Seasonal Tips
Summer Hair Tips 2010
From June through September, clients stream into your salon with a long list of hot weather hair horrors-straw-like strands, limp locks, frightening frizz. Thanks to Joico, you can fix every single one of these summer weather woes, and send them off to the beach, the barbecues and all of the season's soirees in sizzling style.
Hot Weather Woe:
Parched, brittle strands.
Summer Fix:
K-PAK Intense Hydrator Treatment. Sunning, swimming, riding around with the top down-the season's top activities deplete hair, which leads to dehydration and damage. This new ultra hair repair formula solves both problems by infusing hair with rich moisture. At the same time it repairs depleted strands with protein and nourishment, thanks to the exclusive K-PAK Quadramine Complex, and seals the cuticle to prevent further damage.
Hot Weather Woe:
Can't fight the frizz.
Summer Fix:
K-PAK ReconstRx Vapor Iron and Design Collection Humidity Blocker. Humidity's rising and her hair is here, there and everywhere. Thanks to this revolutionary styling tool, frizz is foiled once and for all. As it smoothes, the iron infuses strands with VaporFuel, a unique liquid that transforms with heat into a deep-penetrating vapor to deliver all the benefits of K-PAK. Studies show that curl reversion is minimized, even after 12 hours in 95% humidity! For even more anti-frizz muscle, spritz strands with Humidity Blocker, which seals the cuticle and prevents swelling, even in the steamiest conditions. (Pssst-this is the go-to formula on dozens of Hollywood sets and location shoots!)
Hot Weather Woe:
Everyone's in the pool, and color's fading fast...too fast!
Summer Fix:
K-PAK Sun Therapy. Thanks to extra UV, chlorine and saltwater exposure, summer fun takes a real toll on summer color and condition. The K-PAK Sun Therapy System-Shampoo, Treatment Masque and Protective Sun Milk-contains Quadramine Complex plus the exclusive Hydroxy Sun Complex which actually repairs the tiny holes caused by thermal and UV damage. Before hitting the beach, tell clients to mist hair with fresh water, apply a generous dollop of K-PAK Sun Therapy Treatment Masque, comb through from scalp to ends, then mist with Protective Sun Milk for all-day protection and repair.
Hot Weather Woe:
Droopy strands need a boost.
Summer Fix:
Body Luxe Design Foam and Root Lift. For clients with skinny strands, environmental moisture can make body go bye-bye. Body Luxe's unique formulas actually thicken each hair without adding unwanted weight to fine hair. Show your client how to mist small root sections with Root Lift, work Design Foam through from top to ends, flip her head over and blow dry for maximum body and oomph.
Hot Weather Woe:
Too much work, not enough time-vacation's cancelled.
Summer Fix:
Joico Vero K-PAK Color and Design Collection Texture Spray. Not everyone will be spending the summer outdoors, but even desk-bound clients can rock hair that looks like it had a holiday. Offer to lighten her locks or add a few golden, honey or toffee highlights for sun-kissed dazzle, and show her how seawater-infused Texture Spray gives hair tousled, day-at-the-beach body and volume.
