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Hot Trend Alert: The Short, Blonde Crop

Want to know what’s hotter than hot? Short, sexy, cropped blonde hair. The kind of hair that makes a statement. (I have style and courage!) The kind of hair that celebrities want to wear (Katy Perry…Michele Williams). And the kind of hair that — bless its heart — shaves a giant chunk of time off your beauty routine every day. Today, we’re showing you the best of this edgy little trend…along with a head-to-toe guide so you can wear cropped blonde hair to best advantage.



Ice may be nice for some people, not so flattering for others, says celebrity colorist, Denis De Souza. So choose wisely and follow these guidelines if you need an assist:

PLATINUM: This creamy shade is great for fair complexions because the color is so similar to the skin.

BUTTERY: Perfect for a “pink-ish” skin tone, says Denis, who hails actress Michele Williams as the shining example. “The buttery blonde hair and cropped cut has been her signature for many years; it’s a great full package and suits her to a T.”

HONEY: Darker skin and complexions with an olive undertone look fab with this rich golden-y haircolor.



In the same way long hair can be worn a myriad of ways (curly, straight, up, etc), short hair gets surprisingly equal play.

GO EDGY: Work in a few dabs of Matte Grip Texture Cream and create a piece-y look using your fingers. Spike it up or just texturize the heck out of it.


GO SLEEK: Rub some K-PAK Protect & Shine Serum into the palms of your hands and slick hair back for a look that works as well on the beach as it does on the red carpet.

GO MYSTERIOUS: If you have long bangs, dry them so they swoop sexily across your face. Hit them with some Power Spray and they’ll not only shine, but stay put.

GO COLORFUL: Bring out the fun side of blonde with InstaTint Temporary Shimmer Spray. A streak, a stencil, a full-blown color-palooza is a fearless way to make a statement…because it washes out the minute you say. “done!”



Some women automatically “feminize” their makeup with a cropped cut to avoid looking overly boyish. But there are two ways to go here…and both are gorgeous.

POWER UP: For the most statement-making, feminine look, whip out that kohl liner and smudge up a smoky eye; rock a bold matte lip; try a paler-than-usual foundation.

POWER DOWN: Keeping things soft and muted brings out an almost angelic look that’s just as alluring as its intense counterpart. Slick on a ballet-pink lip gloss; a soft fawn shadow; a sheer hint of blusher on the apples of cheeks; and finish with a sweep of delicate shimmer over your cheekbones.



You went super blonde and got that fun little crop — now it’s time to tweak your wardrobe a bit. Short hair with a magnetic color draws attention to everything, so choose shapes, styles, and accessories wisely.

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PULL OUT THAT STATEMENT JEWELRY: Those fabulous hoops, dangle earrings, and delicate choker will finally be on stage, rather than hiding behind lengths of long, dark hair.

BAG THE BILLOWY LOOK: Wear head-to-toe loose-fitting clothing and you risk looking like a small face on a giant bolt of fabric. Cropped gals do better by always keeping at least one piece of clothing body conscious — like a fitted tee with drape-y pants, or a flowing top over skinny jeans.

RISK YOUR NECK: Unless you have a swan-like long neck, avoid super-bulky scarves and cowl sweaters with tons of layers. You’ll get lost in them.


PLAY UP CONTRADICTIONS: A tailored man suit with statement earrings and bold makeup is stunning with a beautifully cropped head of blonde hair. In fact, the inverse — wearing something too young and cutesy, like a romper and headband — can have the opposite effect. Remember, you want your hot hair to be the star of the show.


Do you like living the blonde life? Here are some other reasons to be happy you’re a blonde.



It’s International Blonde Day (May 31st). And that’s an exceptionally good reason to celebrate fair hair — whether you get there via Mother Nature, or by spending a few valuable hours in the salon. The fact is, scientific data proves that being blonde comes with tangible, joi-ful benefits; everything from surging ahead in the workplace to scoring more dates.

So let’s make a toast to lightening up — and lightening up our hearts while we’re at it. Here, a few tributes to get the party started…


According to a study outlined in Psychology Today, blonde women generally enjoy an earnings premium (translation: higher income) than their brunette counterparts. So striking was this finding that researchers went a step further, proving that waitresses who wear blonde wigs receive larger tips from men …which makes an excellent case for the line, “I’ve gotta go change into my uniform before my shift.”



