Seasonal Tips
HELP! WINTER WEATHER IS TRASHING MY HAIR!
- Chapped cheeks, frigid fingertips, icy earlobes-winter's not for wimps! And what about the toll that the deep freeze months of January and February take on hair? Color, body, condition-everything suffers when temperatures plunge. Tired of hiding your crowning glory under a wooly hat? Ask the pros at Joico for tips on weathering the worst of winter strands!
- Dear Joico,
- Since November, my hair has been as droopy as a parched houseplant. How can I revive it?
- Limp Linda
- Dear Linda:
- Thanks to hats, scarves and little-to-no moisture in winter air, hair tends go flat at this time of year. Here's a trick for restoring body. While strands are damp, flip your head upside down and work a boosting mousse like Joico K-PAK Thermal Design Foam into the roots. Then hit roots with a blow dryer to lock in the lift. If your hair is thick or heavy, swap out the mousse for a formula with hardier heft, like Joico Design Collection Pliable Paste. Want more oomph? Once hair is dry, grab a few fat Velcro rollers and set the top, front and side sections for about 30 minutes.
- Dear Joico,
- Even though I never watch scary movies, my hair's always standing on end. How can I calm it?
- Cracklin' Rosie
- Dear Rosie:
- Dry cold air and moisture-depleting indoor heat generate static electricity that causes hair to defy gravity. Conventional thermal tools-irons, dryers-worsen the situation. If you're a fan of smooth strands, try the Joico K-PAK ReconstRx VaporIron. It features a VaporFuel additive that infuses strands with moisture and nutrients as the iron styles your hair, preventing frizz, flyaways and breakage. For added frizz-busting insurance, apply a smoothing formula like K-PAK Color Therapy Restorative Styling Oil before drying hair, and then work a small amount of the oil through strands once more after styling.
- Dear Joico,
- My hair is dry, my scalp is itchy. How can I soothe them?
- Thirsty Thelma
- Dear Thelma:
- Winter-weary strands require lots of TLC to prevent brittleness, fraying and dryness. Choose an ultra-gentle hair care regimen, like K-PAK Shampoo & Conditioner. These creamy formulas will cleanse and condition without drying or stripping hair or scalp, and leave tresses shiny, strong and silky. And now's the time for deep conditioning, with a powerhouse pro formula like the award-winning K-PAK Deep-Penetrating Reconstructor. Apply several times a week, and if strands are super thirsty, cover hair with a plastic cap and relax for 30 minutes or so before rinsing.
- Dear Joico,
- Lately it seems as if my hair color looks duller than usual. How can I enliven it?
- Drab Deb
- Dear Deb:
- Dark days with minimal sunlight can definitely cause your hair color to appear dull and lackluster and as a result, you can look washed out. Run, don't walk, to your salon and talk to your stylist about a professional glossing treatment in a rich, warm hue to add shine and depth to your hair color. These low-ammonia, low-impact formulas (like Joico Vero K-PAK Chrome) are like top coat for hair-they add gleam and luster with a hint of sheer, conditioning color. And in between hair color services, treat color to the best care with hue-prolonging and shine-enhancing products like Joico K-PAK Color Therapy Shampoo and Conditioner.
