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Denis de Souza

Joico Celebrity Colorist and Spokesperson

Originally from Sao Paulo, Brazil, Denis de Souza has been educated all over the world, developing a passion for hair color and an international eye for style at a very young age. After some initial work experience in the fashion industry as a model, he decided to devote himself to coloring, starting out in one of the most prestigious salons in Los Angeles, the John Frieda salon, training with world-renowned colorist Jonathan Gale. Denis now works at the illustrious Andy Lecompte Salon in West Hollywood, California, and as of February 2014, was named Celebrity Colorist and Color Spokesperson for the hair care brand, Joico. De Souza also cateres to clientele at the Serge Normant salon in New York city, traveling there regularly to see clients every few weeks.

Early in his career, Denis quickly attracted a celebrity and industry insider clientele with his signature ultra-natural “Ipanema Beach Blonde” coloring technique, which he created himself. The technique results in the natural, gorgeous bleaching effects obtained after sun exposure, giving his clients a sexy, bohemian look. “It’s a technique that makes beautiful dark blondes or brunettes have a lighter hair color without changing the natural color or making it appear brassy. Essentially, it’s just highlights, but I lighten the ends a little bit more, making them brighter and very exotic – think Gisele Bundchen after a week-long vacation at the beach.” Understanding that different styles require different techniques, Denis is able to create a custom look using either freestyle balayage or traditional foils.

Interested in the preservation of hair as well as the beautification, Denis is as passionate about hair care as he is about coloring. “I have a talent in bringing damaged hair back into shape by using cutting- products and treatments – I don’t think my clients should have to suffer with damaged hair to have it colored!” And that’s why I love Joico. I’ve been using their Vero K-PAK Color for years because simply put, it’s the healthiest for my clients and the best to work with as an artist, to create amazing, long-lasting color. Unparalleled in quality, Denis offers high-end services and treatments that are individually tailored to every client.

Now with the world-renowned hair care brand, Joico partnering with Brazilian colorist and “King of Color,” Denis de Souza, is set to bring his passion and international eye for color and luxe techniques to the brand and an even larger audience. Devoted to his celebrity clientele, De Souza became known as the innovator of the ultra-natural coloring technique resulting in effortlessly exotic, sun-strewn strands. His most recent and celebrated technique is his updated Ombré that he likes to call the “Sombré.” “I call it this because it’s really a ‘softer ombré’ – there are lovely highlights that start 2 inches from the natural-color roots, gradually going lighter towards the ends . There’s not such a stark or abrupt contrast in color as with the ombré we’ve come to see so much of. This is updated, it’s modern. It’s very wearable, soft, chic and relaxed all at once,” says De Souza. His custom looks, as seen on Kate Mara, Olivia Wilde, Zoe Saldana, Mila Kunis, Rachel Bilson, Nicole Richie, and Lucy Hale among others, will continue to set trends that remain on the forefront of hair, alongside Joico.

De Souza’s passion for hair color and preservation, coupled with his ability to cultivate creative techniques align seamlessly with Joico’s philosophy and line of innovative products. His exquisite talent has gained him incredible bicoastal work experience at some of West Hollywood and New York’s top salons, including Andy Le Compte and Serge Normant. As a loyalist of Joico for years, De Souza is eager to take his adoration of the brand to the next level with this colorful collaboration. De Souza’s expertise and years of knowledge will be put to good use over the next few years: throughout this great partnership, Joico will tap into his expertise for new product testing and development, new techniques and color application innovations that will keep Joico at the forefront in color.

Denis’s clientele is made up of the most discerning of the LA fashion and entertainment set including Oliviia Wilde, Zoe Saldana, Milla Kunis, Rachel Bilson, NIcole Richie, Lucy Hale, Ryan Kwanten, Alexander Skarsgard, Emily VanCamp, Eric Dane, Paul Gross, Jacqueline Bisset, Vanessa Redgrave, Illeana Douglas and Gina Gershon, just to name a few. “With their demanding work schedules, I help them continue to set trends and be on the forefront of fashion while also developing a stunning healthy look that is natural with minimal maintenance and up-keep.” It is no wonder that Denis has a loyal following of trendsetters, which can be attributed to his innate understanding of what looks best on them, along with his keen eye for detail and warm, honest, down-to-earth personality.