- salon pro
As a member of Joico’s elite Color Competency Team, Joico Guest Artist Cherry Petenbrink brings a vast range of skills and experience to every educational scenario. The talented colorist, former salon owner, celebrity stylist and Hollywood film color consultant draws upon all of her knowledge and insights to share with clients worldwide.
Petenbrink served as the lead color consultant for the first film in the hugely popular The Hunger Games series, and created the “makeover” haircolor looks for lead stars Jennifer Lawrence, Elizabeth Banks and Stanley Tucci. Her inventive and creative work in the film launched a frenzy of amazing trends in color design when the film released in March of 2012.
Her recent film and celebrity makeover work includes hair and wig coloring for Scarlett Jophansson (as Natasha Romanoff/Black Widow) and Sebastian Stan (as Bucky Barnes/Winter Soldier) in 2014’s Captain America: The Winter Soldier, as well as Saving Mr. Banks (work on Tom Hanks, Emma Thompson and Bradley Whitford) set released December 2013, not to mention Imogen Poots for her lead in the DreamWorks production Need for Speed (March 2014).
Like many of the stylists she teaches, Petenbrink’s career began in a small town—Aberdeen, South Dakota—where she attended cosmetology school. After working as a stylist in South Dakota for three years, the self-described “military kid” moved to a series of cities and countries, including Florida, Northern California, Idaho, Connecticut, the UK and Germany. For ten years, she settled in Georgia, where she and her husband opened a 4,600 square foot salon and spa and built it into a million dollar business with 31 employees in a town of just 36,000 people.
Petenbrink says that her introduction to Joico 13 years ago was “love at first sight,” and after bringing the products into her salon, her retail sales skyrocketed. So when her local Joico ESM approached her about interviewing for an educational position, she jumped at the offer. She started as an advisor with the Joico education team, and worked her way up to Guest Artist in just a few short years.
After working on photo, film and video shoots for Joico and clients like Modern Media Production–owners of the InStyler and TopStyler–and 944 magazine, Petenbrink decided to pursue her dream of living in Los Angeles. In 2007 Petenbrink’s first film gig as key hair designer under industry maven Jeri Baker, was 2008’s Stiletto where she got to create an entire makeover for star Tom Baringer and also worked on leading lady Stana Katic (ABC’s Castle). From there it was all uphill! In 2010 she made the permanent move to Hollywood, where she now caters to a growing celebrity clientele in her private salon studio. She has prepped Glee’s Heather Morris and Francia Raisa from Life of An American Teen for red carpet events and worked with Jordan Hinson of A Very Harold & Kumar Christmas and the cast of the Sy-Fi series Eureka. Her contacts have led to a number of film assignments, including The Hunger Games (2012) where she did Jennifer Lawrence’s beautiful transformation from blonde to stunning brunette, colored Elizabeth Banks and Stanley Tucci’s characters’ enormously popular wigs, and turned Josh Hutcherson into a natural looking blonde! Petenbrink also instructed and supervised (when she didn’t work on them herself) all the color for over 400 extras in the film’s Capitol City population.
She worked on Kerri Kenney for the 2012 film Wanderlust starring alongside Jennifer Aniston and Paul Rudd, and also colored Nicole Kidman’s wigs for Stoker (2013) and Hemingway & Gellhorn (2012 TV movie). Actor Colin Ferrel can be added to her long list of celebrities for whom she’s created multiple character looks for on film and her work has been seen in consumer and trade beauty and fashion magazines. On top of all this success, Petenbrink continues to find reward in teaching techniques, trends and haircolor business insights across the globe for Joico and independent events, she also still finds time to create hair-magic on her personal clients, daily at her current boutique studio in Beverly Hills, CA.
“In film work you have to have a vision and be able to carry that vision through to the desired end result,” Petenbrink comments. “Those skills parallel the skills that a colorist needs in the salon every day and I’m excited to be able to help Joico color pros develop and fine tune those abilities in order to achieve greater success.”