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The backstory:

“I loved my client’s grey grow-out — a complete salt-and-pepper look. It created what seemed to be the perfect placement of highlights, with gray pieces framing her face. I didn’t want to fix something that clearly wasn’t broken.”

The consultation tell-all:

“She told me she wanted her hair to have an edgier look, but still desired the low-maintenance aspect of her gray.”

Larisa’s direction:

“I loved those face-framing grays and knew I had to throw a Color Intensity over all that perfect grey placement to achieve a beautiful brightness. So I applied Color Intensity Silver Ice plus Amethyst onto her hair, which gave her a metallic violet shade that complements her tan skin tone. The natural dark pieces created dimension with her new amethyst strands.”



“There were no challenges whatsoever because Color Intensity takes in color so well, as long as hair is a level 8 or higher.”

Let’s talk maintenance:

“It’s a very easy look going forward. All that’s needed is Joico’s Purple Color Butter to refresh the shade, along with K-PAK Color Therapy Shampoo and Conditioner, which helps to keep the color last long. It will subtly fade back to her gorgeous salt-and-pepper in 10-15 washes.”

Feeling the Love:

“Within 10 minutes, my client showed that edgy personality and a cool sense of confidence. And that’s exactly why I love my job so much! I feel the same way about Joico products…they never fail me and always give me the perfect results.


The Formula:


Color Intensity: 2/3 Silver Ice + 1/3 Amethyst