- about us
- salon pro
As a member of Joico’s elite Color Competency Team, Guest Artist Cherry Petenbrink brings a vast range of skills and experience to every educational scenario. The talented colorist, former salon owner, celebrity stylist and Hollywood film color consultant draws upon all of her knowledge and insights to share with clients worldwide.
Most recently, Cherry served as the lead color consultant for the first film in the highly anticipated The Hunger Games series, starring Jennifer Lawrence, Elizabeth Banks and Stanley Tucci, and her inventive and creative work promises to launch an array of new trends in color design when the film is released in March of 2012.
Like many of the stylists she teaches, Cherry’s career began in a small town-Aberdeen, South Dakota-where she attended cosmetology school. After working as a stylist in South Dakota for three years, the self-described “military kid” moved to a series of cities and countries, including Florida, Northern California, Idaho, Connecticut, the UK and Germany. For ten years, she settled in Georgia, where she and her husband opened a 4,600 square foot salon and spa and built it into a million dollar business with 31 employees in a town of just 36,000 people.
Cherry says that her introduction to Joico 13 years ago was “love at first sight,” and after bringing the products into her salon, her retail sales skyrocketed. So when her local Joico ESM approached her about interviewing for an educational position, she jumped at the offer. She started as an advisor with the Joico education team, and worked her way up to Guest Artist in just a few short years.n After working on photo, film and video shoots for Joico and clients like Modern Media Production–owners of the InStyler and TopStyler–and 944 magazine, Cherry decided to pursue her dream of living in Los Angeles. So three years ago, she moved to Hollywood, where she now caters to a growing celebrity clientele in her private salon studio.
She has prepped Glee’s Heather Morris and Francia Raisa from Life of An American Teen for red carpet events and worked with Jordan Hinson of A Very Harold & Kumar Christmas and the cast of the Sy-Fi series Eureka. Her contacts have led to a number of new film assignments, including Hunger Games, the upcoming Wanderlust with Jennifer Aniston and Paul Rudd and a new film currently in production with Nicole Kidman. “In film work you have to have a vision and be able to carry that vision through to the desired end result,” Cherry comments. “Those skills parallel the skills that a colorist needs in the salon every day and I’m excited to be able to help Joico color pros develop and fine tune those abilities in order to achieve greater success.”