon yellow
c) Juicy orange
d) Bazooka pink
e) Flirty purple

a) Citrus
b) Lavender
c) Vanilla
d) Frasier fir
e) Peppermint

a) An 85-degree beach day
b) Snow, snow, and more snow
c) Rainy and 47 degrees
d) B and C
e) Warm but overcast

a) Upbeat tempos you can dance to
b) Soothing sounds, like ocean waves
c) Music from a favorite time in your life
d) Top hits that have you singing along in the car
e) Peace and quiet

a) Quinoa
b) Champagne
c) Grapes
d) Dark chocolate
e) A, C, and D

The (answer) key to true joi…

1: When it comes to happiness, lemon yellow squeezes out every color in the rainbow, say researchers, who link the emotional impact of this cheery shade to the sun — an element known to elevate mood and Vitamin D levels. What’s more, experts claim that yellow is associated with positive memories, a connection savvy marketing folks know oh so well (McDonald’s arches, anyone?). We’re firmly convinced it also makes the case for the good feels associated with dazzling blonde hair — sunny, head-turning, and radiantly shiny. So we make sure to keep it that way with our Blonde Life Collection; the legit happiest hair products in town.

2: Citrus scents and the word “happy” go hand in hand (as one very popular fragrance will attest); but — plot twist — it’s actually vanilla that’s top dog in the mood-boosting department. Studies by International Flavors and Fragrance claim the sweet, rich, tantalizing scent of vanilla bean leads to feelings of pleasure and relaxation. (Disclaimer: They also lead you to crave sweet treats, which may not be happy-making in the long run.)

3: So you nailed the first two questions, but we guarantee you that this answer — B and C –will throw you for a loop. Some scientific studies have shown that negative emotions (like feeling irritable, jittery, or anxious) actually increase in warmer weather. And that could explain why so many of us literally swoon over falling temperatures, boots, and sweaters.

4: Far be it from us to stop you from singing in the car to The Weeknd or Florida Georgia Line, but it’s C — music from a favorite time in your life — that’s proven to be your lifelong jam. It all correlates to a brain structure called the hippocampus, and triggers “context dependent memory.” Or, in simpler terms: If your very favorite childhood summer included beach parties with Britney Spears tunes, chances are, you’re going to smile like a fool whenever Hit Me Baby One More Time comes on the radio.

5: A glass of bubbly might be your number-one celebratory drink, but if you want to get seriously scientific, alcohol is actually a depressant…which is why the answer to this mind-bender is actually E: Quinoa contains a flavonoid that has a noted anti-depressant effect; dark chocolate gets you giddy by raising endorphin levels; and grapes contain resveratrol, an antioxidant proven to boost your mood.


We’re kind of obsessed right now with falling leaves, darker nail polish, and healthy-rich hair color. Happens to us every fall, and makes us feel all giddy and joi-ful inside (not unlike that getting-new-school-supplies feeling from way back when). It’s all about the 5 C’s: Color, Casseroles, Comfy, Candy Corn, and Crisp. Intrigued? Let us explain.



The power of color to boost a mood has been long documented by researchers. (Yellow and green? Happy/uplifting. Red and violet? Energizing/seductive…the list goes on.) And if there’s one season in which color literally bursts onto the scene, it’s fall — with its blaze of changing leaves, jewel-toned fashion, and richer, deeper, more intense hair color. We’re big believers in changing things up and going with the flow, which is why a head of red, dimensional chestnut, or honeyed blonde might just be a brilliant idea right now; especially if you protect your investment color with K-PAK Color Therapy Luster Lock Multi-Perfector Daily Shine & Protect Spray.



Comfort food’s power may lie primarily in the associations it calls to mind, say the experts at Psychology Today. And when it comes to yummy, soothing casseroles, that association is something known as “nostalgic eating.” It’s the perfect food to turn to when the weather cools, evoking feelings of wellbeing and warmth; you can get a jumpstart with this list of top one-dish meals from



Comfy is a feeling…but it’s also about the things that get you there. Like soft, nubby sweaters, fleece blankets, roaring fireplaces, spiked coffee, warm soup, and the instinct to stay inside and nest for a while. Instead of seeing all of it as self indulgent, try putting the prescription of comfort on your health-and-wellness list. It might just cure what ails.



