Seasonal Tips
12 Days of Joi - Holiday Giveaways
Celebrity Holiday Hairstyling Tips:
1. CELEBRATE: Renee Zellweger's Elegant Chignon
Perfect for: The Winter Wedding
The pro says: "This style looks quite intricate," says Joico International Artistic Director Damien Carney, "but it's actually very easy to achieve!"
Damien's How-to: Shampoo with Joico Smooth Cure Shampoo, condition with Smooth Cure Conditioner and apply Smooth Cure Leave In Rescue Treatment to damp hair to control frizz for up to 72 hours. If you have natural curl or waves, let your hair air dry, encouraging your natural texture to take shape. If your strands are unruly or wiry, dry your hair with a round brush to smooth frizz and tame the texture. Next, gently gather dried hair with your fingers and secure with an elastic in a low ponytail. Begin wrapping the tail around the elastic until all hair is coiled, then tuck the ends inside and pin in place. Mist with Joico Design Collection Flexible Styling Spray for soft control.
Pro Tip: Use the tip of a tail comb to loosen the top and pull out a few random tendrils for a romantic effect.
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2. CELEBRATE: Helen Mirren's Shimmering Upstyle
Perfect for: The Charity Ball
The pro says: "Silver hair can be quite stunning if you have a cool complexion," says Joico Celebrity Spokesperson George Papanikolas. "To prevent unwanted yellow tones and keep the tone clear, use a violet-toned shampoo and conditioner." Adds Joico International Creative Director Damien Carney, "For an instant 'lift' draw the hair up and away from the face. It's a flattering strategy for women of any age."
Damien's How-to: Shampoo and condition with Joico Color Endure Violet Shampoo and Conditioner. Apply Joico Body Luxe Design Foam to damp strands for extra body and volume. Dry hair with a blow dryer and a large round brush, lifting the hair at the scalp to encourage optimum volume. Once hair is dry, mist with Design Collection Flexible Hairspray to create "grip." Beginning at the crown, lift small sections and gently tease each section at the root to "pad" the style. Tease the entire top section but skip the sides. Gently smooth over the surface of the hair with a brush or your hands, but be careful not to brush out the teased sections. Gently secure the hair at the nape. Roll all the hair to one side and secure with a row of pins, then reverse it, moving it to the other side, and pinning, creating an elegant little pleat in the back. Mist with Joico K-PAK Protective Hairspray.
Pro Tip: If the hair is thick or if you prefer a looser, more "undone" look, backcomb the hair with your fingers instead of a comb or brush.
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3. CELEBRATE: Marion Cotillard's Curvy, Retro 'Do
Perfect for: The After Hours Party
The pro says: "This look is well suited for rich, chocolate-y hues," says Joico Celebrity Spokesperson George Papanikolas. Adds Joico International Artistic Director Damien Carney, "The color complements the luxe texture and the sleek curved shape."
Damien's How-to: : Shampoo with Joico K-PAK Shampoo and treat strands with Joico RevitaLuxe Bio Advanced Restorative Treatment to instantly strengthen and soften strands. Create a deep, slightly diagonal side parting. Beginning at the nape and working in horizontal sections, dry hair with a paddle brush or large round brush, turning the ends under. When hair is dry, mist with Joico Smooth Cure Thermal Styling Protectant. Begin in the back and divide hair into vertical sections. Place a styling iron in the center of each section and roll the bottom of the section away from the face. Work around the entire head. To create the wave in the front, take a smaller section to produce a firmer shape. When the entire head is complete and the hair is cool, brush through with a paddle brush or a Mason Pearson brush. Mist with Joico K-PAK Protective Hairspray.
Pro Tip: To maintain the '70s vibe of this look, keep the top sections sleek and smooth.
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4. CELEBRATE: Kate Winslet's Squiggly Upsweep
Perfect for: The Sorority Reunion
The pro says: "A great, jagged texture makes this style youthful and chic at the same time," says Joico International Creative Director Damien Carney.
