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Summer 2017 Haircolor Guide

Summer may be sunny, but style is made in the shade…these shades, to be specific: new hybrids of auburn and brown; classic icy white blondes; and warm sun-kissed tones that look utterly, beautifully natural. “This summer, hair color trends are all about going lighter, more vibrant, and adding lots of sexy dimension,” says superstar colorist, Denis De Souza. Get the trend report here…

LOOK #1: “AUBROWN”

Nope…not a typo. The newest hair color to hit the style scene this summer is a clever hybrid of minx-y, red-tinged auburn and rich, true brown. Luxe and unapologetically glossy, this inky crossover is perfect for those with deep, dark hair who don’t want to deal with frequent touch-ups. The best way to keep every strand healthy and gleaming: Luster Lock Instant Shine & Repair Treatment.

 

LOOK #2: “WHITE ICE”

Ultra-icy platinum blonde made its first appearance in the 1930s, when screen siren, Jean Harlow (dubbed the very first “bombshell blonde) was reportedly bleached — literally — with a concoction of Clorox, soap flakes, ammonia, and peroxide. Fortunately, the look (and the technique) has come a long way since then. It remains one of the hottest trends in hair color this summer…sometimes with a darker root; sometimes with an allover double process, as colorist Denis De Souza recently created for celebrity Ashlee Simpson. How to keep fragile strands healthy and strong? With Joico’s new Blonde Life Brightening Treatment Masque — the ultimate caretaker of lightened hair.

 

LOOK #3: “BRONDE”

When Denis De Souza’s blonde-brown fusion first hit headlines, it was warmly embraced by everyone from celebrities to beauty editors to clients coast to coast. But get comfortable, because this delicious beachy remix is sticking around to sail you right through summer — updated now with richer-than-ever caramel tones and a warm base that glints in the sun. The grow-out is subtle, the upkeep easy, the look…both sweet and sexy. To keep any brass at bay: Color Balance Blue Shampoo and Conditioner.

 

See more of Denis’s Celebrity Haircolor trends.

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You want it long. Really long. And you want to get there without resorting to all the tapes, beads, clips, and combs that extensions inevitably deliver.

But getting real (as in, real hair), means dealing with the unavoidable growing pains of waiting for length on your locks. The good news? Celebrity stylist, Paul Norton, has jumped in with some novel ways to speed things up…

Chart Your Course

You know your end goal. But the part that gets fuzzy is how you’ll look during the trip to destination Long Hair. One idea: Create a visual mood board of a few lengths and styles that you’d be happy sporting along the way; it can serve as a helpful hair guide (and a great tool to show your stylist) while you grow your length.

Just A Little Trim — NOT!

Everyone’s heard the you have to cut your hair in order for it to grow mantra, but there have to be limits to those trims, or you’ll be taking one step forward and one step back every time you set foot in the salon. Here’s a more productive route: Request that your stylist only trim the length of your hair (the bottom edge) every other visit. In between, ask for some simple shaping of the layers and bid a fast goodbye.

Just A Skosh, Please

When you do succumb to tiny trims, have your stylist just do a micro-dusting of the visual breakage post blowout. You’ll banish the damaged ends without sparing a single millimeter more than necessary.

I Need A Massage

Well, your scalp does, anyway. Give those roots a good, long rubbing with each shampoo to encourage blood flow and get those follicles moving.

Safeguard The Hair That’s There

Successfully maintaining the length means becoming practically manic about protecting hair as it’s growing out. By treating lengths twice a week to K-PAK Color Therapy Luster Lock — the most repair-driven conditioning treatment on the market — you’ll maintain the health of every single strand while it creeps its way down your shoulders. Want to go one better? Apply Luster Lock a third time each week to dry ends.

The Grand Illusion

Ask your colorist to strategically avoid going all the way to the roots when doing a retouch. Highlighted hair that appears to start several inches from the roots can actually give the illusion of grow-out and draw the eye downward.

Blow Off The Blowdrying

Giving strands a break from harsh exposure to daily heat styling maintains hair health and avoids breakage (which slows the whole grow-out process to a grinding halt). A fun alternative to your daily blowout? Air-drying hair, then cocktailing Luster Lock and your favorite Joico styling product — like JoiWhip Firm Hold Design Foam — to create some interesting texture and shape.

The Long And Short Of It

Try cutting bangs or sporting a lengthy fringe to give the illusion that the rest of your hair is much longer. One day soon…it will be.

 

See the hair tips for spring cleaning your hair.

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