- salon pro
Vivienne Mackinder’s images transport hairdressers to a world where creative talent is only limited by one’s imagination.
In January 2017, the ever-talented and wonderful onstage personality that is Vivienne Mackinder joined JOICO, in what is a truly JOI-ful decision by both to partner. Joico, in announcing Mackinder as their Guest Artistic Director, has truly tapped a powerhouse of skill and expertise with a flair for real artistry. A force to be reckoned with in the professional hair industry, few professional hairstylists would be hard-pressed to not, at the very least know of (if not actually have experienced) one of her many seminars, classes, video how-to’s, or stage presentations around the globe and online, or learned from her one-on-one!
Tracing her start back to the London College of Fashion, Mackinder has had a career filled with what to most artists would make up a truly dream-fantasy career. Capturing it in words now, pays it little justice. Try as you might to follow a recap of her career without at least eyebrows raised in awe, a vicariously happy smile, or an open-mouthed expression of envy, any artist will find it hard not to imagine just how awe-inspiring even a highly abridged timeline of her curriculum vitae is. Let whatever dreamer-within thoughts take you away as you read this short yet intimidating and most enviable list of accomplishments:
I have long admired Joico the company and brand, and it is a delight that I have been invited to play alongside such talented artists and professionals. I love their vision for 2017 about putting the joy into our work, from 5-star consultations to creating total beauty behind the chair. I just shot a collection working with the vast array of Joico colors and styling products and discovered the diversity and creativity of Joico. We have some amazing projects planned for 2017… buckle your seatbelts we are going for a joy ride!
– Vivienne Mackinder
Her role of Joico Guest Artistic Director will be global is scope. Mackinder helps develop and teach the techniques behind creative elements in Joico’s educational repertoire. She also helps drive the professional creative vision presented to artists by Joico. In conjunction with new product development and R&D, to communications and market, as well as education and mentorship – they will all together create, as well as execute and propel the Joico vision forward, toward new innovations in technology, user-experience and education for the professional hairstylist. Apart from teaching at her studio in NY as well as across the globe, she also creates content and education through her website hairdesignertv.com for all professionals to access and learn from. As if her many faces as a hairdresser alone weren’t enough, she is a director and producer to boot of a film series, showcasing icons that aims to promote and preserve the history of her craft.