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Vivienne Mackinder

Joico Guest Artistic Director

Vivienne Mackinder’s images transport hairdressers to a world where creative talent is only limited by one’s imagination.

In January 2017, the ever-talented and wonderful onstage personality that is Vivienne Mackinder joined JOICO, in what is a truly JOI-ful decision by both to partner. Joico, in announcing Mackinder as their Guest Artistic Director, has truly tapped a powerhouse of skill and expertise with a flair for real artistry. A force to be reckoned with in the professional hair industry, few professional hairstylists would be hard-pressed to not, at the very least know of (if not actually have experienced) one of her many seminars, classes, video how-to’s, or stage presentations around the globe and online, or learned from her one-on-one!

Tracing her start back to the London College of Fashion, Mackinder has had a career filled with what to most artists would make up a truly dream-fantasy career. Capturing it in words now, pays it little justice. Try as you might to follow a recap of her career without at least eyebrows raised in awe, a vicariously happy smile, or an open-mouthed expression of envy, any artist will find it hard not to imagine just how awe-inspiring even a highly abridged timeline of her curriculum vitae is. Let whatever dreamer-within thoughts take you away as you read this short yet intimidating and most enviable list of accomplishments:

  • After her schooling she worked for Vidal Sassoon – but that wasn’t good enough, she soon became his artistic director
  • Her next gig with… (pause for effect) oh, none other than Trevor Sorbie! …But wait, there’s more – she became his international creative director to boot (second pause for incredulous moment of OMG-ness)
  • She said goodbye to London –but certainly not to Sorbie– and crossed the pond to form his American Art Team
  • 2010 to 2014 Fashion Director for Intercoiffure Canada-America (no too shabby eh?!)
  • She’s frequently contributed to: runway shows, working as key hairdresser behind the scenes with Vivienne Westwood, VH1 and MTV awards, and showcasing the Oscar-award winning looks of Edith Head during Paris, London and New York fashion weeks …just to name a few
  • Her work has been seen on Lifetime, the Discovery Channel, NBC’s Today Show, MTV, VH1, Entertainment Tonight, and even QVC
  • She’s worked with such celebrities and notables as: Katie Couric, Ricky Martin, Ricky Lake, Boy George, and Princess Cecile Bourbon (you read correctly – princess, as in royalty… and if you grew up in the ‘80’s, include Boy George when we say royalty)
  • 2011 International ICON Award, Irish Hairdressing Federation
  • 2013 Visionary Artist
  • 2014 AIPP Best Commercial Award
  • Last, but not least, she is an astonishing SEVEN-TIME WINNER of the North American Hairdresser Awards for Classic, Avant Garde (thrice!), Master (twice), and in 2009 the Life Time Achievement (but she’s not done!)

I have long admired Joico the company and brand, and it is a delight that I have been invited to play alongside such talented artists and professionals. I love their vision for 2017 about putting the joy into our work, from 5-star consultations to creating total beauty behind the chair. I just shot a collection working with the vast array of Joico colors and styling products and discovered the diversity and creativity of Joico. We have some amazing projects planned for 2017… buckle your seatbelts we are going for a joy ride!
– Vivienne Mackinder

Her role of Joico Guest Artistic Director will be global is scope. Mackinder helps develop and teach the techniques behind creative elements in Joico’s educational repertoire. She also helps drive the professional creative vision presented to artists by Joico. In conjunction with new product development and R&D, to communications and market, as well as education and mentorship – they will all together create, as well as execute and propel the Joico vision forward, toward new innovations in technology, user-experience and education for the professional hairstylist. Apart from teaching at her studio in NY as well as across the globe, she also creates content and education through her website for all professionals to access and learn from. As if her many faces as a hairdresser alone weren’t enough, she is a director and producer to boot of a film series, showcasing icons that aims to promote and preserve the history of her craft.