Haircolor Tips
Ready to See Red?
Maybe your natural red color has faded over the years; maybe it's a shade you've always wanted to try. Whatever the reason, is now the time to unleash your inner redhead? "Sure!" says Joico Haircolor Spokesperson Beth Minardi, "Red hair always commands great attention." (Think screen icons from Lucille Ball to Ann Margret to Nicole Kidman.) What's more, adds Joico Vero K-PAK International Creative Director Sue Pemberton, there are many subtle tonal variations of red - from flirty strawberry blonde to vibrant copper. That means that there truly is a red for everyone.
Natural Reds
Rich rather than bright, some of the best-known, natural-looking red shades are currently sported by celebrities like Kidman, Julianne Moore and True Blood's Deborah Ann Woll. When creating natural-looking hues like these, according to Pemberton, your salon color pro will create formulas that combine red or copper shades with gold in order to "dilute" the intensity. "A rosy shade combined with gold produces a beautiful warm red result," she says. In the case of Kidman's born-with-it hue, for example, Sue says the color is a result of combining a light copper shade with light gold.
If you're hesitant about making a commitment to an all-over red shade, adds Sue, ask your hairdresser to start by adding some soft, red toned highlights. If you're a medium-brown, for example, a few rosy highlights that are a shade lighter than your natural hue will create a subtle red tone...and give you a low-maintenance opportunity to decide if red is the real you!
"Look at Me" Reds
There is something about bright, vibrant, shiny red that makes people smile, asserts Beth. So if you yearn to turn heads with an ultra-vivid copper or true red, go for it. "Just be sure you're ready for the commitment," says Sue. "You'll need to touch up the color frequently." If your color is already light - dark-to-pale blonde - a red makeover is pretty straightforward. Your colorist will assess the condition of your hair, and then either apply the red hue in one step, or in two or more "layers" which ensures optimum coverage and color longevity. If your natural or existing color is darker, your stylist might have to lighten it first in order to deposit the high-impact red. True Blood's Evan Rachel Wood's notice-me shade is a standout. Deconstructing the hue, Sue says it's a combination of vivid copper and golden brown, enhancing a natural, medium brown shade.
Tips for Every Shade of Red
Reds tend to be the fastest-fading color, says Beth, so many salon pros are turning to new technology when creating these shades. The new Vero K-PAK Xtra Red shades, for example, are "power packed" with patented dye molecules that make color more intense, 20% more long lasting and 200% shinier. And after you leave the salon with your new red hue, TLC is critical for strands, adds Sue. "I always advise red hair clients to use professionally formulated home care products like Joico's K-PAK Color Therapy regimen," she says, "to help their color last longer and stay shiny and ultra-vivid."
Natural Reds
Rich rather than bright, some of the best-known, natural-looking red shades are currently sported by celebrities like Kidman, Julianne Moore and True Blood's Deborah Ann Woll. When creating natural-looking hues like these, according to Pemberton, your salon color pro will create formulas that combine red or copper shades with gold in order to "dilute" the intensity. "A rosy shade combined with gold produces a beautiful warm red result," she says. In the case of Kidman's born-with-it hue, for example, Sue says the color is a result of combining a light copper shade with light gold.
If you're hesitant about making a commitment to an all-over red shade, adds Sue, ask your hairdresser to start by adding some soft, red toned highlights. If you're a medium-brown, for example, a few rosy highlights that are a shade lighter than your natural hue will create a subtle red tone...and give you a low-maintenance opportunity to decide if red is the real you!
"Look at Me" Reds
There is something about bright, vibrant, shiny red that makes people smile, asserts Beth. So if you yearn to turn heads with an ultra-vivid copper or true red, go for it. "Just be sure you're ready for the commitment," says Sue. "You'll need to touch up the color frequently." If your color is already light - dark-to-pale blonde - a red makeover is pretty straightforward. Your colorist will assess the condition of your hair, and then either apply the red hue in one step, or in two or more "layers" which ensures optimum coverage and color longevity. If your natural or existing color is darker, your stylist might have to lighten it first in order to deposit the high-impact red. True Blood's Evan Rachel Wood's notice-me shade is a standout. Deconstructing the hue, Sue says it's a combination of vivid copper and golden brown, enhancing a natural, medium brown shade.
Tips for Every Shade of Red
Reds tend to be the fastest-fading color, says Beth, so many salon pros are turning to new technology when creating these shades. The new Vero K-PAK Xtra Red shades, for example, are "power packed" with patented dye molecules that make color more intense, 20% more long lasting and 200% shinier. And after you leave the salon with your new red hue, TLC is critical for strands, adds Sue. "I always advise red hair clients to use professionally formulated home care products like Joico's K-PAK Color Therapy regimen," she says, "to help their color last longer and stay shiny and ultra-vivid."
