Hair Care 101
Ultimate Ways to Repair Damaged Hair
One of the hottest trends to emerge from New York Fashion Week was layering-models sported multiple pairs of socks, tees and gloves, several scarves and maybe a couple of sweaters, all tucked beneath cozy coats and wraps. But for Joico, layering is nothing new. From the back bar to the styling chair and beyond, pros have everything necessary to "layer" hair with the reparative and protective ingredients of K-PAK's Quadramine Complex and other powerful ingredients, ensuring that clients' strands always look and feel healthy, and beautiful! It's the ultimate hair repair system!
At The Bowl
Before you touch a tint brush, perm rod, shears or thermal styling tools, prepare your client's hair with a professional Joico K-PAK treatment like the four-step Hair Repair System: K-PAK Professional Chelating Shampoo to gently remove mineral and styling product build-up; K-PAK Cuticle Sealer to smooth and tighten the cuticle, lock in curl and haircolor and restore pH balance; K-PAK Deep Penetrating Reconstructor to rebuild hair structure and K-PAK Intense Hydrator to quench dry, damaged strands. In less
than 20 minutes at the sink, the Hair Repair System will heal and transform the integrity of your clients' hair.
Depending on the individual's condition and needs, you might also opt for specialty formulas, like K-PAK Professional H.K.P., an extreme dose of pure liquid human hair keratin protein to boost hair strength and prolong color vibrancy or K-PAK Professional E-L/80, a chemical service additive enriched with essential fatty acids to improve hydration and overall service results. And of course, count on K-PAK Shampoo and Conditioner to rebuild and restore before and after every service!
In the Chair
Go ahead - color with complete confidence! Thanks to Joico Vero K-PAK Color, you can actually reconstruct your client's hair as you color. Unlike any other color collection, Vero K-PAK contains Joico's exclusive Quadramine Complex so that strands are actually in better condition after color than before. Even the lighteners are packed with restorative ingredients like K-PAK keratin.
Then, seal the deal with the revolutionary new K-PAK ReconstRx Vapor Iron. Now for the first time ever, thermal styling becomes a reparative treatment. Thanks to the unique vapor action and exclusive K-PAK ReconstRx Vapor Fuel additive, you can actually reconstruct as you style your client's hair to a shiny, smooth and glorious finish.
Between Visits
Send her home with the right stuff! Whether your client's strands are fine or full, parched or damaged, Joico has a home hair care regimen designed to keep them in optimum condition. Even many of the stylers do double duty as hair treatment formulas, including the incredible new K-PAK Color Therapy Restorative Styling Oil. The innovative technology in K-PAK Color Therapy protects hair's B-Layer--the first line of defense against damage. So colored hair not only looks and feels superbly healthy, haircolor stays vibrant and gorgeous, twice as long!
Depending on the individual's condition and needs, you might also opt for specialty formulas, like K-PAK Professional H.K.P., an extreme dose of pure liquid human hair keratin protein to boost hair strength and prolong color vibrancy or K-PAK Professional E-L/80, a chemical service additive enriched with essential fatty acids to improve hydration and overall service results. And of course, count on K-PAK Shampoo and Conditioner to rebuild and restore before and after every service!
In the Chair
Go ahead - color with complete confidence! Thanks to Joico Vero K-PAK Color, you can actually reconstruct your client's hair as you color. Unlike any other color collection, Vero K-PAK contains Joico's exclusive Quadramine Complex so that strands are actually in better condition after color than before. Even the lighteners are packed with restorative ingredients like K-PAK keratin.
Then, seal the deal with the revolutionary new K-PAK ReconstRx Vapor Iron. Now for the first time ever, thermal styling becomes a reparative treatment. Thanks to the unique vapor action and exclusive K-PAK ReconstRx Vapor Fuel additive, you can actually reconstruct as you style your client's hair to a shiny, smooth and glorious finish.
Between Visits
Send her home with the right stuff! Whether your client's strands are fine or full, parched or damaged, Joico has a home hair care regimen designed to keep them in optimum condition. Even many of the stylers do double duty as hair treatment formulas, including the incredible new K-PAK Color Therapy Restorative Styling Oil. The innovative technology in K-PAK Color Therapy protects hair's B-Layer--the first line of defense against damage. So colored hair not only looks and feels superbly healthy, haircolor stays vibrant and gorgeous, twice as long!
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We eat, sleep and breathe beauty. We develop innovative, top performing hair products for healthy hair. We design artistic imagery that inspires creativity. We surround ourselves with the most gifted artists and educators in the salon industry. We are 100% committed to the advancement of the global salon community. Why? Because beauty isn't our job - it's our passion.