It’s impossible to disassociate fall from those iconic, tri-color sweets (they’ve been around since the 1880s); they’re oddly addictive and all over store shelves the minute a leaf falls. According to historians, Candy Corn was modeled after corn in shape but not taste; and if you’ve had trouble identifying that taste, the answer can be found in a Jelly Belly — a blend of creamy fondant, along with rich marshmallow and warm vanilla notes. Combine all three and you’ve basically nailed Candy Corn.



When the air is crisp, the leaves are crisp, and even the apples are crisp, it’s time to re-joice in the season of harvest. It’s also time to wish the Honeycrisp Apple — that perfect blend of sweet and tart — a Happy 20th Birthday. Created by the University of Minnesota’s acclaimed apple breeding program, this famous fruit is known for two things: being the most popular apple on the market, as well as one of the most expensive. Bon Appetit magazine, which refers to it as “our desert-island apple,” says this: “Its shatteringly crisp texture is guaranteed to hold firm, whether they show up in apple dumplings or an elegant tarte tatin. We wouldn’t blame you if you just at them straight-up.” That said, if you can bear to part with Honeycrisp’s juicy crunch, go ahead and turn it into an aptly titled dessert, like — what else? — Crisp.
Here’s how.


There was serious Emma Stone buzz at the BFI London Film Festival this week; and it wasn’t just for her Oscar-worthy performance in The Favourite. Thanks to talented Celebrity Artist, Mara Roszak, Emma’s regal-yet-relaxed hairstyle landed mega raves on the red carpet. Review her luscious look here:


The scoop:

The creation of a “starry goddess look” with Joico products for Emma Stone at the premiere of The Favourite at BFI London Film Festival.


The thinking behind the look:

With a gorgeous client and a stunningly delicate headpiece by Erica Elizabeth Designs as inspiration, celebrity hair pro Mara Roszak had her sights set on a regal-yet-relaxed look for the star’s big London moment. She even positioned the headpiece just so, giving viewers a glimpse of sparkle throughout the flawless look.


Copy Emma’s style:

1) Start with towel-damp hair.

2) Rub a bit of Joico K-PAK Color Therapy Restorative Styling Oil into the ends of the hair, which helps smooth the comb-through and adds gleam power.

3) Blow-dry with a medium boar-bristle brush for an utterly silky finish.

4) Use a 1 ¼-inch barrel curling iron to create an S wave on each section of hair. Move the barrel up and down to create smooth, soft curls.

5) Brush through strands with a metal-bristle Sheila Stotts brush.

6) Apply Joico InstaTint Rose Gold Temporary Shimmer Spray throughout the hair, applying additional shimmer after each brush-through.

7) Place the headpiece at the crown of the head, angling it towards the back.

8) Spray hair with Joico Flip Turn for style, finish, and holding power.

9) To tame flyaways, dip the point tip of a rat-tail comb into JoiGel Firm and touch loose hairs, smoothing them gently against the hairline.


Curls? Bangs? Ponies? Bobs? We wanted an expert look at trends on the hair horizon this fall — and who better to turn to than our very own International Artistic Director, Richard Mannah, one of the most award-winning, globally respected pros in the industry. He’s lined up everything you need to know to stay ahead of the style game this season. Here’s the lineup:


“I’m all about empowering women, and a higher, sleeker ponytail speaks to confidence,” says Richard, who explains that clean and polished ponies — positioned high around the crown area — are going to be all the rage. “This position lines up strategically with the cheekbone and compliments most face shapes.” To get the coveted clean look:
Prep damp hair with Joico Power Whip Whipped Mousse.
• Next, blow-dry hair and then flat iron straight.
• Gather hair up into a sleek pony using a flat brush to catch every strand. (Add extensions if you want the hair to look thicker, longer, and more dramatic, says Richard — great for a special occasion).
• Finish with Joico Flip Turn Volumizing Finishing Spray for hold and shine.


And there’s no cookie-cutter look this season, because the style you choose entirely depends on face shape and your level of gumption. Here, how to get the best bang for the buck:
• If you have an oval shape, it’s easier to wear a shorter/stronger bang.
• Rounder faces are flattered by longer, softer bangs, which are also the most versatile of all the choices.
• If you’re hemming and hawing about pulling the trigger, start with a long bang so you can get comfortable with the look. Wear it to the side for a soft, sexy style, or straight down for a stronger, cleaner appearance.
• Try parting hair in the center for a soft look — it gives the bangs a “curtain” effect.
• Dead-set on keeping your color and length? Try bangs for an instant update without a big commitment or change.


