- salon pro
When America’s sweetheart, Julianne Hough, took her trademark blonde hair into the red zone last year, tongues were wagging. It was a fierce, fiery, post-wedding move that, in Julianne’s own words, “helped me embrace my sexuality.” And she rocked the look. But soon, a hankering for blonde was knocking at the door again; so the star tapped her longtime hairstylist, Riawna Capri of LA’s famed Nine Zero One Salon, to take her back to her fair-haired roots with Joico’s Blonde Life line. Get the scoop on how the pair lightened up…
The backstory: Julianne Hough may be recognized for her role as an extraordinary dancer and actress, but this celeb is just as well known for her gorgeous blonde mane — and after a six-month stint as a redhead, it was time to “go home.” “Being a redhead helped me dive into my womanhood and embrace my sexuality. Now I’m ready to jump back to my roots with everything I learned and integrated in to my body and spirit,” explained the star to People magazine. Adds Riawna, “She wanted to go back to the strong, grounded blonde that she is.”
The challenge: The seven-hour color transformation was no easy feat. Says Riawna, “When doing a color correction like this you pray to the hair gods and hope all goes as planned. And luckily for her it did.” And even with the skillset of a champion Hollywood hairdresser, it took Capri several passes to perfect the honeyed-blonde look, making sure to remove every hint of red from Julianne’s strands.
The rescue: “With patience and time it can be done in one day. We used Joico Color Eraser and then went through and did a full head of baby-fine highlights. Every single hair needed to be lightened,” Riawna told People editors. She posted the inside scoop on her Insta account afterwards: “Thank goodness for @joico Color Eraser for making the impossible possible in only one day! Red to Blonde is an all day affair, breakfast and lunch and hopefully not dinner. When you do a color correction like this, focus on your client, book out the day for her. When you have time on your side, everything else is a breeze. 7 hours of great conversation and lots of laughs!”
Pre Treatment (De-colorize): 2 oz (60 ml) Color Intensity Eraser + 4 oz (120ml) 20 Volume LumiShine Developer
Formula 1 (Shadow Root): 1 oz (30ml) LumiShine Demi-Permanent Liquid 9NV + 1 oz (30ml) 5 Volume LumiShine Developer
Formula 2 (Mids and Ends): 1 oz (30ml) LumiShine Demi-Permanent Liquid 9V + 1 oz (30ml) LumiShine Demi-Permanent Liquid Clear + 2 oz (60ml) 5 Volume LumiShine Developer
Formula 3 (Highlights): Blonde Life Lightening Powder + 10 Volume LumiShine Developer
Formula 4 (Highlights): Blonde Life Lightening Powder + 20 Volume LumiShine Developer
Formula 5 (Toner): 1 oz (30ml) LumiShine Demi-Permanent Liquid 9N + 1 oz (30ml) LumiShine Demi-Permanent Liquid 9V + 1 oz (30ml) LumiShine Demi-Permanent Liquid Clear + 3 oz (90ml) 5 Volume LumiShine Developer
Her dark smoky base processed for 20 min.
Step 1: Joico Color Intensity Eraser to decolorize
Step 2: Root shadow with formula 1
Step 3: using formula 2, pre tone the mid lengths and ends
Step 4: Using formulas 3 and 4, highlight the entire head
Step 5: using formula 5, tone the entire head, roots to ends
The result: Not the expected platinum of the past, but a gorgeous dimensional honeysuckle hue that brings warmth to Julianne’s skin, and shows off her intentionally dark brows. “Dark brows and blonde hair give more of an edge to being blonde, and makes your eye color pop,” explains Riawna of the completed look.