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Nine Zero One Salon Partner’s With Joico

Education is everything to us. So when LA’s famed Nine Zero One Salon — THE destination for Hollywood’s hottest celebs and the ultimate think-tank of style — decided to tap LumiShine as their main hair color of choice, we were thrilled…but not surprised. “We love using LumiShine because it has instantly proven to leave our clients’ hair feeling healthier than the way they came in – and at Nine Zero One, we put healthy hair first!” says superstar hairdresser and co-owner, Riawna Capri.

Capri’s smart philosophy resonates deeply with Joico, where we work day in and day out to help pros create the healthiest hair imaginable. As the official color brand of this famed salon — celebrity clients include Julianne Hough, Emma Roberts, Paris Jackson, and Hillary Duff — LumiShine will be tapped on a daily basis to provide the “joi” that radiates from truly healthy, stunning hair.

We also didn’t think twice about agreeing to step in as Color Sponsor of Nine Zero One’s upcoming Destination Education, a 3-day learning retreat that’s going to blow attendees right out of the water. (Palm Springs water, that is.) Get the scoop on this exciting event, and our other educational endeavors, all designed to bring the art of hair to the next level…


The Nine Zero One Initiative…

When Salon Nine Zero One announced their exclusive Destination Education event, October 12th – 14th in Palm Springs, we were all over it. Literally. As official color sponsor of this exclusive 3-day learning extravaganza, we’re thrilled to announce what is destined to be the educational grand-slam of the season. With dawn-to-dusk learning, hair stars from the 901 Academy, major swag, contests, and opportunities to network, this will be the perfect setting to let your hair down with the best of the best in the business. A few tempting “highlights”:

  • At the helm of this hair palooza will be 901 stars Nikki Lee and Riawna Capri — two of the hottest celebrity artists in the country.
  • A roll-out of exciting classes…from cutting demos and red-carpet styles, to social media workshops and a hands-on precision foiling day.
  • Plenty of Palm Springs color at the legendary Saguaro Hotel, with poolside parties and cocktails galore.


The 901 Grand Prize…

We’re teaming up with Nine Zero One in launching the ultimate social media contest: the chance to win a FREE ticket to Destination Education (including round trip airfare to Palm Springs, and complimentary stay at Hotel Saguaro).

Participants will be asked to share images on Instagram featuring their hands in hair using their very favorite LumiShine shade, along with the hashtag #lumishine901

Get all the colorful details here: Full contest rules