Expert Hair Tips
Learn Celebrity Hair Secrets, Read Articles, How-tos, Step-by-Steps & More
Exciting new articles, how-tos, step-by-steps, tips and advice from your favorite hair experts! Want to know the best way to style your hair for the season, or know what the best hair care products for your dry hair are? Do you know why Tabatha Coffey's favorite shampoo and conditioner are K-PAK Color Therapy shampoo and conditioner? Do you ever wonder what the key to safe bleaching is? Here you will find the latest on hair care, hair color, the solution to dry brittle hair or extremely damaged hair, hair coloring ideas and the latest hair cuts, hairstyles and celebrity hair trends, it's all here just for you!
Meet The Experts
Advice from Beth Minardi, Damien Carney, Sue Pemberton & George Papanikolas
This is your chance to learn from and get to know some of Joico's most in-demand celebrity stylists and colorists in the industry. Expose yourself to the genius that is Damien Carney- with Credits like Gilles Bensimon, America's Next Top Model, Kevin Aucoin Cosmetics, Louis Vuitton, ELLE magazine, GQ, VOGUE, BE Magazine's Top 40 Platform Artists, celebrities and models like Ryan Gosling, Trudie Styler, Grace Jones... the list goes on! Damien has truly elevated hairstyling into an art form and Joico is so lucky and proud to have him as an International Artistic Director.
The vibrancy of Sue Pemberton's color artistry is surpassed only by her passion for her work. Her technique is flawless and that's why hair colorists from all over the world flock to her education classes and seminars at Joico's Artistic Institute in Darien, CT. Also recognized multiple times by NAHA for her hair coloring expertise, Pemberton's work is nothing short of stunning and to see her art is to see hair color at its absolute best. Her talent is awe-inspiring, a kaleidoscope of vibrant hair color, controlled by the mastery of technique, Sue Pemberton, Joico's International Vero K-PAK Color Artistic Director, is phenomenal.
World renowned hair color expert Beth Minardi is an absolute master at creating beautiful, healthy, supple color. An icon in her field, BehindTheChair.com knew what they would be offering the professional world when they snatched her up as their hair color expert, and so did Joico. In 2010 Beth Minardi was announced as Joico's Vero K-PAK Color spokesperson. Her hair color formulas and techniques are divine and with her personality she's unstoppable- exactly why her education classes always sell-out!
Hollywood's "it-guy" for hairstyles and "LA's best hair colorist" (Refinery29.com) George Papanikolas is Hollywood's go-to colorist. From his regular and amazing hair color transformations of Nicole Richie, to his work of color artistry on Mila Kunis, Megan Fox, Khloe Kardashian, Audrina Patridge, Britney Spears, Miley Cyrus, Lindsay Lohan, to name but a few... George is Hollywood's pick for it's "it crowd." It's no wonder he regularly gets called to use his talents for the covers of Cosmopolitan, Vanity Fair, Bazaar, Lucky, Marie Clair, and GQ. George is on fire as a young and fresh celebrity hairstyle trendsetter.
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With new hair styling and hair care and color tips, trends, and do's and don'ts every month, check back frequently and sign up for our regular e-mail updates












