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LumiShine Nude Glow Color Collection

 

 

What the pros are saying…

Joico’s Brand Ambassador (and major colorist), Larisa Love, has been all over these new nude-y lovelies. “They are the perfect blend of neutral and golden shades to enhance any skin tone, and bring out a client’s natural glow and luminosity.”

Nude Glow Covers All Your Bases…

Think of these colors as your go-to, I-can-do-anything staples: This trend-worthy line provides the ultimate flexibility across all three color categories. Try a hint of radiance here, a blonde overlay there, and enjoy the fact that we’ve got gorgeous covered with Permanent Crème, Demi-Permanent Crème, and Demi-Permanent Liquid.

Permanent Crème Color

• Delivers up to 2x shine*

• Reduced breakage** and 100% replenished and restrengthened hair***

• Nourishing protection that seals in moisture, softness and shine for up to 30 shampoos****

• Delivers exceptional color longevity and vibrancy

• Offers 100% gray coverage

• Low-ammonia formula delivers healthy-looking, reliable results

• Optimal viscosity for bowl + brush or bottle application

Demi-Permanent Crème Color

• Delivers up to 2x shine*

• Reduced breakage** and 100% replenished and restrengthened hair***

• Easy, foolproof, predictable results with every application

• Restores hair to a healthier looking state; helps eliminate concerns about color-service damage.

• Nourishing protection that seals in moisture, softness and shine for up to 30 shampoos****

• Provides a gentle Ammonia-free option

Demi-Permanent Liquid Color

• Delivers up to 2x shine*

• 100% replenished and re-strengthened hair***

• Nourishing protection that seals in moisture, softness and shine for up to 30 shampoos****

• Ammonia-free, pH-balanced formula

• Ideal viscosity for drip-free bottle application

• Versatile formula—corrects, glazes, glosses, and blends gray
 

 
*vs. untreated damaged hair
**Combing breakage on damaged hair with K-PAK Color Therapy Shampoo and Conditioner vs. non-conditioning shampoo
***vs haircolor without ArgiPlex
*****When followed with K-PAK Color Therapy Shampoo and Conditioner
 

 

It Comes In 13 To-Die-For Shades…


Permanent Crème: 4NW, 5NW, 6NW, 7NW, 9NW (perfect for 100% gray coverage; adding up to 2X the shine; and reducing breakage)

Demi-Permanent Crème: 4NW, 5NW, 6NW, 7NW, 9NW (perfect for covering or blending gray; creating depth and dimension by lowlighting and shadow-root; adding up to 2X the shine)

Demi-Permanent Liquid: 6NW, 8NW, 10NW (perfect for refreshing, glossing, and toning; blending gray; adding up to 2X the shine)
 

 

The Color Completely Overhauls Your Hair

 

 
Instead of sapping hair of strength and moisture, LumiShine’s Nude Glow tones deliver gorgeous, predictable shine and strength with game-changing ingredients, so hair is actually healthier after you color. Here’s how:

Bond-Building Arginine: A naturally occurring amino acid crucial to hair’s strength that helps to protect strands and reduce breakage in every treatment.

Patented Conditioning Complex: This shield surrounds the hair shaft to nourish and protect color-treated hair for up to 30 shampoos (when followed with K-PAK Color Therapy Shampoo and Conditioner); sealing in moisture, softness, and unprecedented shine.

Quadramine Complex: Our exclusive blend of low-molecular proteins adhere quickly to maximize reconstruction from cuticle to cortex.