Turns out, blonde women meet more men, too, thanks to a study rolled out in a series of nightclubs, which demonstrates that lightheaded gals have a romantic advantage over those with darker coifs. True, it may be linked to some genetic wiring…but we think the attraction is more about good, old-fashioned confidence. The kind you get when you know that your hair shines and sparkles like a precious diamond.



Many people believe blonde simply means dark, light, or platinum…but you might be surprised to learn that there are actually 30 different shades of everyone’s favorite pale color. Café au lait…honey…caramel…ice…baby-blonde…the list goes on an on. Which is good news, when you don’t particularly want to be a cookie-cutter of the latest magazine trend. (More good news: Joico’s Blonde Life Shampoo, Conditioner, and Treatment Masque work their magic on all 30 shades; no playing favorites.)



Here’s another reason to celebrate (literally): When women dye their hair lighter, they apparently go out on the town more often — an average of three times a week as opposed to twice a week for their brunette friends. One theory has it that hair often darkens as you age, so lightening it makes you feel more youthful…and more apt to paaarty. We’re good with that.


Studies have shown that the average person has 120,000 strands of hair on their head, while blondes have a dramatically higher number. Technically speaking, blonde strands tend to be thinner, so your scalp can hold a lot more of them. But all science, it’s good news for you…lots more hair to curl, play with, twist, and gloss up for all those nights that you’re out on the town!


Want other ways to boost your JOI this summer?






Summer’s finally arrived…and with it, plenty of opportunities get out of town and let your hair down. (Or put it up J.)

But if 100-pound backpacks and sleeping on the ground this Memorial Day sound less than relaxing, fear not: We’ve found some glam ways for you to get earthy and chill without ever uttering the words, “Where’s that tent pole?”

Here, our Summer Getaway Guide…where to go, what to know, and how to pack in style.





Imagine comfy duvets on a real bed, French press coffee, Native American rugs underfoot, and WIFI…that’s what you get when you step into this tipi glamping experience in Southern California. Perched on a private farm property, this all-natural experience melds the best of both worlds: Hot tub under the stars, hike, mountain-bike, or horseback-ride through dozens of breathtaking trails with a 180 degree view of the ocean; grab snacks at the farmhouse kitchen…and, yes, have access to an actual bathroom.




Rustic but beautifully appointed cabins are the hallmark of this scenic camp, located about six miles from the west entrance to Yellowstone National Park. When you’re not swimming, kayaking, or fishing on the 200-acre ranch itself (the Madison River rambles right through the property), you might be enjoying a gourmet meal and cocktails from a fully-stocked bar in the main lodge, where wood-burning fireplaces lure you in for a truly relaxing evening.




Here’s your chance to indulge in some good old-fashioned childhood nostalgia. Spend the night in this artist’s tree house suspended 35 feet above gently cascading waterfalls…walk up the floating log staircase to a romantic loft bed and balcony…and whip up a memorable meal in the stocked-to-the-gills gourmet kitchen. That is, if you can manage to stay inside. Trout and bass fishing, swimming, hiking mountain trails, and serious bird watching are at your fingertips (as is a hairdryer!). When you’re ready to get a taste of something more glam, take the 45-minute drive to Ashville and explore the Biltmore Estate — a little fancier than a tree house, we admit, but worth the visit.




Platypus Big Zip SL Hydration Pouch: Staying hydrated as you navigate trails, paths, and creeks is important, and this cool BPA-free “bladder” slips right into your backpack, with a handy hose-clip that you attach to your chest strap. Makes sipping water (or perhaps something a little stronger — it is vacation, after all), super easy.

Instant Refresh Dry Shampoo: Sure, many of these not-quite-rugged destinations provide everything from hot showers to hair dryers, but when you want to go a day — or two or three — without the full on cleanse, Instant Refresh is your 10-second answer to volumized, frizz-free, grease-free hair.

Rainrap: You could drag an umbrella or a really unattractive rain slicker; or you could pack a Rainrap, the most stylish answer to summer showers. Hooded, water-repellant, fast drying, and lightweight, this baby packs up tiny and comes in a slew of cool hues.

