- salon pro
When you’re busy squeezing the last rays out of the season, the urge to spend time on high-maintenance hairstyling goes out the window. As in: Why bother with 20 minutes of flat ironing, only to watch your handiwork become frizz the minute you step into the humidity? That’s why we’ve gathered up a bundle of the most efficient, super-powered products to shave precious minutes off your beauty routine. The clock starts…NOW.
The grow-out, the grey, the day-old Ombré — it’s right there for everyone to see; and there are simply no spare minutes to make a foray into the salon.
The hero product: Tint Shot Root Concealer, our magic-in-a-can designed to camouflage grow-out in seconds. Take your pick from four utterly believable, blend-in shades: Blonde, Light Brown, Dark Brown, and Black.
Time saved: 2 hours
Praise the almighty ponytail, and its ability to elevate your style to “dressy” in a matter of minutes, without the hassle of heat styling or fancy updos.
The hero product: K-PAK Protect & Shine Serum…a drop or two of this glistening smoother takes a pony into sleek territory, banishing flyaways and adding instant sophistication.
Time saved: 20 minutes
Turning those untamed “beachy” strands into something chic is the name of the game; it avoids fruitless flat ironing sessions in humid weather.
The hero product: Hair Shake Finishing Texturizer Spray, our extraordinary liquid-to-powder wonder that amps up hair with the most touchable, velvety-soft, mega-volume finish. Spray it, layer it, and play with it.
Time saved: 15 minutes
Because the whole wash, condition, rinse, repeat thing is a drag when you’ve got better things to do…like sip summer cocktails, or shop for cool sunglasses.
The hero product: Instant Refresh Dry Shampoo, the freshly-washed-coif-in-a-can that zaps the greasies, gives you the volume of a wet wash, and brings hair back to life in seconds.
Time saved: 45 minutes
This is the season to simplify and get out the door; which means bypassing a full-on grooming routine that can only feel spa-like in winter.
The hero product: Joico’s Co+Wash, a revolutionary twist on traditional shampoo that quickly preserves hair’s natural oils to create healthy, shiny, frizz-free, luxurious locks. In a single bottle. Choose from Curl, Color and Moisture.
Time saved: 5 minutes
Those cute, shiny ringlets are your crowning glory. They’re also a matted mess on day two post shampoo.
The hero product: Curl Refreshed Reanimating Mist. A couple of pumps of the cool squeeze handle, and curls are instantly revived and brought back to life. No iron needed.
Time saved: 30 minutes
If there’s ever a time to lighten up, it’s summer, when a golden halo of hair looks like a kiss from the sun. The idea of running to the salon to keep things as bright as can be when surf’s up? No thanks.
The hero product: Blonde Life Brightening Masque, our quick-rinse, magician-of-a-treatment, instantly hydrates, softens, and amps up pale strands by neutralizing those nasty trace minerals that lead to dullness and yellowing. You’re blonde…and you stay that way.
Time saved: 3 hours.
Find more summer hair hacks here.
Live The Blonde Life In Los Angeles read the invitation…and seven of Europe’s coolest, most popular beauty bloggers immediately RSVP’d with a resounding, Yes! It was a no-brainer, really: After all, we were inviting these major style-istas to spend several joi-filled days soaking up the sun in Hollywood, being coiffed by Joico’s best celebrity hairstylists, and experiencing the life that blondes know best. Come take at peek at their week…
Our Gal Guests…
Hometown: Kassel, Germany
Where to find her: www.kiamisu.de
Hometown: Berlin, Germany
Where to find her: www.bareminds.de
Hometown: London, England
Where to find her: www.beautyjunkielondon.com
Hometown: London, England
Where to find her: @danielleklovee on Twitter
Hometown: Bergen, Norway
Where to find her: www.cathinthecity.com
Where to find her: www.belmodo.be
Where to find her: www.femme.se
As every cool Cali girl knows, nothing is more LA than a day lounging in the sunshine; and for our bloggers, that meant elevating the experience to something truly off the charts, like the chance to hang out around the sparkling aqua backdrop of Hotel Roosevelt’s iconic palm-decked pool.
Our feted guests sipped tropical drinks, lunched on refreshing fare from Tropicana Café, floated the day away on colorful party floats, and were treated to the styling genius of Joico celebrity hair artist, Paul Norton, who coiffed the gals cabana-side and introduced them to Blonde Life Brightening Veil. This hot new treatment — stocked with rich, exotic oils — offers instant safeguard from the sun, while doubling hair’s strength and bumping up the shine to something West Coast-worthy. After a fun, spiritual “aura” reading, the girls made their way back to their hotel to get ready for dinner at Cecconis — West Hollywood’s most happening Italian hangout.