Damien's How-to: Shampoo and condition hair with Joico K-PAK Color Therapy Shampoo and Conditioner. Apply Joico K-PAK Color Therapy Restorative Styling Oil to damp hair and blow dry with a large round brush, creating lift and volume at the roots. Subdivide hair into two inch sections, mist with Joico Smooth Cure Thermal Styling Protectant and twirl each section around a styling iron like the K-PAK ReconstRx Vapor Iron to create a wavy texture. Brush all hair to one side of the head and place a line of pins down the center. Roll the hair back in the other direction and pin, covering the first row, tucking the ends out of sight. Spray with Joico K-PAK Protective Hairspray to tame flyaways.
Pro Tip: A deep side part is an elegant detail and it hides regrowth if you haven't had time to touch up your color!
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5. CELEBRATE: Minka Kelly's Caramelized Ombré Highlights
Perfect for: The Apres Ski Party
The pro says: "The ombre technique started out as a popular look for blondes," says Joico Celebrity Spokesperson George Papanikolas, who actually creates Minka's color. "But now it can be adapted in creative ways for every shade."
George's How-to: Apply a rich, mink-colored shade to all strands, using an acidic, deposit-only formula like Joico Chrome Demi-Permanent Creme Haircolor. Then select a few strands around the face and off of the part, and backcomb each section. Apply lightener to the non-backcombed mid-lengths and ends, varying the size and position of each highlight, and lighten the hair to create deep, copper-toned highlights.
Pro Tip: Rich, dark color looks best when it shines. After styling, work a few drops of Joico K-PAK Protect and Shine Serum between your palms and lightly run hands over the hair surface. Use more product in back where hair is thickest; less in front.
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6. CELEBRATE: Lady Gaga's Mumbai Fantasy
Perfect for: The Gallery Gala
The pro says: "Lady Gaga wore this on a trip to India," says Joico International Creative Director Damien Carney. "It's not for everyone but the concept of a high, sleek bun can be adapted for many people. Simply condense it!"
Damien's How-to: Shampoo and condition with Joico Color Endure Shampoo and Conditioner and mist damp hair with Color Endure Leave-In Protectant. Dry and smooth the hair with a Mason Pearson brush. Apply Joico Smooth Cure Thermal Styling Protectant, concentrating on mid-lengths and ends so that the scalp doesn't become too flat. Gather hair in a topknot and wind it into a ball. Secure with pins and mist with JoiMist Firm.
Pro Tip: Add matching or jewel-toned extensions to the natural hair to bulk up the size, shape and color of the bun.
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7. CELEBRATE: Sarah Michelle Gellar's Full-Bodied Finish
Perfect for: The Neighborhood Open House
The pro says: "Slight contrast between the roots and the buttery highlights create a very polished, chic color effect," says Sarah's stylist, Joico Celebrity Spokesperson George Papanikolas.
Georges's How-to: To create the color, perform a base break on the new growth in order to lift this area one level. Then apply balayage-style highlights with Joico VeroLift Creme Lightener to the rest of the hair, lifting them to pale blonde. To style, shampoo and condition with Joico K-PAK Color Therapy Shampoo and Conditioner and apply Joico K-PAK Color Therapy Restorative Styling Oil to damp hair. Apply Joico K-PAK Thermal Design Foam at roots, then comb through. Blow dry hair with a large round brush, leaving the crown area flat to the head. Once hair is dry, mist with Joico Smooth Cure Thermal Styling Protectant and use a 1 3/4 inch curling iron to curl the ends. Finish with Design Collection Texture Spray.
Pro Tip: Texture spray adds body and "grip" to the texture so hair keeps its shape longer.
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8. CELEBRATE: Beyonce's Botticelli Tresses
Perfect for: The Company Holiday Dinner Dance
The pro says: "Adding volume at the roots is the latest trend for glamorous, big waves," says Joico International Creative Director Damien Carney.