L.L. Bean Boat and Tote: These indestructible, affordable carryalls (they’re made of builder’s canvas) have been around since 1944, when Bean introduced them as the perfect receptacle for hauling ice from car to ice chest. These days, they’re available in every imaginable size, color, and style (zippered, open, leather handled, etc); and can be monogrammed if you want to be extra cool.

Power Spray Fast-Dry Finishing Spray: You can’t separate a girl from her hairspray no matter how rough the terrain, so at least make it a product that multi-tasks by saving your style from humidity, while amping up shine, and locking in a hairstyle for three full days. Power Spray does all that, and still lets you fiddle and move strands around.

Packable Straw Hat: We’re kind of digging this very summery raffia fedora: not just because it protects face and hair from the sun, and looks seriously cute…but because the thing scrunches up into nothing in your backpack or luggage, then pops out perfectly every time.

K-PAK Luster Lock Repair and Shine Treatment: This instant miracle worker provides deep TLC for damaged, color-treated hair, while locking in an amazing, gleaming finish and intense color vibrancy. Why pop a tube in your bag? Because it’s exactly what you need after a day in the sun or an afternoon floating on a river…especially if your glamping experience includes fancy alfresco dinners.


Vacationing in a tropical location? Don’t leave without these UV Protection products.




Summer may be sunny, but style is made in the shade…these shades, to be specific: new hybrids of auburn and brown; classic icy white blondes; and warm sun-kissed tones that look utterly, beautifully natural. “This summer, hair color trends are all about going lighter, more vibrant, and adding lots of sexy dimension,” says superstar colorist, Denis De Souza. Get the trend report here…


Nope…not a typo. The newest hair color to hit the style scene this summer is a clever hybrid of minx-y, red-tinged auburn and rich, true brown. Luxe and unapologetically glossy, this inky crossover is perfect for those with deep, dark hair who don’t want to deal with frequent touch-ups. The best way to keep every strand healthy and gleaming: Luster Lock Instant Shine & Repair Treatment.



Ultra-icy platinum blonde made its first appearance in the 1930s, when screen siren, Jean Harlow (dubbed the very first “bombshell blonde) was reportedly bleached — literally — with a concoction of Clorox, soap flakes, ammonia, and peroxide. Fortunately, the look (and the technique) has come a long way since then. It remains one of the hottest trends in hair color this summer…sometimes with a darker root; sometimes with an allover double process, as colorist Denis De Souza recently created for celebrity Ashlee Simpson. How to keep fragile strands healthy and strong? With Joico’s new Blonde Life Brightening Treatment Masque — the ultimate caretaker of lightened hair.



When Denis De Souza’s blonde-brown fusion first hit headlines, it was warmly embraced by everyone from celebrities to beauty editors to clients coast to coast. But get comfortable, because this delicious beachy remix is sticking around to sail you right through summer — updated now with richer-than-ever caramel tones and a warm base that glints in the sun. The grow-out is subtle, the upkeep easy, the look…both sweet and sexy. To keep any brass at bay: Color Balance Blue Shampoo and Conditioner.


See more of Denis’s Celebrity Haircolor trends.


You want it long. Really long. And you want to get there without resorting to all the tapes, beads, clips, and combs that extensions inevitably deliver.

But getting real (as in, real hair), means dealing with the unavoidable growing pains of waiting for length on your locks. The good news? Celebrity stylist, Paul Norton, has jumped in with some novel ways to speed things up…

Chart Your Course

You know your end goal. But the part that gets fuzzy is how you’ll look during the trip to destination Long Hair. One idea: Create a visual mood board of a few lengths and styles that you’d be happy sporting along the way; it can serve as a helpful hair guide (and a great tool to show your stylist) while you grow your length.

Just A Little Trim — NOT!

Everyone’s heard the you have to cut your hair in order for it to grow mantra, but there have to be limits to those trims, or you’ll be taking one step forward and one step back every time you set foot in the salon. Here’s a more productive route: Request that your stylist only trim the length of your hair (the bottom edge) every other visit. In between, ask for some simple shaping of the layers and bid a fast goodbye.

Just A Skosh, Please

When you do succumb to tiny trims, have your stylist just do a micro-dusting of the visual breakage post blowout. You’ll banish the damaged ends without sparing a single millimeter more than necessary.