It wouldn’t be a visit to Southern California without some time to sightsee and take in all that our glam city has to offer; so on their free day, the bloggers promptly hit Los Angeles…exploring the beach, the hills, and the fashion scene with gusto. Snapping plenty of pics for their blogs and Insta sites, the girls even managed to fit in a little shopping. (Okay, a lot of shopping. But can you blame them?)
Imagine having your hair done by a celebrity artist who works with stars like Brie Larson, Rachel Bilson, and Kate Mara. That’s exactly what our bloggers were treated to when they made their way over to the exclusive Mare Salon, where Hollywood legend Denis De Souza and his team kicked the Blonde Life into high gear by giving each of our guests the royal color treatment.
From highlights to lowlights to Ombré and everything in between, Denis dazzled our visitors with a gorgeous, customized look…all of which went viral, as the thrilled recipients immediately started posting, tweeting, and raving online their brand-new do’s.
See all the pictures on our Facebook album.
Want to know what’s hotter than hot? Short, sexy, cropped blonde hair. The kind of hair that makes a statement. (I have style and courage!) The kind of hair that celebrities want to wear (Katy Perry…Michele Williams). And the kind of hair that — bless its heart — shaves a giant chunk of time off your beauty routine every day. Today, we’re showing you the best of this edgy little trend…along with a head-to-toe guide so you can wear cropped blonde hair to best advantage.
Ice may be nice for some people, not so flattering for others, says celebrity colorist, Denis De Souza. So choose wisely and follow these guidelines if you need an assist:
PLATINUM: This creamy shade is great for fair complexions because the color is so similar to the skin.
BUTTERY: Perfect for a “pink-ish” skin tone, says Denis, who hails actress Michele Williams as the shining example. “The buttery blonde hair and cropped cut has been her signature for many years; it’s a great full package and suits her to a T.”
HONEY: Darker skin and complexions with an olive undertone look fab with this rich golden-y haircolor.
In the same way long hair can be worn a myriad of ways (curly, straight, up, etc), short hair gets surprisingly equal play.
GO EDGY: Work in a few dabs of Matte Grip Texture Cream and create a piece-y look using your fingers. Spike it up or just texturize the heck out of it.
GO SLEEK: Rub some K-PAK Protect & Shine Serum into the palms of your hands and slick hair back for a look that works as well on the beach as it does on the red carpet.
GO MYSTERIOUS: If you have long bangs, dry them so they swoop sexily across your face. Hit them with some Power Spray and they’ll not only shine, but stay put.
GO COLORFUL: Bring out the fun side of blonde with InstaTint Temporary Shimmer Spray. A streak, a stencil, a full-blown color-palooza is a fearless way to make a statement…because it washes out the minute you say. “done!”
Some women automatically “feminize” their makeup with a cropped cut to avoid looking overly boyish. But there are two ways to go here…and both are gorgeous.
POWER UP: For the most statement-making, feminine look, whip out that kohl liner and smudge up a smoky eye; rock a bold matte lip; try a paler-than-usual foundation.
POWER DOWN: Keeping things soft and muted brings out an almost angelic look that’s just as alluring as its intense counterpart. Slick on a ballet-pink lip gloss; a soft fawn shadow; a sheer hint of blusher on the apples of cheeks; and finish with a sweep of delicate shimmer over your cheekbones.
TRY A NEW DRESS CODE
You went super blonde and got that fun little crop — now it’s time to tweak your wardrobe a bit. Short hair with a magnetic color draws attention to everything, so choose shapes, styles, and accessories wisely.
PULL OUT THAT STATEMENT JEWELRY: Those fabulous hoops, dangle earrings, and delicate choker will finally be on stage, rather than hiding behind lengths of long, dark hair.
BAG THE BILLOWY LOOK: Wear head-to-toe loose-fitting clothing and you risk looking like a small face on a giant bolt of fabric. Cropped gals do better by always keeping at least one piece of clothing body conscious — like a fitted tee with drape-y pants, or a flowing top over skinny jeans.
RISK YOUR NECK: Unless you have a swan-like long neck, avoid super-bulky scarves and cowl sweaters with tons of layers. You’ll get lost in them.
PLAY UP CONTRADICTIONS: A tailored man suit with statement earrings and bold makeup is stunning with a beautifully cropped head of blonde hair. In fact, the inverse — wearing something too young and cutesy, like a romper and headband — can have the opposite effect. Remember, you want your hot hair to be the star of the show.