Expect to see plenty of bobs turning up on the trend-cast this season. “It’s all about the sharp, short classic cut that sits right around the jaw line. Sleek, simple, and structured,” raves Richard. “The great thing is, once you chop it off, you can always change the angle and length of the bob to keep it looking fresh.”
(Example: taking the bob shorter in the back and angling it.)


Shorter bob shapes will be sleek and smooth this season, sporting what Richards describes as a “kind of glass finish.” Yet curly hair will be just as hot — especially on shorter lengths above the shoulders. “One of my favorite models, Alanna Arrington, is rocking a cool, curly style.” Here, how to keep those curls intact:
• Diffuse curly hair, touching it minimally until it’s dry.
• Scrunch curls with hands to soften the wave and shake hair out for slight separation.
• If desired, spray in some Joico Hair Shake Finishing Texturizer Spray for additional texture.


“Healthy hair is happy hair,” says Richard, who believes that’s the key to maintaining shine and movement. Read: If you’ve fried your hair over the summer, you won’t be able to show off the glam of even the sharpest bob or sexiest mane of waves without getting hair in good condition first. To get strands back in shape, try these quick and easy tips:
• Visit a good salon and have dead and damaged ends cut off.
• Invest in a good hydrating/repairing shampoo, conditioner, and masque to bring hair back to optimal health. Richard’s fav? Moisture Recovery, used diligently throughout the fall and winter months.
• If heat-styling is part of your routine, commit to a protective treatment, like K-PAK Color Therapy Luster Lock Multi-Perfector Spray.


Sexy and citified, TV’s famous textured “half-do” from the ’90s is all the rage again.

How-tos from Richard Mannah:

Step 1: Prep hair with Joico Power Whip on wet hair from roots to ends and begin blast-drying the hair until it’s completely dry.

Step 2: To create a natural-looking curl, use a ½-inch barrel iron and begin curling the hair, section by section from roots to ends. The smaller the sections, the more natural the finished look.
Step 3: Once completed, brush or use a large comb to soften and spotlight each curl; then shake hair out and apply Joico Beach Shake for maximum separation and curl definition.

Step 4: Take a horseshoe section from the corner of the brow to the crown on both sides, separating the top from the bottom, and tie a pony. To prevent seeing the pony from the front, drop your section slightly so the remaining hair of the pony falls on the underneath section.
Step 5: To make hair look bigger, use a brush to gently back brush the roots and mid lengths.



Creating this pop-princess double pony is a “cinch.”


How-tos from Richard Mannah:

Step 1: Prep dry hair with Joico Body Shake from roots to ends.

Step 2: Begin flat-ironing hair from roots to ends, lifting strands in the direction of a high ponytail.
Step 3: Create the top ponytail by separating hair from ear to ear, starting in the front. Use cheekbones as a guide for placement, and begin brushing hair as flat and cleanly as possible into a high ponytail.
Step 4: After brushing, go over pony with a comb for a cleaner, flatter look.
Step 5: Then do the exact same thing by gathering all the remaining hair from the back and join it to the first ponytail. (Be sure to keep head upright to prevent a baggy ponytail.)
Step 6: Use Joico Flip Turn hairspray as you create each section for a cleaner, more polished finish.

Step 7: Want more drama? Simply wrap long hair extensions into the ponytail.



This colorful pixie looks simply roars Halloween star!


How-tos from Rick Perry:

Step 1: Create these bold tones with a formula of 3 parts Joico Color Intensity Yellow and 1 part Joico Color Intensity Kelly Green. Process for 20 minutes.

Step 2: Achieving Katy’s short, edgy ‘do is all about product, product, product. After drying hair, spray liberally with Hair Shake Finishing Texturizer Spray and use hands to “spike” up short strands. It’s the perfect way to achieve definition and volume.

Step 3: Apply Blonde Life Brilliant Glow Brightening Oil to ends of hair for an extra dose of shine and protection.




Bring out your inner character by taking light hair into the red zone.