I Need A Massage

Well, your scalp does, anyway. Give those roots a good, long rubbing with each shampoo to encourage blood flow and get those follicles moving.

Safeguard The Hair That’s There

Successfully maintaining the length means becoming practically manic about protecting hair as it’s growing out. By treating lengths twice a week to K-PAK Color Therapy Luster Lock — the most repair-driven conditioning treatment on the market — you’ll maintain the health of every single strand while it creeps its way down your shoulders. Want to go one better? Apply Luster Lock a third time each week to dry ends.

The Grand Illusion

Ask your colorist to strategically avoid going all the way to the roots when doing a retouch. Highlighted hair that appears to start several inches from the roots can actually give the illusion of grow-out and draw the eye downward.

Blow Off The Blowdrying

Giving strands a break from harsh exposure to daily heat styling maintains hair health and avoids breakage (which slows the whole grow-out process to a grinding halt). A fun alternative to your daily blowout? Air-drying hair, then cocktailing Luster Lock and your favorite Joico styling product — like JoiWhip Firm Hold Design Foam — to create some interesting texture and shape.

The Long And Short Of It

Try cutting bangs or sporting a lengthy fringe to give the illusion that the rest of your hair is much longer. One day soon…it will be.


See the hair tips for spring cleaning your hair.



SHOWTIME! If you’ve ever seen The Devil Wears Prada, you know just how important Fashion Week is to the beauty industry. So we were pretty darn thrilled to design the hair at Malan Breton’s NYFW Fall/Winter 2017 show with our Guest Artist Director, Vivienne Mackinder. The vibe–edgy with a strong vintage influence–set the scene for everything from sleek waves to faux bobs.

We’ve got the how-to’s here…


Gothy gowns edged in glam lace, ruffles, and bows set the stage for starkly beautiful lengths of brunette waves.


  • Start by applying hair extensions (if needed) underneath the occipital bone.
  • Next, using a small-barrel iron, “Marcel” the top sections of hair in a horizontal pattern, giving the look of finger waves.
  • Curl the lower sections of hair vertically with a large-barrel iron, leaving ends out for a loose bend that flows naturally.


Power Spray Fast Dry Finishing Spray

Hair Shake Finishing Texturizer Spray



With a nod to the Roaring Twenties, faux bobs capped off cool pewter metallics and man-style pantsuits.


  • Section the hair off at the occipital bone and under the temple, braiding and securing at the nape. (With 40 percent of the longer hair pinned out of the way, you now have the base for a faux
  • Curl the remaining top hair with an iron and spritz with Power Spray for hold.
  • Loosen the set with fingers and a large comb; then apply Hair Shake for added texture.
  • Twist and pull apart hair, then pin into the braided base at the nape of the neck.
  • Dry hair around the face into soft finger waves, leaving a few tendrils out to soften the look.
  • Using fingers, gently relax and loosen the ‘do for a modern edge.



Power Spray Fast Dry Finishing Spray

Hair Shake Finishing Texturizer Spray



Sleek, short, and side-parted or touched with a wave, this guy style recalls a vintage sensibility.


  • Comb out short, damp hair.
  • Apply Power Sculpting Gel, then mold into a wet finger wave and allow to set.


Power Sculpting Gel


See all the behind-the-scenes images, then get your hands on this Spring’s genius Fashion Week hair how-to’s.




Hoping Ol’ Blue Eyes will give us a pass on tweaking his lyrics for the most romantic day of the year; because we’ve got three of the dreamiest date-night looks lined up for February 14th.  All of them feminine. All of them easy. And all of them inspired by the latest celebrity red-carpet looks, says super-stylist Paul Norton, who walks you through the how-to’s.

“Don’t change a hair for me?” We say go for it…and start right here:



A braid, a bun, and an updo-in-one is sure to give rise to love.