Do you like living the blonde life? Here are some other reasons to be happy you’re a blonde.
It’s International Blonde Day (May 31st). And that’s an exceptionally good reason to celebrate fair hair — whether you get there via Mother Nature, or by spending a few valuable hours in the salon. The fact is, scientific data proves that being blonde comes with tangible, joi-ful benefits; everything from surging ahead in the workplace to scoring more dates.
So let’s make a toast to lightening up — and lightening up our hearts while we’re at it. Here, a few tributes to get the party started…
According to a study outlined in Psychology Today, blonde women generally enjoy an earnings premium (translation: higher income) than their brunette counterparts. So striking was this finding that researchers went a step further, proving that waitresses who wear blonde wigs receive larger tips from men …which makes an excellent case for the line, “I’ve gotta go change into my uniform before my shift.”
Turns out, blonde women meet more men, too, thanks to a study rolled out in a series of nightclubs, which demonstrates that lightheaded gals have a romantic advantage over those with darker coifs. True, it may be linked to some genetic wiring…but we think the attraction is more about good, old-fashioned confidence. The kind you get when you know that your hair shines and sparkles like a precious diamond.
Many people believe blonde simply means dark, light, or platinum…but you might be surprised to learn that there are actually 30 different shades of everyone’s favorite pale color. Café au lait…honey…caramel…ice…baby-blonde…the list goes on an on. Which is good news, when you don’t particularly want to be a cookie-cutter of the latest magazine trend. (More good news: Joico’s Blonde Life Shampoo, Conditioner, and Treatment Masque work their magic on all 30 shades; no playing favorites.)
Here’s another reason to celebrate (literally): When women dye their hair lighter, they apparently go out on the town more often — an average of three times a week as opposed to twice a week for their brunette friends. One theory has it that hair often darkens as you age, so lightening it makes you feel more youthful…and more apt to paaarty. We’re good with that.
Studies have shown that the average person has 120,000 strands of hair on their head, while blondes have a dramatically higher number. Technically speaking, blonde strands tend to be thinner, so your scalp can hold a lot more of them. But all science, it’s good news for you…lots more hair to curl, play with, twist, and gloss up for all those nights that you’re out on the town!
Want other ways to boost your JOI this summer?
Summer’s finally arrived…and with it, plenty of opportunities get out of town and let your hair down. (Or put it up J.)
But if 100-pound backpacks and sleeping on the ground this Memorial Day sound less than relaxing, fear not: We’ve found some glam ways for you to get earthy and chill without ever uttering the words, “Where’s that tent pole?”
Here, our Summer Getaway Guide…where to go, what to know, and how to pack in style.
TOPANGA BEACH, CA
Imagine comfy duvets on a real bed, French press coffee, Native American rugs underfoot, and WIFI…that’s what you get when you step into this tipi glamping experience in Southern California. Perched on a private farm property, this all-natural experience melds the best of both worlds: Hot tub under the stars, hike, mountain-bike, or horseback-ride through dozens of breathtaking trails with a 180 degree view of the ocean; grab snacks at the farmhouse kitchen…and, yes, have access to an actual bathroom.
Rustic but beautifully appointed cabins are the hallmark of this scenic camp, located about six miles from the west entrance to Yellowstone National Park. When you’re not swimming, kayaking, or fishing on the 200-acre ranch itself (the Madison River rambles right through the property), you might be enjoying a gourmet meal and cocktails from a fully-stocked bar in the main lodge, where wood-burning fireplaces lure you in for a truly relaxing evening.
BLUE MOUNTAINS, NORTH CAROLINA
Here’s your chance to indulge in some good old-fashioned childhood nostalgia. Spend the night in this artist’s tree house suspended 35 feet above gently cascading waterfalls…walk up the floating log staircase to a romantic loft bed and balcony…and whip up a memorable meal in the stocked-to-the-gills gourmet kitchen. That is, if you can manage to stay inside. Trout and bass fishing, swimming, hiking mountain trails, and serious bird watching are at your fingertips (as is a hairdryer!). When you’re ready to get a taste of something more glam, take the 45-minute drive to Ashville and explore the Biltmore Estate — a little fancier than a tree house, we admit, but worth the visit.
Platypus Big Zip SL Hydration Pouch: Staying hydrated as you navigate trails, paths, and creeks is important, and this cool BPA-free “bladder” slips right into your backpack, with a handy hose-clip that you attach to your chest strap. Makes sipping water (or perhaps something a little stronger — it is vacation, after all), super easy.