How-tos from Larisa Love:

Step 1: Wear gloves!
Step 2: Apply Color Butter Red to damp hair. Start at the roots and work your way down, emulsifying product with your hands. (Note: The lighter the hair, the brighter the final red shade. Color will last approximately 10 shampoos.)

Step 3: Leave on for 5 minutes and cleanse with K-PAK Color Therapy Shampoo and Conditioner.

Step 4: Dry hair thoroughly and add Hollywood waves with a 2-inch barrel curling iron, bending all sections towards the face.
Step 5: Brush out hair.
Step 6: Grab a 2-inch section of hair around the face, and re-curl, pinning it against the head with a bobby pin to set for a few minutes
Step 7: Spray with Joico Flip Turn Hairspray for extra hold. Then, remove bobby pin and let the volume explode!


Emma Stone’s hot new film, The Favourite, may be set in 18th century England, but the hair that Joico Guest Artist, Mara Roszak, created for the actress’s NYC premiere was pure modern fun! And we have all the how-tos for you…right down to the bobby pins. (Spoiler alert: It’s gorgeous.)


The Scoop:

Create “Fall Fashion Fun Hair” with Joico products for Emma Stone at the premiere of The Favourite in NYC.

The Thinking Behind The Look:

“Favorite” was the theme of the evening in more ways than one, says celebrity hair pro, Mara Roszak. “I’m completely obsessed with the look I created for Emma’s premiere. It’s one of my favorites!”

It seems the actress was equally excited about the concept, which made Mara’s task really easy. “Emma’s hair was down, wavy, and really pretty; so I ran a thin, floral wire through it. I actually went to the flower shop, and I bought these little red roses with beautiful striping throughout each petal, and she loved those. I ended up roping these tiny bud roses all throughout her hair, so some of them were kind of dangling delicately.” The backdrop for this floral bouquet? Beautiful, soft waves. “So gorgeous,” says Mara.

Copy Emma’s style:


Step 1) Start with a beautiful blowout. Apply K-PAK Color Therapy Multi Perfector Spray on damp towel dried hair — especially to mid-lengths and ends. It will give you soft, strong, tangle-free hair with a healthy, brightening glow.


Step 2) Before beginning the blow dry, apply Power Whip Whipped Foam to the roots of the hair. Part hair to one side. Then, dry hair with a medium round brush, turning the bristles to get a smooth look, and creating a great base for the style.


Step 3) Create a protective shield with Humidity Blocker before curling the hair; this adds a soft hold and locks out frizz and humidity.


Step 4) Use two curling irons to create texture: 1-inch barrel for the top section of the hair; and 1 ¼-inch barrel for underneath her hair. This delivers softer-looking waves with a variance in texture.

Step 5) Add Body Shake Texture Spray for volume. Then, take the side with less hair (pulling it up and off the back), and pin it up to create a bit of detail on one side of the ear. Secure with bobby pins.


Step 6) Next, snip some fresh roses, leaving a half-inch stem on each one; and wrap them with a thin brown-colored hair wire. (Available at most craft stores; Japanese bobby pins work, too.) This helps you secure the flower to the hair.
Step 7) Finish with Power Spray for hold and shine.


Want to know how Joico International Artistic Director, Richard Mannah, puts the cool back in salon-blonde hair without a single chemical service? He just rubs a bit of Blonde Life Brilliant Tone Violet Smoothing Foam between his hands and lets the magic unfold in seconds. Get the full scoop on this instant-gratification product — how to use it, why you’ll love it!

Light as a cloud and cool as can be…that’s the beauty of Brilliant Tone Violet Foam Styler, the dual-action styling breakthrough that tackles brass and leaves blonde hair exceptionally smooth, bouncy, and super soft. “Hair is healthy, with beautiful
volume, and it’s super-easy to use,” raves superstar hairdresser, Richard Mannah, who’s a number-one fan of the Foam. Just a few of the reasons you’ll fall in love with it, too:
– You’ll banish those warm, brassy tones that can plague blonde hair
– You’ll polish your blonde strands so they shine brightly
– You’ll have a lightweight styling foam that goes on clean, without any residue or build-up
– You’ll get soft, smooth hair that’s frizz-free and touchable
– You’ll nail a style that has movement, bounce, and swing that lasts throughout the day