  • Apply JoiWhip and tousle hair until fully dry.
  • Gather hair into a mid-to-high ponytail at the top of the head and secure with an elastic.
  • Take one-to-two pieces of hair at a time from the pony and wrap them around a medium-size curling iron or wand. Continue until the entire pony is completed. No perfection necessary; you just a tad of texture and bend.
  • Spray the ponytail with Hair Shake and finger-comb to break up strands and give it a natural look.
  • In the front, top area of the ponytail, section off a three-inch piece of hair and separate it from the rest of the pony.
  • Next, take the rest of the ponytail and gently back-comb it with your fingers or a wide-tooth comb.
  • Twist the ponytail until it begins to collapse on itself and secure it to the base with bobby pins.
  • Now go back to the separated section and braid it (either fishtail or classic), then wrap the braid around the bun and anchor with additional bobby pins. Finish with Flip Turn Volumizing Finishing Spray.




This romantic “tail” has a very happy ending…

  • Apply JoiWhip and tousle hair until fully dry.
  • Using a medium-size round brush on the top section for extra lift, blow-dry that hair back and away from the face.
  • Section hair into three parts: top, middle, and nape.
  • Begin working on the middle section, by splitting it into two subsections and making two super-messy braids out of those pieces.
  • Spray Joico Hair Shake from the roots to the end of each braid and begin to tug side to side to bulk them up and create a “fluffier” texture.
  • Now, move back to the top section, spraying additional Hair Shake, and back-combing hair from the crown. Work your way forward until you get about an inch from the hairline, and push the entire top section back to meet the middle section, securing them to each other with bobby pins.
  • Return to the face-framing hair and gently pull out soft pieces to frame the face.
  • Next, move to the lower section and gather it along with the two braids from the middle section. Using these three strands, build one massive braid down the back. Secure with an elastic; add Hair Shake for extra hold and texture; and manipulate sections with fingers for a rough texture.
  • Finish with Flip Turn Volumizing Finishing Spray.




The kind of ‘do someone just HAS to run their hands through.

  • Prep damp hair with Joico Curl Contouring Foam Wax, scrunching product throughout.
  • Taking small sections of hair from the bottom to the top (use clips to keep things organized), add a small amount of Curl Controlling Anti-Frizz Styler and separate/define each strand by using your finger to twist and spiral out the section. Work your way up the head, allowing tendrils to become thicker, softer, and fluffier as you get to the top layers.
  • Next, flip your head upside down and, using a diffuser, blow-dry hair, leaning from side to side to gain lift in all directions.
  • Once hair is fully dry, flip back up and define curls on the bottom and around the face with a 1 to 1 ½-inch- barrel curling iron, always wrapping the iron away from the face.
  • Finish with Humidity Blocker Finishing Spray.


Find more date-night hair ideas…


Images courtesy of Getty Images.



There are lots of reasons to feel joi-ful this month, despite the fact that February is stuck right in the middle of the not-quite-winter/-not-quite-spring slot. Like: Easter isn’t ’til April, but Cadbury Eggs are already making their appearance on store shelves. Or: Most of your friends have put those irritating New Year’s diet and drinking resolutions aside, so it’s fun to hang out again.

Here, a few more ways to wade through this wintery month with a smile on your face…


1.Jazz up your annual Superbowl party.

Throwing one is fun. Having people bring food so you’re not stuck in the kitchen all day, even better. But crank things up a notch by having guests dress as their favorite player in the NFL and you’ll have people laughing even if their team loses. (Think: Tom Brady in a tux…Cam Newton in a wild hat…Richard Sherman as Harry Potter…).


2) Make homemade Valentine’s cards.

There’s always something sweetly nostalgic about getting–and making–those iconic, romantic greetings. Not so much the kind that come in a box emblazoned with cartoon characters; but the kind that you fondly and thoughtfully craft from pink and red tag board, white paper doilies, ribbon and bling. Not only does it bring you back to simpler, sweeter times, but the quiet work of making them soothes the soul.


3. Think pink–hair that is.

Dabble in a dose of commitment-free color–especially a rosy pink, fuchsia, or magenta–and you’ll be right in step with every fashion trend in the book. With Joico’s InstaTint, you can spray in those joi-ous V-Day tones, then shampoo them right out on February 15th.


4. Make a romantic play list.

Songs that evoke feelings of love are a perfect way to express your heart, minus cheesy commercial greeting cards. Want to save yourself the trouble of searching endlessly for the right words? Let Apple do it for you with their February…I’m in Love! (Most Romantic Songs Playlist).