Instant Refresh Dry Shampoo: Sure, many of these not-quite-rugged destinations provide everything from hot showers to hair dryers, but when you want to go a day — or two or three — without the full on cleanse, Instant Refresh is your 10-second answer to volumized, frizz-free, grease-free hair.
Rainrap: You could drag an umbrella or a really unattractive rain slicker; or you could pack a Rainrap, the most stylish answer to summer showers. Hooded, water-repellant, fast drying, and lightweight, this baby packs up tiny and comes in a slew of cool hues.
L.L. Bean Boat and Tote: These indestructible, affordable carryalls (they’re made of builder’s canvas) have been around since 1944, when Bean introduced them as the perfect receptacle for hauling ice from car to ice chest. These days, they’re available in every imaginable size, color, and style (zippered, open, leather handled, etc); and can be monogrammed if you want to be extra cool.
Power Spray Fast-Dry Finishing Spray: You can’t separate a girl from her hairspray no matter how rough the terrain, so at least make it a product that multi-tasks by saving your style from humidity, while amping up shine, and locking in a hairstyle for three full days. Power Spray does all that, and still lets you fiddle and move strands around.
Packable Straw Hat: We’re kind of digging this very summery raffia fedora: not just because it protects face and hair from the sun, and looks seriously cute…but because the thing scrunches up into nothing in your backpack or luggage, then pops out perfectly every time.
K-PAK Luster Lock Repair and Shine Treatment: This instant miracle worker provides deep TLC for damaged, color-treated hair, while locking in an amazing, gleaming finish and intense color vibrancy. Why pop a tube in your bag? Because it’s exactly what you need after a day in the sun or an afternoon floating on a river…especially if your glamping experience includes fancy alfresco dinners.
Vacationing in a tropical location? Don’t leave without these UV Protection products.
Summer may be sunny, but style is made in the shade…these shades, to be specific: new hybrids of auburn and brown; classic icy white blondes; and warm sun-kissed tones that look utterly, beautifully natural. “This summer, hair color trends are all about going lighter, more vibrant, and adding lots of sexy dimension,” says superstar colorist, Denis De Souza. Get the trend report here…
Nope…not a typo. The newest hair color to hit the style scene this summer is a clever hybrid of minx-y, red-tinged auburn and rich, true brown. Luxe and unapologetically glossy, this inky crossover is perfect for those with deep, dark hair who don’t want to deal with frequent touch-ups. The best way to keep every strand healthy and gleaming: Luster Lock Instant Shine & Repair Treatment.
Ultra-icy platinum blonde made its first appearance in the 1930s, when screen siren, Jean Harlow (dubbed the very first “bombshell blonde) was reportedly bleached — literally — with a concoction of Clorox, soap flakes, ammonia, and peroxide. Fortunately, the look (and the technique) has come a long way since then. It remains one of the hottest trends in hair color this summer…sometimes with a darker root; sometimes with an allover double process, as colorist Denis De Souza recently created for celebrity Ashlee Simpson. How to keep fragile strands healthy and strong? With Joico’s new Blonde Life Brightening Treatment Masque — the ultimate caretaker of lightened hair.
When Denis De Souza’s blonde-brown fusion first hit headlines, it was warmly embraced by everyone from celebrities to beauty editors to clients coast to coast. But get comfortable, because this delicious beachy remix is sticking around to sail you right through summer — updated now with richer-than-ever caramel tones and a warm base that glints in the sun. The grow-out is subtle, the upkeep easy, the look…both sweet and sexy. To keep any brass at bay: Color Balance Blue Shampoo and Conditioner.
See more of Denis’s Celebrity Haircolor trends.
You want it long. Really long. And you want to get there without resorting to all the tapes, beads, clips, and combs that extensions inevitably deliver.
But getting real (as in, real hair), means dealing with the unavoidable growing pains of waiting for length on your locks. The good news? Celebrity stylist, Paul Norton, has jumped in with some novel ways to speed things up…
You know your end goal. But the part that gets fuzzy is how you’ll look during the trip to destination Long Hair. One idea: Create a visual mood board of a few lengths and styles that you’d be happy sporting along the way; it can serve as a helpful hair guide (and a great tool to show your stylist) while you grow your length.
Everyone’s heard the you have to cut your hair in order for it to grow mantra, but there have to be limits to those trims, or you’ll be taking one step forward and one step back every time you set foot in the salon. Here’s a more productive route: Request that your stylist only trim the length of your hair (the bottom edge) every other visit. In between, ask for some simple shaping of the layers and bid a fast goodbye.
When you do succumb to tiny trims, have your stylist just do a micro-dusting of the visual breakage post blowout. You’ll banish the damaged ends without sparing a single millimeter more than necessary.