Don’t let the whisper-light formula fool you: A dollop on your ‘do and you’ll kick brass right out of your hair! Natural, exotic oils pair with our most fortified, hair-healing ingredients and a light violet hue to create a multitasking Styler that delivers the coolest, bounciest blonde around.
– Arginine, a naturally occurring amino acid crucial to hair’s strength, protects hair and reduces breakage by 32% in a single treatment.
– Monoi Oil, a rare, exotic blend of Coconut Oil and Tahitian Gardenia Flower, fights frizz and boosts shine while protecting hair from environmental damage.
– Tamanu Oil, is a rich, Southeast Asian UV-absorber, packed with fortifying Omega-6 and -9 to deeply hydrate hair, bump up shine, and banish brittle strands.
– Light Violet Hue, the ultimate balancing act, cools brassy blondes in a single shot.

Brilliant Tone Violet Foam Styler works its magic on any shade of blonde in just seconds. Just shake well and dispense a small amount into hands. Apply evenly to clean, damp hair and style as usual. Want to see it in action? Check out Richard Mannah in our video, here:


We’re ZOE Thankful

It was a sizzling summer day in Los Angeles that just begged for some gorgeous beauty ops…the kind you get when you pair the hottest healthy-hair experts (us!) with the hottest hairstylist in town (Larisa Love) and the hottest trend-makers around (The Zoe Report team). We gathered on the uber-cool rooftop of their famed offices to create gorgeous Jet Set hair; the kind that our beauty influencers couldn’t help but rave about online for all their followers to see.



The Buzz…



Larisa Love (in her trademark sassy hat) spritzed, sprayed and styled our guests with a parade of products just perfect for warm-weather hair. Reported Suzy Shattuck (who got the coolest head of curls), “Spent the evening getting pampered at the The Zoe Report Jet Set Summer Event. Larisa Love killed it with my hair! Such a fun night!”

Braids (from fishtail to classic) were amped up with Joico’s Body Shake Texturizing Finisher. By prepping the hair with product before braiding, these twisty ‘dos have the grip to stay put, plus tons of great volume.



Healthy hair was the name of the game…and with Joico’s help, The Zoe Report offers the ultimate “rehab” guide that lets you breeze into the end of the season in prime condition. Your checklist:

1) Spritz on a Leave-in Strengthening Spray

Strengthening sprays can detangle hair even after they’ve been thrown up into wet messy buns. Luster Lock Multi-Perfector Spray has hydrating ingredients like manketti and argan oil that work together to detangle wet hair while also adding softness and shine. Use daily and your hair will be restored in no time.



2) Take a Break from Hot Tools

The last thing that damaged hair needs is heat. If you can’t completely break up with your hot tools, give your hair a rest by limiting usage to 1-2 times a week. This way you can still show off your go-to style on special days while minimizing damage the rest of the week.



3) Clean With a Clarifying Mask

Let’s be honest: blonde hair can get over-bleached and brassy from the sun in ways that brunettes will never understand. Thankfully, Blonde Life Brightening Masque was formulated specifically with blondes in mind. The quick rinse treatment neutralizes trace minerals that cause discoloration and dullness and restores shine.



4) Switch to a Microfiber Hair Towel

Perhaps one of the simplest (read: lazy) ways to rehab your hair is by transitioning to a microfiber hair towel. This specific material helps restore wet damaged strands and tame flyaways. And, thanks to the fabric’s moisture-wicking abilities, your hair can dry in less than 30 minutes with absolutely no heat.



5) Give Yourself a Scalp Massage

Let’s be honest, a massage is always a good thing. And when it comes to your scalp, it boosts blood circulation and leads to healthy hair growth. Take a minute or two and knead your fingers into your scalp directly at your roots. The best part is that it can be used in conjunction with key products like strengthening sprays and clarifying masks to get your hair back in shape.


If you’re like us, you’re longing to squeeze every last drop out of summer before autumn (read: shorter days, cooler weather, school!) comes-a-calling.
Here, a few shining ways to prolong the joi…



Outdoor summer markets can be the hallmark start to summer…but they’re even more bountiful come August, when vendor tables are brimming with late-season harvest. Go take a weekend stroll and bring a tote bag so you can haul home a virtual garden of goodies. What’s best now:

Summer squash




They may be getting shorter, but you can still maximize serotonin-boosting daylight hours and good weather (nature’s antidepressant) by getting up early, and extending your days with plenty of time in the great outdoors. From breakfast in the garden to after-dinner walks…it’s time to eek out every light-and-easy moment.




