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Ashlee Simpson’s Blonde Hair Color Formula


Want real, live proof of the power of new Blonde Life Crème Lightener? Take a peek at the Insta photo Ashlee Simpson posted recently — icy, buttery, luscious highlights by celebrity colorist, Denis De Souza, that are picture-proof of just how perfect blonde hair can be. We’re talking a color revolution that lifts 9+ levels in rocket-ship time, while keeping lightened hair at the pinnacle of health…super-shiny, nourished, and utterly hydrated. Even better: The beautiful, creamy consistency makes it easy to use for everything from foils to Balayage.

Why Denis De Souza LOVES this stuff…

Creamy, easy, powerful Blonde Life Crème Lightener is packed with all the celebrated ingredients of the popular Blonde Life line:
• Bond-building arginine, which is a natural amino acid, crucial to maintain hair’s strength and resilience. (It actually reduces breakage by 77% in a single treatment.)
• Monoi Oil (a rare, exotic blend of Coconut Oil and Tahitian Gardenia Flower), which fights frizz, boosts shine, and protects hair from environmental damage.
• Tamanu Oil, a rich, Southeast Asian UV-absorber packed with fortifying Omega-6 and -9, to deeply hydrate hair, bump up shine, and banish brittle strands.



Ashlee Simpson’s custom formula…

Formula 1: New Joico Blonde Life Crème Lightener + 20 Volume Veroxide Developer

Formula 2: Vero K Pak Chrome N8 + Vero K Pak Chrome Activator

Formula 3: LumiShine Demi-Permanent Liquid Clear + 5 Volume LumiShine Developer

Step 1:
Do a full head of highlights using Formula 1. Process until level 10 is achieved. Shampoo and rinse using Blonde Life Brightening Shampoo and Conditioner.

Step 2:
Apply Formula 2 in a shadow root method, just 1 inch of the scalp to soften the highlights and create a natural, seamless blend.

Step 3:
Apply Formula 3 to entire head to add a high-definition gloss, and process for 10 minutes. Shampoo, rinse, and style as desired.