Well, your scalp does, anyway. Give those roots a good, long rubbing with each shampoo to encourage blood flow and get those follicles moving.
Successfully maintaining the length means becoming practically manic about protecting hair as it’s growing out. By treating lengths twice a week to K-PAK Color Therapy Luster Lock — the most repair-driven conditioning treatment on the market — you’ll maintain the health of every single strand while it creeps its way down your shoulders. Want to go one better? Apply Luster Lock a third time each week to dry ends.
Ask your colorist to strategically avoid going all the way to the roots when doing a retouch. Highlighted hair that appears to start several inches from the roots can actually give the illusion of grow-out and draw the eye downward.
Giving strands a break from harsh exposure to daily heat styling maintains hair health and avoids breakage (which slows the whole grow-out process to a grinding halt). A fun alternative to your daily blowout? Air-drying hair, then cocktailing Luster Lock and your favorite Joico styling product — like JoiWhip Firm Hold Design Foam — to create some interesting texture and shape.
Try cutting bangs or sporting a lengthy fringe to give the illusion that the rest of your hair is much longer. One day soon…it will be.
See the hair tips for spring cleaning your hair.
SHOWTIME! If you’ve ever seen The Devil Wears Prada, you know just how important Fashion Week is to the beauty industry. So we were pretty darn thrilled to design the hair at Malan Breton’s NYFW Fall/Winter 2017 show with our Guest Artist Director, Vivienne Mackinder. The vibe–edgy with a strong vintage influence–set the scene for everything from sleek waves to faux bobs.
We’ve got the how-to’s here…
Gothy gowns edged in glam lace, ruffles, and bows set the stage for starkly beautiful lengths of brunette waves.
With a nod to the Roaring Twenties, faux bobs capped off cool pewter metallics and man-style pantsuits.
Sleek, short, and side-parted or touched with a wave, this guy style recalls a vintage sensibility.
Hoping Ol’ Blue Eyes will give us a pass on tweaking his lyrics for the most romantic day of the year; because we’ve got three of the dreamiest date-night looks lined up for February 14th. All of them feminine. All of them easy. And all of them inspired by the latest celebrity red-carpet looks, says super-stylist Paul Norton, who walks you through the how-to’s.
“Don’t change a hair for me?” We say go for it…and start right here:
A braid, a bun, and an updo-in-one is sure to give rise to love.
This romantic “tail” has a very happy ending…
The kind of ‘do someone just HAS to run their hands through.
Find more date-night hair ideas…
Images courtesy of Getty Images.
There are lots of reasons to feel joi-ful this month, despite the fact that February is stuck right in the middle of the not-quite-winter/-not-quite-spring slot. Like: Easter isn’t ’til April, but Cadbury Eggs are already making their appearance on store shelves. Or: Most of your friends have put those irritating New Year’s diet and drinking resolutions aside, so it’s fun to hang out again.
Here, a few more ways to wade through this wintery month with a smile on your face…
Throwing one is fun. Having people bring food so you’re not stuck in the kitchen all day, even better. But crank things up a notch by having guests dress as their favorite player in the NFL and you’ll have people laughing even if their team loses. (Think: Tom Brady in a tux…Cam Newton in a wild hat…Richard Sherman as Harry Potter…).
There’s always something sweetly nostalgic about getting–and making–those iconic, romantic greetings. Not so much the kind that come in a box emblazoned with cartoon characters; but the kind that you fondly and thoughtfully craft from pink and red tag board, white paper doilies, ribbon and bling. Not only does it bring you back to simpler, sweeter times, but the quiet work of making them soothes the soul.
Dabble in a dose of commitment-free color–especially a rosy pink, fuchsia, or magenta–and you’ll be right in step with every fashion trend in the book. With Joico’s InstaTint, you can spray in those joi-ous V-Day tones, then shampoo them right out on February 15th.
Songs that evoke feelings of love are a perfect way to express your heart, minus cheesy commercial greeting cards. Want to save yourself the trouble of searching endlessly for the right words? Let Apple do it for you with their February…I’m in Love! (Most Romantic Songs Playlist).
Those adorbs little Necco Sweethearts boxes (you remember–the ones that everyone taped to your Valentine or bought as a candy-gram at school) are a lot more affordable than giant heart-shaped containers of chocolate…and so easy to casually leave on a co-worker’s desk, tuck into a child’s lunch box, or hand over in a meeting that’s dull as dirt. After all, making someone else smile is the fastest way to put one on your own face.
Other joi-ful ideas for the new year…