Sure, when you checked Kayak back in May, prices were looking bleak for a late-summer getaway. But come late August, crowds settle down and destination towns empty out, making rooms — and bargains — more plentiful. Check out for invaluable tips and tricks for snagging serious deals at the end of summer (and figuring out how to use those miles). He’s the mecca of savvy travel info.




You might have been all about beachy waves and platinum highlights for the past few months, but we guarantee your hair could use some pampering to get it in shape for fall. Start with a good trim; then commit to using a product that rehydrates hair, brings back luster, prevents damage, and doesn’t take up more than a minute of your time. K-PAK Color Therapy Luster Lock Multi-Perfector Daily Shine & Protect Spray fuses the hydrating benefits of exotic oils with a unique, damage-control formula — safeguarding gorgeous hair color for ultimate health, strength, and shine.




According to the experts at Psychology Today, decluttering reduces tension…and that in turn leads to a more joi-ful life. “When things feel out of order, it can make us feel scattered and anxious. Creating order relieves that anxiety.” So when end of summer hits, and you seem to have cornered the market on red plastic cups, coral lipsticks, and flip flops, consider a purge — not just to create physical space, but emotional breathing room boot.

Happy Summer!

“Love the packaging!” I need this!” “Love my joico products!”…
Instagram style sensation, Sara Vickers, posts one mega rave about her affection for our one-of-a-kind Blonde Life system and her followers literally blow up her page. Not surprising, though, because this sought-after beauty has it going on in the hair department; and has legions of blonde fans looking for a rescue for their own delicate strands. Check out her testimonial here, and tips for summering up with the Blonde Life line from our very own Joico Guest Artist, Brandon Corbitt:



When you hit the “blonde slump” (fading, brassiness, dry/dull strands), it’s time to break out the Blonde Life Brightening Shampoo and Conditioner…and use it EVERY TIME YOU CLEANSE. This sulfate-free duo will keep blondes pure and protected from environmental damage — yes, the kind that wreaks havoc on fair hair. Then add a dose of UV protection, shine, and hydration by spritzing Blonde Life Brightening Veil into your freshly towel-dried hair. If you’ve got heat stylers on the menu, (like a fun, two-inch wand that gives you beachy waves) finish your care “cocktail” with Joico Heat Set Blowout Perfecting Crème, which reduces breakage by 25 percent and repels dirt, keeping hair cleaner and fresher, longer.




Want a one-of-a-kind warrior that keeps blonde strands from fading every time you take another dip in the pool or ocean? Grab Blonde Life Brightening Masque and use it pre-shampoo to detoxify impurities in the hair (like, say, chlorine, salt, and sunscreen). The deeply nourishing ingredients deliver a sparkling blonde, straight-out-of-the-salon look.




Nothing cuts those nasty warm, brassy blonde tones better than Joico Color Balance Purple Shampoo and Conditioner. Use it every other day to keep your cool shade fresh and on tone.




Blonde hair can be finicky and fragile…which means that tangles tackled with heavy, weighty products end up imparting a greasy, stained look to otherwise pristine fair hair. For easy detangling, plus added protection, shine, and restrengthening, spray on Blonde Life Brightening Veil after you shampoo and condition. This lightweight wonder will instantly work out the knots, and give you that glide and slip that makes blow drying a breeze.




It’s kid time, and hanging out for eight-plus hours at an amusement park or beach under the hot sun can have some seriously harsh effects on your blonde hair, So here’s what to do (take notes): Start the day with Blonde Life Brightening Shampoo and Conditioner. Follow up a light mist of Blonde Life Brightening Veil on towel-dried blonde hair for quick-and-easy detangling, UV protection, and super shine. Then, emulsify a small dollop of Blonde Life Brightening Masque in your hands and rake through your hair with your fingers, focusing on the mid lengths and ends. Now, run a wide-tooth comb or paddle brush through hair again for even distribution of the treatment. Finally, braid or pull your hair back into a ponytail, leaving the masque in the hair all day. Once home, cleanse hair as usual and marvel at the “heat treatment” you nailed without knowing it.