Brilliant Brunette

Dry hair is a drag; and it sounds like that’s exactly what you’re dealing with. Inner Joi’s Hydrate trio of Shampoo, Conditioner, and Detangler delivers all-day moisture with Apple extract, a natural humectant that’s widely considered to be a superfood; as well as Aloe, rich in essential vitamins, amino, and fatty acids. Hair will look soft, polished, and exceptionally shiny without getting weighed down by heavy formulas; scalp feels fresh and replenished. In addition to nourishing moisture, these clean products feature:

*According to Global ISO 16128 Standard, 90%-96% naturally derived means that plant and mineral-derived materials and water, all of which undergo limited processing, make up at least 90%-96% of the formulas
†We define ‘sustainably sourced' as ingredients that are plant-derived and/or obtained through upcycling processes

Sounds like you’ve got fragile hair. Give it a powerful boost with this super-set trio of Shampoo, Conditioner, and Masque designed to build and repair damaged strands, and prevent future breakage. This collection is formulated with Coconut and Abyssinian Oils (environmentally-friendly superfood antioxidants); with each use, hair feels soft and reenergized, with bouncy movement and increased shine. In addition, these clean products feature:

*According to Global ISO 16128 Standard, 90%-96% naturally derived means that plant and mineral-derived materials and water, all of which undergo limited processing, make up at least 90%-96% of the formulas
†We define ‘sustainably sourced' as ingredients that are plant-derived and/or obtained through upcycling processes

We get your frustration with pricey hair color that just won’t stay put. Fight the fade by 83% with this healthy trio of Shampoo, Conditioner, and Protective Milk, developed with Beet Root Extract and nourishing Raspberry Seed Oil! In addition to long-hauling your hair color (and leaving it vibrant and brilliantly shiny), these clean products feature:

*According to Global ISO 16128 Standard, 90%-96% naturally derived means that plant and mineral-derived materials and water, all of which undergo limited processing, make up at least 90%-96% of the formulas
†We define ‘sustainably sourced' as ingredients that are plant-derived and/or obtained through upcycling processes