Damien's How-to: Apply Joico Body Luxe Design Foam at the root area and comb through to distribute. Blow dry hair with a round brush, stretching and smoothing the ends and building volume and lift at the roots. Once hair is dry, divide the hair into vertical sections and use a large curling iron to curl hair, directing it away from the face. Begin in the back and work around to the sides, creating the tightest section of the curl in the mid-lengths and ends. To curl the front section, direct the section forward and then back to create flattering movement around the face.
Pro Tip: Color treated, textured hair need lots of TLC. Frequent treatments with Joico RevitaLuxe Bio Advanced Restorative Treatment helps keep hair strong and healthy.
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9. CELEBRATE: Jennifer Lopez's Caramel Highlights and Face Framing Waves
Perfect for: New Year's Eve
The pro says: "Caramel-toned highlights really light up brunette haircolor, as well as the complexion," says Joico Celebrity Spokesperson George Papanikolas.
George's How-to: To create the color, perform a base break on the new growth in order to lift the color one shade at the roots. Select a few strands around the face, backcomb at the scalp, and create caramel-colored highlights on the non-backcombed midlengths and ends. To style, shampoo and condition hair with Joico Smooth Cure Shampoo and Conditioner. Apply Joico Smooth Cure Leave-In Rescue Treatment to damp hair and blow dry with a large round brush to encourage maximum fullness and volume. Mist dry hair with Joico Smooth Cure Thermal Protectant and create loose waves with a 1 1/2 inch curling iron. Finish with Joico K-PAK Protective Hairspray.
Pro Tip: Consider incorporating a few matching hair extensions for the evening, for luscious holiday volume.
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10. CELEBRATE: Sarah Jessica Parker's "Sexy City" Blonde
Perfect for: A Club Crawl
The pro says: "A dark base and chunky highlights give this color real urban attitude," says Joico Celebrity Spokesperson George Papanikolas.
George's How-to: Starting away from the root, apply balayage highlights that begin narrow at the base and gradually become thicker toward the ends. Vary the size and shape of each highlight for a natural look. To style, use a 1 inch curling iron to curl large sections, starting three to four inches from the top and omitting the ends. Mist strands with Joico Design Collection Texture Spray and press it into the hair with hands to encourage a casual, undone effect.
Pro Tip: If hair is naturally wavy or curly, mist damp strands with Joico Design Collection Spray Wax and "scrunch" with hands to encourage natural, tousled texture.
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11. CELEBRATE: Jennifer Aniston's Beach Kissed Color and Curl
Perfect for: A Tropical Holiday Getaway
The pro says: "This shade is a bit cooler than Jennifer's standard golden tones," says Joico Celebrity Spokesperson George Papanikolas. "Shifting tones from warm to cool or cool to warm is a great way to change up color without going darker or lighter."
George's How-to: Create this glistening hue by placing loads of baby-fine, weave highlights throughout the hair. To style, shampoo and condition with Joico Body Luxe Shampoo and Conditioner. Apply Joico Body Luxe Design Foam to damp strands and dry hair with a large round brush. Direct each section away from the face and after drying, wind each section around a large Velcro roller. Let hair cool for 15 minutes, remove rollers and mist with Joico Joi Mist Firm.
Pro Tip: Curled hair often loosens quickly, especially if strands are fine, so create a tighter curl than the desired result and it will last through the entire party!
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12. CELEBRATE: Gwyneth Paltrow's Icy Blonde Hue
Perfect for: Christmas Eve with the Family
The pro says: Color like this really makes a statement," says Joico Celebrity Spokesperson George Papanikolas, "so when it comes to styling, less is more."
George's How-to: Lift the base color four levels using a high lift tint, then add dozens of fine highlights all over to produce this pale, pastel blonde. Apply Joico K-PAK Color Therapy Restorative Styling Oil to damp hair and blow dry with the dryer on a low setting. To polish strands, mist with Joico Smooth Cure Thermal Styling Protectant and smooth with a K-PAK ReconstRx Vapor Iron, which will protect and condition hair as it smoothes.
Pro Tip: Heavily colored hair requires tender care. Joico RevitaLuxe Bio Advanced Restorative Treatment corrects damage instantly and shields against future damage.
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