5. Hand out Sweethearts boxes.

Those adorbs little Necco Sweethearts boxes (you remember–the ones that everyone taped to your Valentine or bought as a candy-gram at school) are a lot more affordable than giant heart-shaped containers of chocolate…and so easy to casually leave on a co-worker’s desk, tuck into a child’s lunch box, or hand over in a meeting that’s dull as dirt. After all, making someone else smile is the fastest way to put one on your own face.


Other joi-ful ideas for the new year…




Our new Color Intensity Metallic Muse Collection has been crazy-popular (check out our Instagram for some shining examples). And now there’s a makeup-to-match trend that’s picking up big steam: shadows, shimmer powders, and even lipsticks burnished with an intensely metal edge. Here’s what we’re loving…


Pair these with Color Intensity Moonstone…

The Estée Edit: Metallishadow Créme + Powder in Wild Cosmos: highly pigmented blue cream shadow with blue-silver loose pearl,  $25,

Revlon PhotoReady Eye Art in Cobalt Crystal: dual-ended vial with an intensely pigmented cream shadow on one end, and a brilliant sparkle on the other, $8.99,


Pair these with Color Intensity Violet…

Urban Decay Heavy Metal Glitter Eyeliner in ACDC: superfine purple-y shimmer in a clear base that dries down quickly and stays put,  $20,

Urban Decay Vice Lipstick Vintage Capsule Collection in Asphyxia: a throwback lavender shade touched with blue micro-glitter, $11,


Pair these with Color Intensity in Bronze…

Makeup Revolution Eyeshadow Palette in Redemption: super-affordable palette of every shade in the beige-to-brass-to-bronze category, $7,

NYX Pigment in Stunner: loose, shimmery pigment that amps up the smoky- bronze eye, $6,



Pair these with Color Intensity in Mauve Quartz…

NARS Lipgloss in Risky Business: shimmering raspberry with just the right amount of dusk, $20,

Urban Decay Vice Lipstick Metallized in Peyote: dusty mauve-rose in a cream base with a high level of eye-catching pearl pigment, $17,


Pair these with Color Intensity in Pewter…

NARS Hardwired Eyeshadow in Stud: highly-pigmented soft pewter-bronze…so pretty, you’ll want to dive into the pan, $26,

OPI New Orleans Nail Lacquer Collection in Take A Right On Bourbon: the perfect way to have pewter from head to toe(s), $10,


Metallics are fun, but so are pastels. Get the scoop on gettting and maintaining pastel locks.





When the clock strikes midnight, put a big smile on your face…because we’re making it our mission to help you have a very Happy New Year. And that joi starts right now, with some really easy, actionable ways to elevate your heart…



Half of Americans make New Year’s resolutions, but only eight percent actually follow through, says Forbes magazine. One likely reason? Those goals are so lofty you’re literally setting yourself up for failure. So go ahead and vow to improve your life, but make those resolutions more manageable: Instead of vowing to earn 100K this year, resolve to network once a week. Trade the I’ll lose 50 pounds by July for a more do-able, I’ll keep a food diary for six months.



Feeling good physically = happiness, so put wellness on the priority list by committing to something in 2017 that benefits your body: an annual physical on your calendar…an extra serving of green veggies every day (no, iceberg doesn’t count)…taking a walk during lunch hour…adding more water to your diet.



And by this, we don’t mean start a cleanse. We’re referring to people and habits that bring you down and suck the joi right out of you. Whether it’s deciding to ditch the drama in your life (i.e. reacting to every negative remark or someone else’s bad day), or distancing yourself from those who cast a perpetual shadow in your life, reducing emotional toxicity is the ultimate happy pill.



…from damaging heat stylers. If you have to actually put yourself on hot-tool restriction (repeat after me: I will not use my flat iron more than twice a week), go for it. And make sure you apply a liberal dose of Joico Heat Set before you do succumb to the blow dryer.



We love glam magazine pics, YouTube videos, and Pinterest boards as much as the next person. They can be inspiring. Motivational. Creative. But when you start beating yourself up because you can’t get the winged eyeliner as perfect as your favorite vlogger; or your piped buttercream roses look more like dandelions, then it’s time for an attitude check. Remember, the definition of inspire is: to create a positive feeling in a person. Enough said.


Inspired to switch up your hair this year? See the best hairstyle for your horoscope!